AI for Marketing: Redefining Search, Data, and Creatives at Scale

Join us for an inspiring afternoon to explore how AI is transforming the future of marketing, search, and creativity. This interactive session brings together industry leaders and innovators to share how brands can grow in an era powered by generative intelligence.

Learn how to adapt your strategy for AI-driven search, leverage first-party data for smarter campaigns, and scale creativity with AI tools. You’ll gain clear, practical insights to future-proof your marketing in a fast-changing digital world.

Agenda highlights:

  1. Topic 1 | Search & AI Mode – by Martin Schwarz
    Generative AI is fundamentally changing how people find information and brands online. As AI Overviews and new AI search modes redefine the search experience, traditional SEO and SEA strategies are being disrupted. This session will provide key insights on how to adapt your brand’s findability to this new era, ensuring you stay visible and on top of the latest search trends.
  2. Topic 2 | Leveraging First-Party Data for AI-Powered Growth – by Frank ten Kate & Daniel Ferreira
    In today’s world, your own customer data is your brand’s most valuable asset. This session will reveal why AI makes first-party data more critical than ever, and how to leverage it to fuel smarter campaigns, enabling hyper-personalization and predictive analytics at scale. Learn how to transform your data into a powerful competitive advantage in the AI era.
  3. Topic 3 | Creatives at Scale – by Etienne Roure & Sjoerd Lops
    Creativity accounts for 50% of marketing impact, and AI is unleashing its full potential. This session will show you how AI can enable hyper-personalization at scale, allowing you to generate new images, videos, and ad formats without the need for large creative teams. We’ll share an inspiring showcase of client work that has pioneered the use of generative AI for digital creatives.

Featuring sessions led by experts from Artefact, Google, and Artefact 3000, the event blends thought leadership, live demos, and engaging discussions – all designed to spark new ideas and collaboration.

📅 Date: Thursday, November 6th
🕒 Time: 14:30 – 17:00
📍 Location: Artefact Offices, Creative Valley in Utrecht

Additional agenda items will be announced soon. Stay tuned for more details.

Speaker(s)

Dirk Melief

Dirk Melief, Director Digital & Data Marketing

Artefact

Senior digital marketing leader with a passion for leveraging data to drive growth and optimize performance. Experienced across multiple industries– including Energy, Telecom, Finance, and Travel – specializing in digital strategy, analytics, and programmatic marketing. Google Ads, Analytics, and Bing certified, with an MBA in Marketing Management from Radboud University Nijmegen.

Daniel Ferreira

Daniel Ferreira, Senior Manager Data and AI Marketing

Artefact

As a Senior Manager Data and AI Marketing with over a decade of experience in the digital and ad tech landscape, specialized in leveraging data and AI to drive meaningful business growth. My focus is on developing robust Digital, Data, and AI for Marketing propositions, helping clients transform their strategies and raise the bar.

Arnold Struik

Arnold Struik, Managing Partner Europe

Artefact

Arnold is Managing Partner at Data & Consulting Artefact Europe, where he leads end-to-end data and AI-driven business transformation. With a background in strategy consulting at BCG and leadership roles at SparkOptimus and Royal Ahrend, he brings deep expertise in innovation, digital transformation, and sustainable business. He also co-founded Ahrend Hergebruik and serves on the board of Go Ahead Eagles.

Jan Hendrik Fleury

Jan Hendrik Fleury, Senior Data & AI Consulting Director

Artefact Northern Europe

Jan Hendrik Fleury has 15+ years of experience in Customer Data Platforms of all types, including Warehouse CDP’s. He blends technical expertise with a consultative approach to drive transformation and achieve results. He also chairs the Data-Driven Marketing Association, Chapter Data, Decisions & Engagement, he lectures at Beeckestijn Business School about data strategy, data platforms, data privacy, and AI ethics.

Etienne Roure

Etienne Roure, Senior Gen AI Manager

Artefact 3000

Etienne Roure is a Senior Generative AI Manager at Artefact 3000, specializing in leveraging generative AI to drive business innovation and data-driven transformation. He leads advanced AI initiatives, helping organizations implement strategic AI solutions for growth and efficiency.

Sjoerd Lops

Sjoerd Lops, Senior Manager Media Consulting

Artefact

Senior Manager Media Consulting at Artefact | Expert in programmatic display, data-driven digital marketing & media strategy