AI for Marketing: Redefining Search, Data, and Creatives at Scale
Join Artefact, together with experts from Google and Artefact 3000, for an exclusive afternoon exploring how AI is transforming the way brands connect with their audience — from the rise of AI-driven search to data strategy and creative automation.
In this hands-on, insight-packed session, you’ll learn how to:
🔍 Adapt your marketing strategy for the new era of AI-powered search
📊 Unlock the full potential of first-party data to drive smarter, more efficient campaigns
🎨 Scale creativity with generative AI tools, without losing brand authenticity
⚙️ Turn AI experimentation into business impact through practical frameworks and real-world examples.
This session is designed for marketing, digital, and data leaders who are ready to move beyond AI experimentation and unlock real business impact through intelligent automation, smarter campaigns, and scalable creativity.
You’ll leave with clear, actionable takeaways to future-proof your marketing and drive measurable growth in an AI-driven world.
Agenda highlights:
- Topic 1: Search & AI Mode
Generative AI is fundamentally changing how people find information and brands online. As AI Overviews and new AI search modes redefine the search experience, traditional SEO and SEA strategies are being disrupted. This session will provide key insights on how to adapt your brand’s findability to this new era, ensuring you stay visible and on top of the latest search trends. - Topic 2: Leveraging First-Party Data for AI-Powered Growth
In today’s world, your own customer data is your brand’s most valuable asset. This session will reveal why AI makes first-party data more critical than ever, and how to leverage it to fuel smarter campaigns, enabling hyper-personalization and predictive analytics at scale. Learn how to transform your data into a powerful competitive advantage in the AI era. - Topic 3: Creatives at Scale
Creativity accounts for 50% of marketing impact, and AI is unleashing its full potential. This session will show you how AI can enable hyper-personalization at scale, allowing you to generate new images, videos, and ad formats without the need for large creative teams. We’ll share an inspiring showcase of client work that has pioneered the use of generative AI for digital creatives.
Additional items will be added. Stay tuned for more details.
📅 Date: Thursday, November 6th
🕒 Time: 14:30 – 17:00
📍 Location: Artefact Offices, Creative Valley in Utrecht
*this event is only open for advertisers
Speaker(s)
Dirk Melief, Senior Director Data & AI Marketing
Artefact
A highly experienced and result-driven marketing leader with over 15 years of experience, specializing in Digital & Data Marketing usecases driven by Technology, 1P data and AI. Leading and managing multidisciplinary teams across digital marketing always maximizing the business value through data-driven initiatives. Hands-on experience with major marketing platforms, a deep understanding of the customer journey, maximizing marketing ROI via MMM, Attribution and incrementality studies. Before Artefact he worked client side at Essent and technology side at Google, he is also part of the AI commission of the DDMA.
Daniel Ferreira, Senior Manager Data and AI Marketing
Artefact
As a Senior Manager Data and AI Marketing with over a decade of experience in the digital and ad tech landscape, specialized in leveraging data and AI to drive meaningful business growth. My focus is on developing robust Digital, Data, and AI for Marketing propositions, helping clients transform their strategies and raise the bar.
Arnold Struik, Managing Partner Europe
Artefact
Arnold is Managing Partner at Data & Consulting Artefact Europe, where he leads end-to-end data and AI-driven business transformation. With a background in strategy consulting at BCG and leadership roles at SparkOptimus and Royal Ahrend, he brings deep expertise in innovation, digital transformation, and sustainable business. He also co-founded Ahrend Hergebruik and serves on the board of Go Ahead Eagles.
Jan Hendrik Fleury, Senior Data & AI Consulting Director
Artefact Northern Europe
Jan Hendrik Fleury has 15+ years of experience in Customer Data Platforms of all types, including Warehouse CDP’s. He blends technical expertise with a consultative approach to drive transformation and achieve results. He also chairs the Data-Driven Marketing Association, Chapter Data, Decisions & Engagement, he lectures at Beeckestijn Business School about data strategy, data platforms, data privacy, and AI ethics.
Etienne Roure, Senior Gen AI Manager
Artefact 3000
Etienne Roure is a Senior Generative AI Manager at Artefact 3000, specializing in leveraging generative AI to drive business innovation and data-driven transformation. He leads advanced AI initiatives, helping organizations implement strategic AI solutions for growth and efficiency.
Sjoerd Lops, Senior Manager Media Consulting
Artefact
Senior Manager Media Consulting at Artefact | Expert in programmatic display, data-driven digital marketing & media strategy
Frank ten Kate, Manager Digital Analytics
Artefact
With over 8 years of experience in digital analytics, Frank has worked across multiple agencies, supporting a wide range of clients in building robust data collection foundations. He specialises in enabling organisations to make the most of their web and app data, bridging the gap between technical implementation and actionable insights.
Bas Jansen, Partner Engagement Manager
Senior (15+ years experience) digital professional with in-depth knowledge about advertising technology and media for businesses and agencies across various industries.
Martin Schwarz, Head of Paid Search
