Artefact at CDP World: Where Agentic AI, data & innovation drive global growth.
Join Artefact or an exclusive afternoon exploring how AI is transforming the way brands connect with their audience — from the rise of AI-driven search to data strategy and creative automation.
What is CDP World?
CDP World transforms leaders from the world’s largest brands into AI-powered superhumans. Hosted by Treasure Data, this global forum helps every CX- and data-driven team use AI agents and customer data to supercharge their efforts to scale real-time personalized experiences, boost marketing outcomes, and reduce wasteful costs.
1. Fireside Chat with Hilton: From Quick Wins to the Future of AI-Powered Marketing
- Arielle Lenox, Director of Martech Product and Consulting – product strategy for Hilton
- Melanie Ngo, Director Data/AI for Marketing
- Time: October 28th, 10:25- 10:45 AM
2. Keynote Session:
- Florian Thiebaut, Managing Partner and AI for Marketing Global Lead
- Time: October 29th, 4:00- 4:15 PM
This session is designed for marketing, digital, and data leaders who are ready to move beyond AI experimentation and unlock real business impact through intelligent automation, smarter campaigns, and scalable creativity.
In today’s world, your own customer data is your brand’s most valuable asset. This session will reveal why AI makes first-party data more critical than ever, and how to leverage it to fuel smarter campaigns, enabling hyper-personalization and predictive analytics at scale.
Learn how to transform your data into a powerful competitive advantage in the AI era.
You’ll leave with clear, actionable takeaways to future-proof your marketing and drive measurable growth in an AI-driven world.
📅 Date: October 28 & 29th
🕒 Time: 9:00 AM to 6:00 PM
📍 Location: Red Rock Resort, Las Vegas
Speaker(s)
Florian Thiébaut, Managing Partner – Data-Marketing Practice Lead
Artefact
Florian Thiébaut is an engineer, a graduate of Centrale Supélec, and has been our Data Marketing expert at Artefact for nearly 10 years. He has end-to-end expertise in all our data-driven offerings, including Marketing Mix Modelling, Marketing ROI, advanced data analysis, and the deployment of Ad Tech and Mar Tech platforms, such as Customer Data Platforms. He leads a global team of specialists, all highly skilled in data marketing, who support numerous clients worldwide, including L’Oréal, Samsung, Unilever, Orange, and many others.
