Artefact MENA is proud to host this exclusive breakfast event, gathering senior executives from the UAE’s most influential luxury brands, distributors, and retail groups.

Date: July 10, 2025

Time: 9:30 AM

Location: The St. Regis Dubai, The Palm

This exclusive session is designed to facilitate meaningful conversations around the strategic and operational impact of AI on the luxury and retail sectors, with a focus on real-world implementation, emerging technologies, and competitive differentiation.

The event aims to provide forward-thinking insights on how AI is creating value across the retail and luxury value chain — from consumer engagement to operational excellence. It also offers attendees the opportunity to benefit from Artefact’s practical approach to AI integration and identify potential areas for collaboration.

The agenda will feature discussions on:

  • AI in Luxury with concrete industry applications and business outcomes
  • Redesigning internal processes with Agentic AI
  • Retail Media as a new growth channel for brands
  • Hyper-personalization powered by AI
  • Next-generation AI tools redefining the future of retail

Speaker(s)

Edouard de Mézerac

Edouard de Mézerac, Group CEO and Global Lead Luxury & Beauty

Artefact

Rahul Arya

Rahul Arya, CEO & Managing Partner SAPMENA

Artefact MENA

Christelle Salame

Christelle Salame, Managing Partner & Global Industry Lead for Real Estate

Artefact MENA

Arthur du Passage

Arthur du Passage, Partner

Artefact