In collaboration with Google, we’re hosting an exclusive Amsterdam session for senior marketing leaders on how AI is transforming the full marketing funnel—from personalisation to agentic commerce. Gain practical insights, see live demos, and hear from guest speaker Nike on how to future-proof your marketing strategy.
Agenda highlights*
09:00 – 09:30 | Arrival & registration
09:30 – 09:40 | Opening & welcome by Google & Artefact
09:40 – 10:15 | GEO: AI Visibility in LLMs by Linda Cereda, Nike
10:15 – 10:45 | Agentic Commerce: Paying & Buying in LLMs by Artefact
10:45 – 10:55 | Short break
10:55 – 11:25 | Creative: end-to-end content generation by Sjoerd Lops, Artefact
11:25 – 12:05 | Automation for Marketing
12:05 – 12:15 | Wrap-up & Q&A
12:15 – 13:00 | Lunch & Networking
*The core themes are confirmed. Please note that the agenda is subject to change.
More information to be announced.
Please RVSP to secure your spot.
Speaker(s)
Sjoerd Lops, Director Media & Marketing Strategy
Artefact
Sjoerd has over a decade of experience in digital marketing and media strategy, working with international brands across retail, travel, FMCG, and fashion. He specializes in multi-channel campaigns, programmatic media, and data-driven strategies that deliver measurable results.
Linda Cereda, Global Head of Marketing Data
NIKE
Linda Cereda is a results-driven leader with 20 years of global expertise in digital strategy, consumer insights, retail, data, marketing, and finance. She drives large-scale transformations by leveraging data to enhance consumer engagement and business growth. Skilled in strategy, cross-functional collaboration, and change management, Linda excels at navigating complexity, delivering insights, and leading teams to success.
Rutger Tuit , Senior Leader & Board Member
Rutger is a digital and commercial leader with over 25 years of experience spanning technology, media, and marketing. He has spent more than 9 years at Google, where he has led large-scale commercial organizations, driven strategic growth across the Benelux region, and shaped go-to-market strategies for some of the company’s most impactful advertising and technology solutions.
Jan Hendrik Fleury, Senior Data & AI Consulting Director
Artefact Northern Europe
Jan Hendrik Fleury has 15+ years of experience in Customer Data Platforms of all types, including Warehouse CDP’s. He blends technical expertise with a consultative approach to drive transformation and achieve results. He also chairs the Data-Driven Marketing Association, Chapter Data, Decisions & Engagement, he lectures at Beeckestijn Business School about data strategy, data platforms, data privacy, and AI ethics.
Victor van Venrooij, Agency and Partner Industry Manager
Victor is a commercial and digital strategy leader with experience across Google, KPMG Nederland, LiveRamp, digitalAudience.io, and the IAB Cookieless Taskforce, where he served as Chairman. He specializes in business development, strategic partnerships, and data-driven growth across agencies and technology ecosystems.
Ralph Nass, Industry Head, Agencies & Partners
Ralph is a results-driven leader specializing in data privacy transformation, sales performance, and digital growth strategies. He has a strong track record of advising top partners, building high-performing teams, and driving measurable business impact. Known for his analytical mindset and interpersonal skills, he excels at turning complex challenges into practical results.
