Venez écouter Artefact avec ses clients Servier et Pernod Ricard, sur des cas concrets d’utilisation d’IA générative et agentique à l’occasion du HubForum organisé par le HUB Institute, le 15 avril prochain. Nous aurons le plaisir de partager notre expertise lors de deux formats distincts :
  • Masterclass : Pernod Ricard x Artefact, « Le CMO Augmenté, piloter la performance à l’ère de l’IA Agentique : fusionner Lean Management et Agents intelligents pour transformer vos défis en ROI. »
  • Plénière : Servier x Artefact,  « AI-powered role play for field force training: from idea to solution. »
📅 Mardi 15 avril
📍 Comet Meetings – 35 rue St Marc, Paris 75002

Speaker(s)

Mélanie Bardeau

Mélanie Bardeau, Global Marketing Capability Director

Pernod Ricard

Melanie is the Global Marketing Director for Creative Impact & Cultural Partnerships at Pernod Ricard. With a career spanning over 18 years at the group, she has held several executive leadership roles, including Global Marketing Transformation Director and Brands Director for Champagne & Premium Spirits. A graduate of HEC Paris, Melanie specializes in driving large-scale marketing transformation and building brand equity.

Maryia Touzet

Maryia Touzet, Head of Data & AI Product

Servier

Maryia leads the Data & AI Product division for HCP & Patient Engagement at Servier, where she oversees the delivery of advanced analytics and AI solutions across medical, operations, and product strategy. Previously a Data Delivery Lead within Servier’s Global Data Office, she was instrumental in deploying the group’s hybrid operating model and establishing governance for AI initiatives. An ESCP Business School graduate with distinction, Maryia specializes in scaling data-driven operating models and translating complex AI capabilities into tangible value for the healthcare ecosystem.

Alexis Poujade

Alexis Poujade, Partner Data Marketing

Artefact

Alexis Poujade est Partner Data Marketing chez Artefact, où il met à profit près de 20 ans d’expérience à la croisée de la stratégie, du marketing, de la data, du digital et de l’intelligence artificielle pour accompagner les marques de prestige dans leur transformation. Ayant dirigé des équipes directes et transverses à l’international – en Europe, en Amérique du Nord, en Asie et en Afrique – aussi bien côté entreprise qu’en tant que consultant, il possède une expertise reconnue en conduite du changement et en activation data-driven.

Paul de Balincourt

Paul de Balincourt, Partner at Artefact – Healthcare Data & AI Transformation

Artefact

Paul de Balincourt is Partner at Artefact, where he leads data and AI transformation programs for healthcare and pharma clients. With over 9 years of experience, he has supported major players like Servier, Ipsen, and Pierre Fabre in data strategy, governance, and AI-driven product development. His expertise spans AI adoption, data foundations and operational model.