Artefact Data & AI Circle on Generative AI with Beiersdorf x Google Cloud x DigiDisruptor - London

Generative AI: leveraging today’s innovation for tomorrow’s competitive edge

Join us to celebrate our 10th anniversary with the launch of Artefact’s Data & AI Circle – a forum of industry leaders and experts exploring the application of technology to businesses’ most difficult problems.

In the first of a series of events at our new London office, we’ll be joined by BEIERSDORF and our tech partners GOOGLE CLOUD and DIGIDISRUPTOR to dive deep into the opportunities and challenges of Generative AI – as well as enjoy a champagne reception.


  • 6:00pmWelcome drinks & networking

  • 6:30pmWelcome & Introduction by Pascal Coggia, Managing Partner Artefact UK

  • 6:40pmKeynote by Vincent Luciani, cofounder and CEO of Artefact on ‘How to make your generative AI transformation a success: business and organisational strategies’.

  • 7:00pmGenerative AI Solutions Showcase – Expert talks with:
    Alex King, Head of Data, Analytics & AI Partners, EMEA at Google Cloud,
    Hanan Ouazan, GenAI Lead at Artefact Global,
    Aleksandra Semenenko, Consulting Director at Artefact UK.

    At Artefact, we have already built strong expertise in Generative AI use case development for several clients. We will present demos of concrete generative AI use cases in 3 main categories:

    • INTERACT: Use LLMs to understand and analyse data and requests in natural language
    • CREATE: Use LLMs to create outputs ex nihilo, whatever their format and medium
    • AUTOMATE: Use LLMs to augment people by optimising and automating tasks
  • 7:20pmPanel discussion on ‘How to launch and scale Generative AI – Opportunities and Challenges’ with:
    Pierre Kroening, Director Data, Analytics, AI & Automation at Beiersdorf IT,
    Stephan Abend, Head of AI & Automation, at Beiersdorf,
    George Kapas, Chief Revenue Office at DigiDisruptor,
    Ian Hepworth, Board Advisor and, CTO & Digital Strategy Consultant.

    Topics covered will include:

    • Impact on use cases and organisational structures in businesses:
      • How to deploy Generative AI-based solutions at scale?
      • What new organisational models?
    • The future of employment, evolution of professions, and training:
      • What impact on employment and professional activities of tomorrow?
      • How will companies organise and train their employees?
    • Ethical and environmental challenges of Generative AI:
      • What’s the impact of the AIACT and how to apply this new regulation?
      • How to meet ecological challenges
  • 8:15pmChampagne & buffet to celebrate our 10-year anniversary

Sign up today to spend an insightful evening with industry peers!


Pierre Kroening

Pierre Kroening, Director Data, Analytics, AI & Automation at Beiersdorf IT


Stephan Abend

Stephan Abend, Head of AI & Automation


Alex King

Alex King, Head of Data, Analytics & AI Partners, EMEA

Google Cloud

Alex King leads Google Cloud’s partner ecosystem for Data, Analytics & AI across EMEA, helping our partners and customers collaborate to deliver business transformational outcomes with their data and AI. Prior to Alex’s five years at Google he led GE Digital’s industrial software ecosystem strategy team in Europe.

George Kapas

George Kapas, Cofounder & Chief Revenue Officer


George is the Chief Revenue Officer of DigiDisruptor and has 15 years of experience in Sales, Consulting, and Executive Search spanning multiple sectors, geographies, and global Enterprise companies. With a network of CEOs and technology leaders, George has many vantage points on strategy, technology demands, capability, and skills.
George now spearheads the DigiDisruptor proposition, aligning problem statements to solutions through business design, technology and innovation.

DigiDisruptor is founded by three industry experts with a proven track record of delivering hundreds of successful digital and business change projects. Our mission is to help businesses scale profitably. Risk reduction, speed, reliability, and trust are all important factors. Our aligned delivery process ensures that we can accelerate to offer you advanced capabilities for enduring results and minimize risk.

Ian Hepworth

Ian Hepworth, Board Advisor // CTO & Digital Strategy Consultant

Ian is an experienced and seasoned C-Suite leader focused on technology and product growth with a deep SaaS background. He has worked within the VC-funded startup space as a founder, AIM listed high growth, multi-product SaaS, and PE backed high growth SaaS. He has delivered technology and product strategies that have realized well in excess of $1.5bn in Enterprise value. Focusing on product integration and digital / SaaS transformation, scale, and growth.

With a background in organic and M&A derived growth, team scaling and integration, maintaining a deeply technical focus, and with a background as a software and infrastructure developer and architect. He has in recent years developed a focus in the AI space to deliver commercial value propositions from existing business data sets and capabilities working with internal teams and external partners to deliver commercial success and sustainable, investable growth

Vincent Luciani

Vincent Luciani, Cofounder & Group CEO


Vincent Luciani is a French entrepreneur, CEO of Artefact, a data and AI company based in Paris. Vincent studied at Ecole Polytechnique and HEC. After his studies, he worked as a project manager at the consulting firm McKinsey & Co, particularly in the fields of Aeronautics and Industry. In 2015, Vincent Luciani co-founded Artefact with two other entrepreneurs: Guillaume de Roquemaurel and Philippe Rolet. The company has experienced rapid growth, with offices in several European, American, Asian and African countries, and has established itself as a leading global consulting company dedicated to accelerating the adoption of data and AI to positively impact people and organizations. Artefact offers the most comprehensive set of data-driven solutions per industry, built on deep data science and cutting-edge AI technologies, delivering AI projects at scale in all industry sectors.

Pascal Coggia

Pascal Coggia, CEO of Artefact UK and Managing Partner

Artefact UK

Pascal Coggia is CEO of Artefact UK where he is responsible for expanding the company’s artificial intelligence (AI) and data-driven products and services in the region. A founding partner at Artefact, he was previously based at its headquarters in Paris,
during which time he launched the company’s operations in Dubai. Previous positions include consulting roles at AT Kearney and Columbus Consulting Shift in France, as well as Rocket Internet SE in the UK. He has a masters degree from the HEC Business
School in Paris.

Aleksandra Semenenko

Aleksandra Semenenko, Data Science & Consulting Director

Artefact UK

Aleksandra has used genAI to develop multiple tools for her clients: marketing suite automation – build a creative using a prompt, create a persona for your campaign & chat with this persona to tailor the campaign for their specific needs – as well as consumer support automation – genai helps us to work with consumer reviews, address alarming messages, turn consumer interest into marketing campaign or a promo.