In a world full of walled gardens and ever-changing data regulations, digital marketers can be forgiven for getting lost among the many data products and campaign tools at their disposal.
Fortunately, Google Marketing Platform (GMP) simplifies this complexity by providing a single-stack approach to digital campaign creation, analysis and optimisation.
Through products like Search Ads 360 and Display & Video 360, GMP lets digital marketers deliver more relevant and effective marketing across all digital channels — all the while ensuring they respect their customers’ privacy.
But, how do you get the most out of Google Marketing Platform?
In this webinar, Artefact experts: