Join us for an exclusive event exploring the evolving landscape of digital marketing, including how it can be used to make third-sector marketing activities more effective and help stretched budgets go further. In a competitive landscape, how can your organisation stay ahead for less in the digital marketing world?
Hosted by Artefact UK, this conference brings together thought leaders and industry experts to share insights into generative AI, cutting-edge search technologies, and actionable strategies to optimise paid and organic search efforts. From Google’s transformative updates to Microsoft’s forward-thinking developments, this event offers a glimpse into how future search innovations can help push your organisation to a wider audience. Attendees will be equipped with tools to adapt and thrive in a rapidly changing digital environment.
- 09:00 | Registration
- 09:30 | Opening address by Mark Smith, Chief Client Officer and Managing Director of Artefact UK
- 09:45 | Making PPC Spend Work Harder
Using advancements in paid search AI to make your paid marketing budget work harder and smarter to reach potential supporters by Ed Destrem, Head of PPC, Artefact UK - 10:15 | Understanding What’s Driving Success
In today’s complex media environment, charities need to be smarter than ever with limited budgets. Understanding what’s truly working—and what’s not—is essential for driving meaningful impact.We will explore the critical role of measurement in modern marketing, how to track user behaviour across channels, and how to make the most of that data to inform decision-making.
By Bernal Mazaira, Head of Analytics & Retail Media, Artefact UK & Vedika Sanghai, Senior Consulting Manager, Artefact UK - 10:45 – 11:15 | Refreshments/Networking
- 11:15 | Streamlining Production of Awesome Content Through AI
Creating high-impact content with limited time and resources is a constant challenge. We will explore how AI can support mission-driven organisations in producing compelling, values-led content more efficiently—without compromising authenticity or editorial standards.We will address key concerns unique to the third sector, such as maintaining trust, safeguarding voice, and navigating ethical considerations around automation.
By Amy Golding, SEO Content Manager, Artefact UK - 11:45 | Engage Like a Machine: AI Tools Supercharging Social
Social media is one of the most powerful tools at a charity’s disposal—but keeping content fresh, engaging, and mission-aligned can stretch limited teams.Here we explore how AI can transform the way charities plan, create, and schedule social content—making it easier to stay consistent, responsive, and impactful across platforms.
By Chris Barnes, Founder, Chatterback Comms - 12:15 | Q&A Panel with Mark Smith, Ed Destrem, Bernal Mazaira, Amy Golding, and Chris Barnes
- 12:45 – 13:45 | Lunch & Networking
Speakers
Mark Smith, Chief Client Officer and Managing Director
Artefact UK
Originally focussed on search, Mark has worked across all areas of digital & data (20+ years) as it has grown and evolved. As MD of Artefact UK, his role encompasses all of Artefact’s offerings.
Edouard Destrem, Head of PPC
Artefact UK
A data-driven digital marketer with over 10 years experience helping brands in their Paid Media digital transformation. Working on Pan-European clients, Ed has helped Artefact’s biggest PPC clients adapt and transform their account in line with best practice.
Bernal Mazaira, Head of Analytics & Retail Media
Artefact UK
Vedika Sanghai, Senior Consulting Manager
Artefact UK
Amy Golding Levy, SEO Content Manager
Artefact UK
Chris Barnes, Founder
Chatterback Communications
