Événement

Artefact x Microsoft | Advertising in the Era of Generative AI

Artefact x Microsoft

Besuchen Sie uns auf unserem gemeinsamen Event unter dem Motto „Transforming Advertising in the Era of Generative AI“, wo wir in die hochmoderne Welt der generativen KI und ihre tiefgreifenden Auswirkungen auf das Datenmarketing eintauchen. Diese Veranstaltung verspricht ein “Must-go” zu werden, da sie sich ganzheitlich mit der sich entwickelnden Landschaft des Datenmarketings auseinander setzt.

The Agenda

  • Advertising in the Era of Generative AI : how Microsoft is changing the game (ENG) von Leonardo Metelli, Head of Agency Development

  • The New Search: wie Bing Chat das Konsumentenverhalten beeinflusst und was dies für Ihre Suchmaschinen-Strategie bedeutet (DE) von Carolin Kick Senior Specialist Paid Search Artefact Germany

  • Generative KI in Ihrer Marketingstrategie: Anwendungsbereiche, Use Cases und erste Erfahrungen von Cosima Dohr, Cloud Specialist, Data & AI

  • Panel Discussion mit Anna Rüde, Joachim Sontag, Valentina Piol, Leo Metelli and Cosima Dohr

Die Panel Discussion

Expertengespräch und Q&A mit Joachim Sontag, Leonardo Metelli, Carolin Kick, Bruno Felix zur Zukunft des Datenmarketings mit GenAI

👉 Teilen Sie uns hier mit, welche Themen für Sie interessant sind!

 

(Auf der Veranstaltung werden Vorträge auf Deutscher und Englischer Sprache vorgetragen.)

Who We Are

Artefact is a new generation consultancy specializing in data-driven services and has been pioneering data and digital marketing for a decade. Our digital marketing experts in SEO, SEA, Paid Social, Affiliate Marketing, Display, Retail Media and CRM always work with the best Data Scientists and Engineers in AI technologies on all projects. Thanks to our 1,300 employees in 20 locations worldwide (leading in Europe with strong growth in Asia, Middle East and Africa, and North and South America), we are able to quickly scale and industrialize our data-driven solutions.

SPEAKERS

Carolin Kick

Carolin Kick, Senior Specialist Paid Search

Artefact Germany

With over six years of experience in Performance Marketing, Carolin’s expertise spans across various areas such as Search, Shopping, Display, Video, Amazon Advertising, and App Marketing. At Artefact, she specializes in managing new campaign types, implementing value-based bidding and data activation strategies, and addressing privacy solutions, all while providing operational and strategic guidance to clients from diverse industries. Her overarching goal is to find suitable solutions for the challenges and changes her clients encounter.

Joachim Sontag

Joachim Sontag, Consulting Partner

Artefact Germany

Joachim Sontag, Consulting Partner at Artefact Germany, has more than 14 years of experience in Marketing Strategy, Project Management and Digital Transformation. Joachim is a highly experienced consultant and project manager in the field of digital transformation and data marketing. A particular focus of his work is supporting organizations on their journey to becoming insight-driven – through both his business and technical expertise.

Anna Rüde

Anna Rüde, Lead New Business & Transformation

Artefact Germany

With over 15 years of experience in the fields of digitalization and transformation, Anna oversees the Business Development division at Artefact. Her mission is to break down barriers and fears associated with data and AI, empowering individuals and organizations to meaningfully harness GenAI for problem-solving and goal achievement, and to perceive change and innovation as an opportunity.

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