Conference

AI for Health | BAYER x Artefact

How does Bayer make AI actionable for its Marketing and Sales departments?

Description

The health crisis has led to structural changes in the way pharmaceutical companies can interact with Healthcare professionals, and therefore reach their patients : in-person meetings and direct access to health facilities for sales representatives have declined for good.
The relationship between pharmaceutical companies and HCP must be rethinked, digitalised and expanded to new communication channels.

Join us in finding out how BAYER, supported by the data consultancy agency ARTEFACT, has developed data & IA tailor-made solutions for their Marketing and Sales teams to succeed in this industry transformation !

AI for Health par Artefact

Immergez-vous au cœur des plus grands challenges de l’intelligence artificielle en santé à travers de nombreux formats, rencontrez l’écosystème français et international et participez à plus de 70 sessions présentées par des intervenants de renom.

Plus de 1500 participants seront présents – startups, institutions publiques, médecins, industriels tech, medtech et pharma,… – et vous ?

Rencontrez les acteurs IA & data en santé et +100 speakers sur la journée :

Mainstage : les dernières tendances et collaborations, enjeux clés et opportunités du domaine
Masterclass : +30 cas d’usages issus de l’industrie pharma, tech et medtech et de l’écosystème startup, avec des sessions Q&A
Demozone : +35 stands de l’écosystème public et privé

SPEAKERS

Aude de Grivel, Data science applications product owner

Bayer Pharmaceuticals

Florian Thiébaut, Managing Partner – Data-Marketing Practice lead

Artefact

Florian leads the Data Marketing practice at Artefact. He has six years of experience within data marketing and strategy, and has a particular focus on tools, measurement, and scaling advanced Cloud for Marketing projects. He has delivered significant projects for global clients, including Samsung, Ubisoft, Unilever and L’Oreal.