Global Blog

Intelligent Fashion Retail: Driving AI adoption through a human-centric approach

While AI has unlocked vast possibilities for the industry, large-scale implementation remains challenging. Overall, only a minority of retailers have successfully operationalized personalization at scale,...

From efficiency to transformation: How AI is reshaping financial services

The rules of the financial industry are being rewritten thanks to AI and generative AI. In their conversation for The Bridge, Artefact’s Joffrey Martinez, Managing...

AI in Sport: The biggest wins are now off the field

In sport, data and AI are primarily associated with on-field performance: player analytics, tactical modelling and injury prevention. Technology has expanded the boundaries of athletic...

Long-run AI agents, part 3: What this actually means for organizations

The technology is real but immature. The trajectory is clear but the timeline is not. Most organizations deploying long-running AI in 2026 will learn expensive...

Long-run AI agents, part 2: Three approaches that actually work

In late 2025, a technique with the absurd name "Ralph Wiggum" went viral among practitioners. The name comes from a Simpsons character—deliberately silly, because the...

Long-run AI agents, part 1: The problem nobody talks about

In March 2025, a research organization called METR published a finding that got less attention than it deserved. They had been measuring something unfashionable: how...

70% of AI success is human-centric: Here are five real-world truths that prove it

We are living through a period of immense technological possibilities. Across industries, leaders are being inspired by what AI can achieve, yet realizing that value...

Inside the layers of the agentic revolution - Interview by TCG Summit

Edouard de Mézerac outlines how agentic AI is set to redefine everything from consumer shopping to internal retail operations, and how companies can unlock its full...

On the Apathy of UK PropTech - Why the UK Property Industry is Lagging in its Adoption of AI

For much of the past decade, the UK property industry has spoken about Artificial Intelligence as something that is coming: imminent, inevitable, but perpetually just...

Artefact Co-Chairs Working Group in Setting the First Global AI Standards for Property Surveyors

As a testament to its leadership in data and AI for the built environment, Artefact co-chaired the writing and publishing of the 1st global edition...

The Economy of Intentionality: Executive Brand Experience in 2026

To understand the landscape of 2026, we must revisit the trajectory of the experience economy over the past few years. In the immediate post-pandemic period,...

Artefact is one of the Top 10 Leading Google Partners to Watch 2025-26

Data-driven transformation should feel like progress, yet petabytes of raw information often sit unused, proofs of concept stall, and siloed teams debate strategy while competitors...