During his career, James Kaye has managed to build an extensive background in digital & data marketing transformation, integrated data-driven marketing strategy, project management & team building across many industry sectors including FMCG, Life Science, Finance, Retail, Banking and Automotive across Europe and the Middle East.
As Digital Lead for Zenith in the Middle East, James drove the digital transformation of the agency and its staff, aligning its capabilities with the increasingly growing needs of its clients, and delivered digital strategy to brands, such as BMW, Fromageries Bel and Nestle.
James Kaye also served as the Digital Director, Middle East and North Africa, of Wavemaker, where he led the digital team in achieving exceptional growth for clients like Rotana Hotel Chain and Air Arabia.
During his time in Europe, James had experiences at different digital agencies and publishers on digital marketing for global clients in the travel and finance sectors, such as HSBC, and advised his partners both on direct response & branding digital advertising.
Artefact Dubai has been successful in attracting brands and helping them achieve their business goals through robust services in ecommerce, social media and content creation, by working with a large number of clients, such as Emirates Airlines, Dubai World Trade Center or Damac Properties, across multiple languages and cultures through the Middle East.