SEO News – Septembre 2019

NEWS / SEO

SEO News by Olivier Perbet.

1 – Official Google Webmaster News

Search Console : Fresher data in the Search Performance report

https://webmasters.googleblog.com/2019/09/search-performance-fresh-data.html

Data from the Performance report is now available 1 day after. The report also now includes a Date dimension.

Search Console : Old version shut down

https://webmasters.googleblog.com/2019/09/goodbye-old-search-console.html

Legacy reports are now directly linked in the new Search Console menu.

Rich Snippets : display rules now more restrictive

https://webmasters.googleblog.com/2019/09/making-review-rich-results-more-helpful.html

The common hack of having a sitewide company rating markup to display star ratings for every page in the SERPs won’t work anymore. Only specific Schema types are allowed (individual products / services) and will display ratings.

New nofollow tags for user-generated links and sponsored links

https://webmasters.googleblog.com/2019/09/evolving-nofollow-new-ways-to-identify.html

Should have no impact on SEO, but would help Google better understand these specific kinds of links.

New meta-robots tags to shorten or remove a website’s SERP snippets

https://webmasters.googleblog.com/2019/09/more-controls-on-search.html

The intent is to give media websites more control over what content they display in Google News.

2 – Technical SEO

Web Performance : Lighthouse in Chrome allows you to test recommendations locally

https://twitter.com/cjamcl/status/1167602064584671234

Lighthouse in Chrome allows local overrides : you can now locally save the HTML page you’re auditing online to apply modifications and see if performance improves (lazy-loading, async…)

Web Performance : LCP (Largest Contentful Paint), new KPI

https://web.dev/largest-contentful-paint

New web performance KPI, LCP reports the render time of the largest content element in the viewport (image, text), once the page is fully loaded.

HTTP/3 : introduction and improvements compared to HTTP/1.1 et HTTP/2

https://speakerdeck.com/bitone/3

3 – Relevant SEO Columns

Biggest SEO Myths by Bill Slawski 

https://www.semrush.com/blog/guide-to-biggest-seo-myths-on-web/

From Crawling to Conversions by Botify

https://www.searchenginejournal.com/enterprise-seo-framework/326005/