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Snowflake’s Snowday ’23: Snowballing into Data Science Success
As we reflect on the insights shared during the ‘Snowday’ event on November 1st and 2nd, a cascade of exciting revelations about the future of Snowflake awaits us. This article dives into the noteworthy data science features unveiled during the event, shedding light on the innovation and advancements that took center stage.
Unbundled CDPs, the CDP Market Disruptor
Customer Data Platforms (or CDPs for short) have been popular in the market for some time now, but the category truly came to full fruition around 2016-2017. As the category formed, some CDP vendors evolved from other existing business products and others started as pure CDPs, even the marketing clouds took notice of this fast emerging category. Today, the CDP is an established global category recognized by Forrester and Gartner, and has a thriving ecosystem of vendors with varying viewpoints and capabilities.
Artefact Honored as Pioneer in Composable CDP Solutions
Artefact was recognized today as an official Certified Composable Services Provider by Hightouch, the leading Data Activation company. Companies with this designation have been carefully reviewed and selected for their demonstrated expertise and track record in supporting the adoption of Composable Customer Data Platforms among enterprise companies.
Artefact Research Center
ARTEFACT Research Center Artefact Research Center: bridging the gap between academia and industry applications. Research on more controllable, transparent and ethical models to nurture AI business adoption for the future. Status in business. In recent years, AI adoption in businesses has stagnated. To illustrate, here is the share, in percentages, of respondents who say their organizations have adopted AI in at least one role. Source: McKinsey State of AI 2022 Untrustworthy AI examples. AppleCard grants mortgages based on racist criteria Lensa AI sexualizes selfies of [...]
Valeo organised its 1st Generative AI hackathon in collaboration with Google Cloud & Artefact
Valeo, a world leader in mobility technologies, has organised its first hackathon focused on Generative Artificial Intelligence (AI). This strategic event focused on solving everyday and current business challenges. It was organised in collaboration with Artefact, a French company specialising in the deployment of AI technologies and advanced data solutions, and Google Cloud, which provides infrastructure and technologies dedicated to generative AI.
November News | Generative AI Report for Healthcare | Unlocking the potential of generative AI for patients, practitioners and pharmaceutical companies
While AI alone has already begun to improve disease diagnosis through rapid, advanced medical imaging analysis and other techniques, generative AI has the potential to transform clinical workflows and the way doctors work.
Making the most of limited data with AI and modelling
Learn how to leverage a limited amount of first-party data with AI and modelling.
Amazon Marketing Cloud (AMC) launches a new feature to quantify the business impact of your media strategy
Discover what our experts have to say about the new "Flexible Shopping Insights" feature just rolled out by Amazon Marketing Cloud (AMC). You'll learn everything there is to know about this major change that will revolutionize strategic brand deployment on Amazon. First, a quick review of the basic principles of AMC.
ba&sh Navigating eCommerce Transformation
ba&sh, a French women’s clothing brand, experienced a pivotal moment following an unprecedented surge in growth during the COVID-19 pandemic. This growth raised 4 key questions...
Artefact Shortlisted at The Campaign Asia-Pacific’s Agency of the Year Awards 2023 in 3 Categories
We are thrilled to announce that Artefact has been nominated in three categories of the Campaign Asia-Pacific’s Agency of the Year Awards 2023 Shortlist in Greater China.
GRDF et Artefact reconduisent et renforcent leur collaboration sur la stratégie d’acquisition digitale
Artefact annonce avoir été retenu, après une phase de sélection de plusieurs mois, par GRDF - Gaz Réseau Distribution France - pour la mise en œuvre de sa stratégie d'acquisition sur tous les canaux digitaux.
Jardins Ouverts, Jardins Clos – Edition VII | L’accélération du retail média via la connaissance client
L’accélération du retail media via la connaissance client, avec Vincent Cailliot, Data Consulting Director Artefact. Les retailers ouvrent aux marques l’accès aux données d’achat de leurs clients. Que peut-on faire avec ?
Cédric O rejoint le Conseil de Surveillance d’Artefact
Artefact annonce la nomination de Cédric O en qualité de membre indépendant du Conseil de Surveillance. Secrétaire d'État chargé du Numérique pendant trois ans, Cédric O a une connaissance très approfondie du secteur du numérique et a notamment œuvré au développement de l’intelligence artificielle en France. Cédric O contribuera à la stratégie de croissance d’’Artefact, qui ambitionne de devenir la plus grande société européenne de services dédiée à l’IA.
Generative AI for Healthcare Report – Unlocking the potential of Gen AI for patients, practitioners and pharmaceutical companies
Using an ecosystem-focused approach, the report categorizes the GenAI healthcare landscape into patient-facing actors and enablers, always placing the patient at the center.
Artefact partners with Weborama’s Data Clean Room to strengthen its data value proposition
The service provider (in marketing, consulting and data science) aims to strengthen its data value offering for its joint customers and prospects with Weborama to help advertisers with their data transformation in the cookieless era.
Data privacy today: Why it’s essential for customers – and business success
In this interview between Google and Artefact Benelux, we dive deeper into privacy and how to unlock succesful, durable AI-powered marketing.
Artefact retenu par OVHcloud pour piloter sa stratégie de déploiement d’acquisition digitale à l’échelle internationale
Artefact annonce avoir été retenu, après une phase de sélection rigoureuse, par le leader Européen du Cloud OVHcloud, pour la mise en œuvre d’une stratégie d'acquisition sur tous les canaux digitaux. Les équipes d’Artefact ont notamment été sélectionnées pour leur proposition de valeur unique qui saura maximiser le ROI.
