Reader’s Data & AI for Retail

As our CEO Vincent Luciani says, “A major issue that often arises is how to optimise e-commerce use. Over the past year, every brand has increased its digital presence and wants to sell better through this channel”.

Read our “Data & AI For Retail” report focused on the retail industry.

Table of contents

  • Introduction by Vincent Luciani, CEO & co-founder of Artefact
  • Becoming data-driven (and reaping immediate benefits) has never been easier in the retail sector
  • CARREFOUR GROUP — How Data & AI can accelerate sustainable business transformation
  • Data-driven marketing: the rise of the customer data platform
  • UNILEVER — How does Artefact support UNILEVER on Retail Media use cases to increase its sales?
  • Data monetization opportunities for retailers: Retail Media within the CPG/ Retailer data ecosystem
  • CARREFOUR LINKS — With Artefact are helping brands to improve media targeting thanks to Carrefour’s data
  • MATTEL x RelevanC Advertising — How Artefact helped boost Mattel’s online sales on Cdiscount (relevanC Advertising) retail media platform ?
  • CARREFOUR GROUP — How to reduce food waste in the Bakery-Pastry department?
  • Demand forecasting: Using machine learning to predict retail sales
  • Sales forecasting in retail: what we learned from the M5 competition

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