Exploring the Impacts of Agentic AI on the Relationship with HCPs

The healthcare ecosystem is vast and complex, involving multiple actors such as patients, pharmaceutical companies, hospitals, health plan operators, regulators, and, of course, healthcare professionals — HCPs. Among all these stakeholders, HCPs play a unique and strategic role: they are the trusted intermediaries between the industry and the patient.

They recommend treatments, prescribe medications, monitor patient progress, and often directly influence treatment adherence.

Table of contents

The New Scenario in the Healthcare Sector

• Digitization, data, and the new patient behavior

Technological advancement and potential for increased business value

The Four Critical Challenges in the Relationship with HCPs — And How Agentic AI Can Overcome Them

• Volumetry: How to reach and connect with all HCPs?
• Quality: Are we delivering the right information to the right HCP?
• Frequency: How to maintain “top of mind” among so many competing interactions?
• Trust: How to build a long-term relationship and real par tnership?

Building the Sales Rep Agentic Hub – The Future of Medical Representation is Autonomous, Multichannel, and Scienti fi cally Relevant

• From Sales Rep to Intelligent Ecosystem
• The Scientific-Contextual Engagement Machine
• Strategic Gains for the Industry

Real Application Cases – How Companies Are Implementing Agentic AI in Practice

• Use case 1: summary of HCP interactions
• Use case 2: medical writing assistant
• Use case 3: AI persona generator

Ethical and Compliance Considerations in Agentic AI for Healthcare

• Privacy and Continuous Consent
• Accountability: Who is responsible for automated decisions?
• Bias and Representativeness
• Transparency and Explainability
• Recommended Governance Frameworks

How to Implement Agentic AI

• Deep Dive: Individual Point of View
• Deep Dive: Use Cases with Real Impact
• Deep Dive: Scaled transformation through a cross-cutting program