Artefact, in partnership with Google Cloud, conducted an in-depth qualitative study of generative AI, based on interviews with 50 key industry leaders and decision-makers. We explored their initial experiences with GenAI in their business units and gathered first-hand advice and expertise on their technology choices, adoption plans, strategies, use cases, concerns and prospects for Gen AI for their businesses and employees.
We also explore its applications and benefits for business, as well as the impact it will have on jobs, people, ethics and ESG.
Furthermore we questioned 65+ companies about generative AI and used their insights to create quantitative illustrations showcasing emerging trends among our clients.
Table of contents
- Introduction
- Generative AI: looking back on a six-months marathon
- Generative AI: applications and benefits for business
- Implementing generative AI: technical challenges
- Implementing generative AI: impacts on jobs and people
- Implementing generative AI: ethical stakes and ESG
- Conclusion
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