Artefact x MoEngage – Mind the AI Gap: What Consumers Expect From Brands by 2030

MoEngage and Artefact have partnered to bring you “Mind the AI Gap: What Consumers Expect from Brands by 2030,” a comprehensive whitepaper based on insights from over 1,000 European consumers, providing you with a clear roadmap to bridge the gap between business strategies and consumer expectations.

Read this whitepaper to uncover:

• The disconnect between current business AI strategies and evolving European consumer expectations.
• 5 non-negotiable strategies for building trust, loyalty, and delivering hyper-personalized AI-driven experiences.
• Case studies with Dolce & Gabbana and Fastic demonstrating how AI-powered customer engagement platforms drive significant results and improve customer lifetime value.

A glimpse into the survey results – download to learn more:

• 16%-34% of respondents chose “None of these” across several questions, reflecting a lack of alignment between AI advancements and customer expectations. This signals the need for businesses to educate consumers on AI benefits and deliver consistent results to overcome skepticism.
• 37% cited that transparency is critical for loyalty, highlighting the need for businesses to be upfront about how they use AI to build trust with customers.
• 39% of respondents chose immediate, flawless problem-solving as the most critical AI capabilities to earn customer loyalty.