The Future of Marketing in the Generative AI & Agentic Era (available in EN and FR)

Download the Report: Replays and Key Insights from all sessions of the 1st edition of “The Future of Marketing in the Age of Generative and Agentic AI” co-organized by Artefact and Google. This flagship event brought together leaders from CPG, Retail, Telecoms, and Hospitality to explore how Generative AI and Agents are redefining marketing strategies, processes, and consumer experiences.

A complete agenda featuring actionable levers to accelerate your data & AI transformation:
 – Opening keynote – The future of marketing and consumer experience in the era of agentic AI
Alexis Poujade, Partner, Artefact

– Sector analysis and perspectives with Google
Justine Nerce, CEO France, Artefact
François Bracq, Head of Innovation Partners, Google

– How to integrate AI Agents into Marketing & Comms organizations and business processes
Hanan Ouazan, Managing Partner & Global Lead AI Acceleration, Artefact

-Shark Ninja – Leveraging generative and agentic AI to unlock consumer intelligence
Alexis Poujade, Partner, Artefact

-Bouygues Telecom – Using a GenAI chatbot to recommend the right mobile offer
François Gette, Lead Open Innovation, Bouygues Telecom
Hanan Ouazan, Artefact

-COTY – “The Advanced Love Brand Building Dash”: AI-powered brand building and measurement
Alexandra Selly, Global Senior Director Data, Analytics & Measurement, Coty
Alexis Poujade, Partner, Artefact

– ACCOR – Optimizing media strategy with data & AI: incrementality testing, MMM, and Google Meridian
Lucas Machin, Global Ecommerce and Partnership Director, Accor
Sidney Zeder, Consulting Director, Artefact

-Generative AI & Media: from creation to execution – emerging technologies, augmented creative processes, and legal frameworks
Etienne Roure, Senior GenAI Manager, Artefact 3000
Thomas Quélin, Partner & Media Lead, Artefact

-Roundtable – AI maturity in Marketing & Comms: current transformations and strategic roadmap for 2025-2026
Leaders from Google, Bouygues Telecom, Coty, Accor & Artefact

One key takeaway: Generative and agentic AI are no longer just technological topics, they are transforming the entire marketing value chain, empowering brands to shift from content to interaction and to reinvent consumer engagement.