Artefact x Treasure Data | Why do CDPs matter more than ever ?

In today’s fast-evolving digital landscape, marketers face a fundamental challenge: reconciling the demand for hyper-personalization with rising consumer privacy expectations and regulatory scrutiny. While the future of third-party cookies remains uncertain, the imperative for brands to responsibly centralize and activate their customer data is stronger than ever. Customer Data Platforms have emerged as the foundational technology for this new paradigm, empowering
brands to unify fragmented data, orchestrate omnichannel experiences, and build resilient, privacy-by-design strategies.

This white paper, a collaborative vision from Artefact and Treasure Data, explores the next leap in this evolution: the AI-augmented CDP.

The integration of generative AI and intelligent agents is a paradigm shift that supercharges the CDP’s capabilities, transforming it from a passive data repository into an active, intelligent ecosystem.

Table of contents

1. From steam to electricity: powering CDPs with Generative AI

   1. Increased productivity: from on-demand BI to task automation
   2. Intelligent segmentation and persona modeling in the age of generative AI
   3. Faster CDP implementation with AI-powered migration

2. Artefact x Treasure Data Vision: The AI Augmented CDP

   1. Ushering in the bold new vision of an “Intelligent CDP”
   2. The “Diamond Record” as the foundation of trusted Customer Data
   3. AI Agent Foundry empowering Superhuman Teams
   4. Power of Partnership driving customers towards Agentic future

3. Food for thoughts : additional impactful CDP Trends

   1. The great unbundling: integrated vs. composable CDP
   2. Measuring ROI in a privacy-driven landscape
   3. CDPs empower data-sharing partnerships for richer customer insights