GREENPEACE: Designing an algorithm to raise consciousness

Challenge for Greenpeace and Artefact

As COP23 started, Greenpeace wanted to stimulate public awareness about the urging truth of climate change.

We came up with Orizon: a fake real estate start-up tapping into data & IA to scout future sea-fronting houses in 2100.

We used GIEC and NASA data sources to develop a proprietary algorithm powering the digital platform.

Please check our case video and the Orizon platform at www.orizon.immo.

The Orizon campaign was relayed in 64 press articles and has been a critical success as the following distinction can attest:

Club des DA 2018 – a Red Ball in Direct Category and another one in Great Causes
One Show 2018 – a GOLD in the PR Innovation Category and a Bronze for the Website Category
Grand Prix Stratégies de la publicité 2018 – a GOLD in the Website Category
Grand Prix Stratégies du Digital 2018 – a GOLD in the Data Driven Category
Grand Prix de la Vidéo Numérique 2018 – The Award of Promotional Video and the Award of the Best Case Presentation
Nuit des Rois 2018 – Bronze in the Jury’s award category
Grand Prix Data & Créativité 2018 – Communication Campaign Category Award