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WHO WE ARE

Artefact transforms data Into value and business impact.

Everything we do focuses on capturing value from data.

Artefact is a global service company that sits at the intersection of marketing, consulting and data science.

Our 800 people break business and IT silos and transform organisations into consumer-centric leaders using digital, data and AI.

Every company talks about data. At Artefact, we don’t talk, we act.

Artefact offers a broad range of services – from strategy to operations – that help companies capture the competitive edge of data transformation.

We specialise in:

  • Data consulting: We spot data opportunities and translate business needs into data-driven solutions which maximise operational efficiencies;
  • Data marketing: We leverage Data, Technology and AI to increase sales and optimise marketing spends;
  • Digital activation: We are the most data-driven digital marketing agency (covering SEO, SEA, Paid Social, Display / Programmatic and Affiliate Marketing).

We partner with 300+ clients around the globe.

Tourism
Entertainment
Telecom
Utilities
Banking
Automotive
Retail
CPG
Luxury
Cosmetics

Our management team believes that data is a catalyst for good – for people and business.

Our Co-founders and Co-CEOs

Guillaume de Roquemaurel and Vincent Luciani studied together at France’s Ecole Polytechnique, one of the most prestigious scientific and engineering schools in the world.

They saw the future written in data: Guillaume, an ex-Googler who saw the potential for data in digital marketing; and Vincent, a former McKinsey manager with a gift for solving major organisational problems.

They merged these talents to create Artefact: data-driven, customer-centric, business-oriented, unique.

United around our founders’ vision, Artefact Partners and Directors are passionate about technology and how it can improve our clients’ businesses.

Marketing & Communications
Sophie HUSS
Group Chief Marketing Officer
Marketing & Communications
Finance
Hayette Soltani
Group Deputy CFO
Finance
Finance
Nicolas Benard
Head Of Finance And Administration France
Finance
Human Ressources
Laetitia Ghassemi
HR Director
Human Ressources
Legal & Data Protection
Constance de Magneval
Head of Legal France and Group DPO
Legal & Data Protection
Consulting & Data
Fabrice Henry
Partner – France
Consulting & Data
Consulting & Data
Jérôme Petit
Partner – France
Consulting & Data
Consulting & Data
Alexandre Thion de la Chaume
Partner – France
Consulting & Data
Consulting & Data
Cyril Fekete
Partner – France
Consulting & Data
Consulting & Data
Justine Nerce
Partner – France
Consulting & Data
Consulting & Data
Florian Thiebaut
Partner – France
Consulting & Data
Consulting & Data
Fabien Cros
Data Consulting Director – France
Consulting & Data
Consulting & Data
Rym Maouassa
Data Consulting Director – France
Consulting & Data
Consulting & Data
Maxime Le Gouvello
Data Consulting Director – France
Consulting & Data
Consulting & Data
Matthieu Myszak
Data Consulting Director – France
Consulting & Data
Consulting & Data
Sebastien Wallet
Data Consulting Director – France
Consulting & Data
Consulting & Data
Hanania Houazan
Data Consulting Director – France
Consulting & Data
Activation
Thomas Quélin
Media Consulting Director – France
Activation
Activation
Thomas Faure
eRetail Lead – France
Activation
Activation
Natacha Kocupyr
Media Consulting Director – France
Activation
Creation
François Brogi
Partner – France
Creation
Creation
Jean Allary
Partner – France
Creation
Creation
Romain Pergeaux
Partner – France
Creation
Consulting & Data
Pascal Coggia
Managing Partner – UK
Consulting & Data
Consulting & Data
Bobby Gray
Director – UK
Consulting & Data
Activation
Tristan Sanders
Director – UK
Activation
Consulting & Data
Hannes Weissensteiner
Managing Partner – Germany
Consulting & Data
Consulting & Data
Joachim Sontag
Director – Germany
Consulting & Data
Activation
Stephanie Fischer
Managing Director – Germany
Activation
Activation
Lennert de Rijk
Managing Director – Netherlands
Activation
Activation
Dirk Melief
Director – Netherlands
Activation
Consulting & Data
Arnold Struik
Managing Partner – Netherlands
Consulting & Data
Activation
Raul Alcazar
Managing Director – Spain
Activation
Activation
Pascal Duriez
Managing Director – APAC
Activation
Activation
Jo Chan Kue
Director – APAC
Activation
Activation
Serene Tan
Director – APAC
Activation
Consulting & Data
Edouard de Mézerac
Managing Partner – APAC
Consulting & Data
Consulting & Data
Xavier Mussard
Partner – APAC
Consulting & Data
Consulting & Data
Florian Muller
Director – APAC
Consulting & Data
Consulting & Data
Yvonne Feng
Director E-Com – APAC
Consulting & Data
Consulting & Data
Arthur du Passage
Director – APAC
Consulting & Data
Consulting & Data
Pengfei Zhang
Data Science Lead – APAC
Consulting & Data
Consulting & Data
Elyse Lee
Manager – APAC
Consulting & Data
Consulting & Data
Kevin Cheung
Director – APAC
Consulting & Data
Consulting & Data
Yidan Weung
Senior – APAC
Consulting & Data
Consulting & Data
Mandy Wang
Senior – APAC
Consulting & Data
Activation
Mike Zhu
Managing Director – China
Activation
Activation
Sammy Xu
Director – China
Activation
Activation
Pacino Shi
Director – China
Activation
Consulting & Data
Christelle Salame
Director – MENA
Consulting & Data
Consulting & Data
Rahul Arya
Partner – MENA
Consulting & Data
Consulting & Data
Oussama Ahmad
Partner – MENA
Consulting & Data
Consulting & Data
Margot de Rouvroy – Bletterie
Manager – MENA
Consulting & Data
Activation
Naguib Toihiri
Director – MENA
Activation
Consulting & Data
André Fonseca
Managing Director – Brazil
Consulting & Data
Consulting & Data
Alexandra Mangeard
Director – Brazil
Consulting & Data

Three core values underpin our hybrid expertise.

Our multi-disciplinary teams of experts — ‘Pizza Teams’ as we call them — combine data consulting, data science and digital marketing into one comprehensive package.

 

This model breaks silos, supports innovation and produces stronger results.

 

Underpinning our skills are three core values. We believe in driving innovation, action and collaboration in everything we do.

INNOVATION

We have a passion for creating new things
  • We live for projects that can impact the future.
  • We believe innovation can come from anyone, not just engineers.
  • We reach for the stars, but make the journey one step at a time.

ACTION

We would rather do than say what to do
  • We have a problem-solving state of mind.
  • We act fast. We deliver fast.
  • We love scalability. It’s our mental playground.

COLLABORATION

We believe in bringing talented people together
  • We would rather win as a team than as individuals.
  • We learn new things from each other every day.
  • We always speak the truth. It’s the way we’re made.

Our Feature Teams are composed of multi-disciplinary data experts.

DATA CONSULTANTS

Our people are specialists in specific data solution fields and industry sectors.

They combine data skills with wider business knowledge and are true experts in data consulting.

They are not generalist consultants.

DATA ANALYSTS AND DATA SCIENTISTS

Our data analysts and scientists are passionate about data, embrace complexity and love solving problems.

They balance attention to details with speed of delivery and provide data expertise that ensures optimal management of client accounts.

SOFTWARE ENGINEERS

With more than 100 engineers, Artefact has the largest team of software engineers in Europe.

We recruit the best computer science and PhD graduates dedicated to data technology and analysis.

Our people deliver deep consumer and performance insights and develop smart AI algorithms that do everything from demand predication analysis to customer segmentation.

DIGITAL MARKETING EXPERTS

We have 300+ media experts with over 20 years of experience.

Our people are skilled at SEO, SEA/PPC, Social, Programmatic, Display, Affiliates, CRM.

We work with experienced creative directors, strategic planners and web designers.

And we have the latest Partner MarTech certifications, including Google, Facebook, Microsoft, Amazon and more.