Our attention spans are rapidly diminishing. In a little over a decade, the average human attention span dropped from 12 to eight seconds (Microsoft, 2015). Even goldfish have longer attention spans: they can concentrate for an average of nine seconds! And these are results from a seven-year-old study; the situation’s probably even worse today.
The digital media landscape is changing and requires a new approach. Read how a CDP can help you turn first-party data into relevant actions in this article.
A guide on how to use counterfactual forecasting to estimate the cost-effectiveness of past in-store promotions in retail.
Causality Models are the future of marketing. Register for our event to learn how to implemend such a model and to see how Artefact implemented these models for clients.
How to estimate the impact of channels between Sales and Marketing? The Media Mix Modeling is the solution, Statistics are the main resource.
The technological advancements and GDPR regulations are pushing companies to think of new ways to offer personalised marketing.
Emilie Gazeau explores the evolution of fueling innovation and positive change, in terms of the opportunities offered by data collaboration.
How tackle the resulting data loss with a 1st Party data mindset and the adoption of artificial intelligence and machine learning
Today’s rapidly-changing regulatory and technological climate makes DMPs obsolete as they were designed around third party data (cookies).
To make a difference today, Customer Data Platforms (CDPs) have become the preferred solution for advertisers and content providers.