AI-Enhanced luxury ?
In a luxury industry focused on creativity and made-to-measure products, AI can transform professions and preserve values. Interview with Édouard de Mézerac (H.06), CEO of Artefact.
Mitigating Challenges in Developing Analytics & Reporting for Big Corporate Companies
In today’s data-driven companies, analytics & reporting - through dashboards are expected to deliver fast, actionable insights that support critical business decisions. Yet, according to a 2022 Forrester study, 60% of analytics initiatives fail to meet expectations because often the data feeding those dashboards is unreliable, incomplete, or misaligned (Forrester, 2022).
The $909 Billion AI Revolution: Generative AI’s Transformative Impact in MENA
The artificial intelligence market is on an explosive growth trajectory – GlobalData forecasts it will reach $909 billion by 2030, up from about $100 billion in 2022, driven mainly by the rise of generative AI. This category of AI, exemplified by popular tools like ChatGPT, DeepSeek, Google Gemini, etc. has sparked widespread innovation by enabling businesses to generate original content and automate complex tasks. Companies in the MENA region are rapidly adopting generative AI, aiming to harness its potential for significant productivity gains, deeper personalization, and innovative customer experiences, while also confronting the critical need for responsible and ethical deployment.
Data & AI transformation in the healthcare industry : The bridge Interview of Justine Nerce, CEO of Artefact France
In this interview, Justine Nerce explains how AI is helping to meet the major challenges facing pharmaceutical companies, research laboratories and hospital institutions: Accelerating market access and controlling R&D costs, combating drug shortages, equal access to care. The healthcare sector is an industry in tension, and AI is now seen as a key transformation factor and innovation gas pedal. In this exchange with Caroline Goulard, journalist and CEO of two data companies Dataveyes and Modality, Justine shares some use cases.
From Efficiency to Impact: Escaping the AI Slack Trap
Generative AI has compressed delivery times: what took eight hours now takes three. But where do the remaining five hours go?
The SaaS Panic – When Agents Begin to Bypass the Interface
Something subtle but seismic is happening in enterprise software. For years, SaaS thrived on UX—well-crafted interfaces designed to guide humans through increasingly complex workflows.
From Slideware to Shipping: The Rise of the Agentic Process Owner (APO)
For decades, consulting thrived by delivering polished slide decks filled with frameworks and benchmarks.
When Conversations Become Channels
Brands have long envied the troves of first‑party data sitting inside retailer systems. The average shopper enrols in roughly 13 loyalty programmes but stays active in barely half of them, so the “relationship” often stops at the cash register.
How do you manage the emergence of AI agents in your marketing and communication organization, as well as in your business processes?
Artificial intelligence is rapidly reshaping the business landscape, moving beyond mere promise to become a transformative reality. However, its effective integration within organizations still presents significant challenges. Hanan Ouazan, Managing Partner and Global Lead AI Acceleration at Artefact, recently shed light on how businesses can navigate the emerging wave of AI agents across their marketing, communication, and operational processes. His insights underscored the critical imperatives for successful adoption, highlighting that while many companies are experimenting with AI, very few have achieved true, holistic AI transformation.
