EN Archives - Artefact

Agentic AI: A User Guide to Process-Driven Transformation

Is Agentic AI simply an extension of the generative AI projects undertaken until now? The answer is no. The focus is no longer on local optimization through a single use case, but on the complete reinvention of core business processes to extract tangible and measurable value. An agent is not a rebranded assistant. An assistant answers or generates content. An agent, however, aims for a specific business objective, makes decisions, interacts with systems, and executes actions. It maintains a state, manages exceptions, and escalates when it reaches its limits. This difference is not cosmetic: an agent is not designed to "answer," but to act within a process.

Synthesis of the AI for Health Insights – Adopt AI 2025

The Adopt AI International Summit 2025 took place on November 25th – 26th at the iconic Grand Palais in Paris. We were immensely honored to welcome President Emmanuel Macron, along with our 600 speakers and 250 exhibitors. The event drew 20,000 attendees to its 7 ecosystem stages, including AI for Health.

Synthesis of the AI for Industry Insights – Adopt AI 2025

We are proud to share with you the replays of the AI for Industry' Speakers who took the stage at Adopt AI and delivered outstanding value to the summit. Their vision, strategic perspectives, and real-world experience have been invaluable in inspiring organizations to shape and accelerate their AI roadmaps.

Synthesis of the AI for Travel Insights – Adopt AI 2025

We are proud to share with you the replays of the AI for Travel' Speakers who took the stage at Adopt AI and delivered outstanding value to the summit. Their vision, strategic perspectives, and real-world experience have been invaluable in inspiring organizations to shape and accelerate their AI roadmaps.

Synthesis of the AI for Retail & Consumers Insights – Adopt AI 2025

We are proud to share with you the replays of the AI for Retail & Consumers' Speakers who took the stage at Adopt AI and delivered outstanding value to the summit. Their vision, strategic perspectives, and real-world experience have been invaluable in inspiring organizations to shape and accelerate their AI roadmaps.

Synthesis of the AI for Finance Insights – Adopt AI 2025

We are proud to share with you the replays of the AI for Finance’ Speakers who took the stage at Adopt AI and delivered outstanding value to the summit. Their vision, strategic perspectives, and real-world experience have been invaluable in inspiring organizations to shape and accelerate their AI roadmaps.

From CDP to Intelligent Growth – How Data and AI Are Powering the Next Wave of Marketing Transformation

In an era where every customer interaction produces a data point, marketing transformation is no longer just about technology adoption, it is about intelligence. The next evolution of digital marketing isn’t defined by isolated tools, but by how seamlessly data and AI converge to create meaningful, measurable growth.

Artefact White Paper “The Agentic AI Advantage in Healthcare: Accelerating Pharma’s HCP-Centric Marketing from Insight to Outcome”

Artefact’s new ebook, The Agentic AI Advantage in Healthcare: Accelerating Pharma’s HCP-Centric Marketing from Insight to Outcome, demonstrates that agentic AI represents a major step forward in solving these challenges. While traditional generative AI focuses on creating content, agentic AI can take action. It receives goals and constraints, reasons strategically, and executes tasks autonomously within the guardrails of compliance and approved data sources. Agentic AI elevates AI from a productivity tool to a business performance engine.

Artefact White Paper “ESG in action: Turning sustainability data into business intelligence”

Over the past decade, sustainability shifted from the periphery of corporate reputation to the core of business performance. Artefact’s new ebook, ESG in Action, How to convert Environmental, Social, and Governance (ESG) data into business intelligence, documents this transition through semi-structured interviews with C-suite leaders from global companies such as Accor, Legrand, Tarkett, Ardian, Heineken, Siplec and Schenker, as well as insights from the OECD and Artefact’s sustainability and data experts.