Google’s Consent Mode update: What does it mean for your business?
Discover what Google's changes in Consent Mode mean for your business and gain practicle advise from our experts.
Why you need LLMOps
This article introduces LLMOps, a specialised branch merging DevOps and MLOps for managing the challenges posed by Large Language Models (LLMs)...
Unleashing the Power of LangChain Expression Language (LCEL): from proof of concept to production
LangChain has become one of the most used Python library to interact with LLMs in less than a year, but LangChain was mostly a library for POCs as it lacked the ability to create complex and scalable applications.
How does generative AI create more personalized marketing?
Generative AI personalizes and optimizes marketing strategies, signifying a decisive turning point in customer engagement and campaign performance. Here's a look back at what Hanan Ouazan, Partner Data Science & Lead Generative AI at Artefact, had to say at Hubforum 2023.
How the strong demand for vacation travel, also makes the metasearch engines boom again. An overview for the travel industry.
Despite the significant, major price comparison websites and online travel agencies (OTAs) have survived these difficult times.
Is the dependence on voucher publishers in affiliate marketing a self-made problem?
Among advertisers, there are always skeptics about affiliate marketing. One of the concerns of advertisers is a predominance of the participation of voucher publishers in the affiliate programme, so that the largest share of the performance within this channel could ultimately and significantly be reduced to these partners. Often, these partners are also seen as mere grabbers, which would not favor incremental sales.
Uncovering the threats and opportunities from the constant industry evolution for my affiliate program
The setup of an affiliate program can shortly not become the best practice anymore. Networks, advertisers and even publishers need to keep an eye on changes in technical realities such as upcoming cookie restrictions in browsers and privacy policies, while simultaneously staying open to new affiliate business models in order to grow their program.
Where to care: deploying data science to find optimal care home locations
Advanced data science solutions - combined with experienced land agents - increase the likelihood of acquiring high occupancy care home sites.
How Generative AI reinvents data sharing for more personalized, secure marketing
Combining data exchange with generative AI enables banks to manage data more efficiently. This synergy promotes more personalized banking experiences while meeting the trust, legality and data accuracy requirements expected by their clients and stakeholders. Because the marketing sector faces the same challenges, Artefact has built a use case for improving persona creation, utilizing IBM’s Watsonx.ai platform powered by generative AI.
How we handled profile ID reconciliation using Treasure Data Unification and SQL
In this article we explain the challenges of ID reconciliation and demonstrate our approach to create a unified profile ID in Customer Data Platform, specifically Treasure Data. Data was gathered from an offline Data Warehouse and online web site tracking.
