EN Archives - Page 14 of 56

The state of luxury today: the transformative power of data and AI

Edouard de Mézerac is Artefact’s Managing Partner, Global Lead of Luxury & Beauty and Global Lead of Industry Practices. He has spent much of his career in Asia, from Shanghai to Singapore, developing deep expertise in the region’s AI-driven luxury ecosystems. Significantly different from Western systems, China’s AI is defined by an abundance of data from its large population, and one-stop social media platforms like WeChat that differ from more decentralized Western models. Edouard and the Artefact teams have collaborated with many major luxury groups across China, the US, and Europe, giving a holistic view of the luxury industry.

Vincent Luciani, CEO and co-founder of Artefact, presented the main insights of The Future of Work with AI survey

Vincent shared positive outcomes on the benefits of generative AI boosting employee productivity and enhancing collaboration, with 92% of users reporting satisfaction.

Artefact and the Research Institute Odoxa unveil a groundbreaking study on the Future of Work with Artificial Intelligence

Artefact, a European leader in data and AI, and Odoxa, an independent research institute, have published a pioneering study on the impact of artificial intelligence on the world of work.

A Complete Guide to Customer Data Platforms

In today's data-driven world, managing data about customers can be overwhelming. This is where Customer Data Platforms (CDPs) come in. A CDP helps organizations unify, analyze, and activate customer data to create more personalized experiences and drive better business decisions. In this complete guide, we’ll explore what a CDP is, how it works, and why it’s essential for modern marketing and customer engagement strategies.

MMM Requirements and when to look for other options?

Bayesian MMM can transform your company's marketing results, but not all organizations are ready. Understand the criteria for deciding.

Apache Paimon: A Real-Time Data Lake Framework and Its Applications | The Engine Driving Data and AI Transformation

In the era of digital transformation, enterprises continuously accumulate massive data sets with growing scale and complexity.

The 10 Habits of Highly Successful Data & AI Leaders in Government Entities

It’s no secret that leading a data and intelligence office in a government entity is a difficult job. This role faces numerous pressures, both internally (mainly around data availability, quality, and tech readiness) and externally (mainly compliance). While the data office is not the “owner” of the data, it usually acts as the “custodian” and is expected to facilitate information flow and value creation in the organization. In fact, ministers and leaders of government organizations ultimately measure the success of their data/ intelligence offices by the extent to which the right intelligence is available to the right decision-makers and stakeholders at the right time.

Why DE&I Policies Are More Essential Than Ever

Diversity, Equity, and Inclusion (DE&I) are not just buzzwords or isolated initiatives — they represent fundamental pillars for any organization striving to innovate, thrive, and connect genuinely with the world around it. In times of uncertainty and societal transformation, reaffirming a commitment to DE&I is a testament to courage, vision, and responsible leadership.

How AI Use Cases are shaping the Future of Marketing: Insights from Artefact’s keynote at CDP World 2024

CDP World was particularly exciting this year mainly because a huge theme of the event was around maximizing the potential of AI and GenAI in the CDP.