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The future of marketing in the era of AI Agents: Reimagining organization and processes

Artificial intelligence is no longer just a promise but a reality redefining the contours of business. However, its effective integration within organizations still presents major challenges. During an illuminating discussion with François Bracq, Head of Innovation Partners at Google, Justine Nerce, CEO of Artefact France, shared her insights on how to approach the emergence of AI agents in our marketing, communication, and operational processes. Her intervention highlighted the imperatives for successful adoption.

Scaling creative asset production with Generative AI for optimized media performance

The digital marketing landscape is constantly evolving, driven by technological innovations that continually redefine brand engagement strategies. At the heart of this revolution is Generative Artificial Intelligence (Generative AI), a transformative force promising to reshape how creative assets are conceived, produced, and deployed for media optimization.

How Artificial Intelligence Is Already Transforming S&OP — and the Potential That Still Exists

The Sales and Operations Planning (S&OP) process aims to align sales, operations, and finance departments around an integrated and feasible plan. More than a monthly agenda, S&OP is a continuous cycle that seeks to anticipate the future and prepare the organization to meet it efficiently. Today, Artificial Intelligence (AI) is already a reality in parts of this process — especially in demand planning. But its potential goes further: as we evolve in analytical maturity and in the integration between teams and data, AI can become a central gear for faster, more accurate decisions aligned with business reality.

The Importance of LGBT Pride Month

LGBT Pride Month is a celebration of the diversity, resilience and resistance of the LGBT community. It is a time to remember the struggles of the past, celebrate the achievements of the present and plan for a future where everyone can live free from discrimination. It is also an opportunity to educate society about the issues that still need to be addressed and to promote a more inclusive and equitable world.

Is META trying to make agencies redundant?

Meta's recent announcement to fully automate ad creation using AI by the end of 2025 marks a significant shift in digital advertising. While this move promises efficiency and scalability, it also raises concerns about the alignment of AI-driven campaigns with actual business objectives.

SEO for LLMs: How to rank in Large Language Models

In this article, we explore strategies to optimize your website and brand for LLM visibility and improve your chances of being mentioned in AI-generated answers

Turning distributor data into a growth engine

In industries such as fast-moving consumer goods (FMCG) and fashion retail—where businesses heavily rely on distributor networks—data is evolving from a support function into a core asset of competitive advantage. However, due to the fragmented nature of distributor operations and diverse data sources, distributor data often suffers from fragmentation, low quality, and poor integration. Only by building a unified and effective data governance framework can companies truly connect upstream and downstream operations, unlock the value of data, and drive AI transformation and decision-making efficiency.

AI, music & creativity: A conversation with Artefact’s Julien Ho-Tong, Managing Partner, and Nicolas Lang, Senior Consultant.

The music industry is entering a new phase of transformation thanks to AI and generative AI. In this conversation for The Bridge, Julien Ho-Tong, Managing Partner at Artefact, and Nicolas Lang, Senior Consultant - GenAI Product Specialist at Artefact, explore the ways AI technology and tools are impacting music production, songwriting, and even gaming.

Introducing Google’s New Query Metrics: Unlocking Deeper Search and Ad Insights

As the future of advertising rapidly evolves, so too does the way we understand and reach consumers. Google is ushering in a new era of search metrics that deliver more granular, actionable insights for marketers. Two new metrics, User Searches and Ad Opportunities are at the forefront of this transformation, powered by advancements in AI and multimodal search capabilities.