At Artefact, we've always believed that artificial intelligence isn't just about algorithms and data—it's about amplifying human creativity. This conviction is embedded in our DNA (Art and Fact) and through all Artefactors. We don't just consult on AI; we live and breathe the creative possibilities it unlocks.
In the evolving landscape of enterprise AI, the rise of agentic systems marks a pivotal shift. AI agents are autonomous applications powered by large language models (LLMs) capable of reasoning, memory, and action. They are no longer passive responders to user input; they are active decision-makers influencing business processes in real time. But with autonomy comes risk, and with risk comes the need for structured supervision. In this new paradigm, supervision of tech systems is no longer optional, it is foundational.
SEO isn't going away anytime soon. Google continues investing heavily in classic SEO via AI Overview, their hybrid search format mixing generative AI results, web source citations, and sponsored links to preserve their massive SEO/SEA revenue stream.
As Thomas Filaire highlighted at VivaTech 2025, AI is speeding up crucial medical processes, enhancing personalized patient care, and streamlining complex operations, ultimately leading to more efficient and effective healthcare systems. It's a transformative leap towards delivering demonstrably better health outcomes for everyone
Sidney Zeder is Director of Data & AI Consulting at Artefact. She works in the practice dedicated to the travel, tourism and transport sector in Europe, supporting major industry players across the entire data value chain, from strategy to operational activation.
In our previous articles, we challenged conventional ROI models for AI and introduced a multi-layered, context-driven framework for measuring AI’s unique value.
In our first article, we established why traditional ROI models fail to capture AI’s unique value dynamics—non-linear returns, delayed benefits, and contextual dependencies.
In today’s rapidly evolving technological landscape, IT has evolved from a traditional operational backbone to a strategic business partner. This shift is fueled by accelerating digitalization and automation, including the rise of AI use cases that deliver value well beyond the IT function.
In a luxury industry focused on creativity and made-to-measure products, AI can transform professions and preserve values. Interview with Édouard de Mézerac (H.06), CEO of Artefact.
