Artefact Benelux achieves 4.5 stars for best Digital Marketing Agency in Emerce100
Artefact Benelux is listed in the top-2 of the Best Digital Marketing Agencies in Emerce 100's list of 2024.
How can we reinvent the acculturation of data governance projects?
Data governance has become a critical issue for organizations seeking to unlock the full potential of their data. Artefact brought together industry leaders to explore data democratization and the transformation strategies they are using in their organizations. The discussion focused on gamification, event management, and ways to reinvent acculturation through hackathons, bootcamps, and e-learning.
Navigating the data governance landscape: Decoding AI governance
As interest in and integration of AI solutions surges, there is a pressing need for businesses to embark on initiatives that ensure the proper governance of AI design and use. Inadequate governance of AI puts organizations at risk of non-compliance with regulatory requirements, compromising their decision-making process, and failing to meet customer expectations.
Navigating the Future of AI for SEO
The Friends of Search 2024 program was filled with useful and insightful AI-based learnings. Check out our key takeaways for SEO.
A(I) day at Friends of Search 2024
The 11th edition of Friends of Search (FOS) proved to be a stimulating forum for exploring the burgeoning role of AI within the field of Search Marketing. This article offers our analysis of the key takeaways and insights gathered from the event.
From CDP to GPT: Building Your Future Consumer Engagement Strategy Now
The Artefact Singapore data & AI consulting team, with our Tech Partner, Treasure Data, a leading solutions provider of Customer Data Platform (CDP), took part in the Digital Marketing World Forum (DMWF) - Asia. They shed light on the transformative power of AI and Gen AI in marketing practices, and illustrated some concrete CDP use cases for ultra-personalized consumer targeting to maximise ROI of marketing campaign investments.
10 AI tools which will evolve UK property businesses in 2024
AI has already dramatically changed how we work, live and interact with others. It will also have a considerable impact on the UK’s property sector. Most of the AI applications in use today are focused on how end customers interact with properties, do searches, visualise floorplans or simply to get more information on a neighbourhood.
Social housing trends in 2024: leveraging data to improve resident journeys
As advanced data use cases and AI applications increasingly influence how corporations make decisions, we look at what trends are likely to impact the UK social housing sector in 2024.
Retail Media, GenAI Persona Generator – E-Commerce Berlin Expo 2024 in a nutshell
It was a blast! First place in the category “Innovation”with our GenAI Persona Generator, talked on stage about Retail Media and how Data Partnerships help scale the business
Unlocking growth and efficiency: Leveraging Customer Data Platforms in financial organizations
Customer Data Platforms (CDPs) are one of the key technological enablers for staying competitive in a rapidly evolving industry landscape. CDPs aggregate, segment, and leverage data from multiple sources to create a 360-degree view of the customer. As a result, organizations can deliver targeted marketing strategies and seamless, loyalty-building user experiences.
