At TotalEnergies, Frédéric leads various digital initiatives, focusing on enhancing operational efficiencies and supporting the company's transition to sustainable energy solutions. His strategic vision and innovative approach have been instrumental in driving technological advancements and fostering impactful digital strategies within the organization.
Matthieu Grymonprez is an alumnus of the prestigious Ecole Polytechnique, currently CDO & CIO of Adeo. With a strong background in engineering and technology, he led significant projects in software development, cybersecurity, and IT infrastructure. His strategic vision and innovative solutions have enhanced the technological capabilities and operational efficiencies of his organizations, driving impactful advancements and digital strategies at Adeo.
Pierric Duthoit’s career includes significant roles at major tech companies; he was previously the Country Business Director for Meta (formerly Facebook) in France and also held executive positions at Google. He is the Chief Digital Officer at Coty, a leading global beauty company known for pioneering innovations in the fragrance industry, such as marketing novelties and influential scents.
At Artefact, we have been helping travel advertising navigate this crucial period for more than 10 years. Summer 2024 is finally around the corner, and we’ve uncovered some of the important points to consider if you want to succeed in the very competitive environment of digital media.
With over two decades of experience in IT and the internet industry, currently, he oversees the development of Microsoft's Azure solutions, including infrastructure, AI services, mixed reality, IoT, and developer engagement. He has also authored two books on digital transformation.
Qonto uses Dust to automate certain tasks, increasing productivity by 20%. For example, AI checks incorporation documents to identify prohibited activities, reducing processing time from 15 to 12 minutes. The development and implementation of these solutions take approximately two weeks, with an immediate return on investment.
Stephan Hadinger discussed AWS’s extensive experience with AI, the specific challenges posed by generative AI, and the measures AWS has implemented to ensure security and ethical use of AI.
To achieve full-funnel marketing success, a company must balance both paid and organic media strategies. Each approach has its own strengths and supports the other: paid social media expands reach to new audiences, while organic social nurtures a loyal following for free. Without an online presence to back up paid ads, brand trust can diminish. Integrating paid ads that align with organic content creates a cohesive consumer experience. Inconsistent messaging across channels can harm the overall marketing strategy and reduce consumer favorability.
Jacques Attali is a French economist, writer, and senior civil servant. He served as a special advisor to French President François Mitterrand from 1981 to 1991. Attali founded and led the European Bank for Reconstruction and Development (EBRD) and has authored numerous books on diverse subjects, including economics, history, and sociology. He is also the founder of Positive Planet, an organization focused on promoting sustainable development worldwide. Attali is renowned for his influential thoughts on globalization, technology, and future societal trends.
