Encoding categorical features in forecasting: are we all doing it wrong?
We propose a novel method for encoding categorical features specifically tailored for forecasting applications.
Succesful implementations of first-party data solutions in paid search (SEA): how to overcome obstacles
Overcome the obstacles of first-party data solutions with our article and checklist.
Big Data Platform: A Foundation for Data Solutions | Guidelines for a Future-proof and Purpose-built Platform
Big data platform have become an essential foundation for organizations to efficiently deploy data solutions.
Generative AI: To stay competitive, companies must combine data science and consciousness
Tribunes GenAI - VVT Hubforum Report | In just two months, ChatGPT has become the world's most downloaded product.
Generative AI: a consumer revolution with high-value business use cases for companies
Tribune Artefact - IMA white paper on generative AI | Since late 2022, the field of generative Artificial Intelligence has been booming.
Make the most out Google Marketing Platform (GMP) with the right partner
Learn how to maximise the potential of your digital marketing campaigns with Google Marketing Platform (GMP) with Artefact. Discover the basics of GMP and how to get the most out of it for your business.
Artefact accelerates the data and AI transformation of organizations.
Artefact is a French data and AI services company whose mission is to improve business productivity and profitability.
Measuring true marketing ROI while navigating the cookieless world
Experts and thought leaders on both artificial intelligence, digital marketing and data science shared their thoughts on the new dawn of AI.
Why you need a cross-department first-party data strategy before you use customer match solutions
First-party data has become a crucial asset for businesses seeking to understand and engage with their customers effectively.
