CDP is the Key: Unlocking the Value of Customer Data in Banking and Insurance
In today's data-driven world, customer data has become a strategic asset for businesses across various industries. Retail banks and...
Unlock revenue growth with data-driven digital marketing maturity?
Artefact's approach included developing a comprehensive maturity assessment, identifying opportunities for advanced use cases, and...
MENA data experts: 3 mindset shifts to help your brand build a stronger personalisation foundation
About one-third of chief marketing officers in the Middle East and North Africa (MENA) say they’re investing in personalisation this year.
Encoding categorical features in forecasting: are we all doing it wrong?
We propose a novel method for encoding categorical features specifically tailored for forecasting applications.
Succesful implementations of first-party data solutions in paid search (SEA): how to overcome obstacles
Overcome the obstacles of first-party data solutions with our article and checklist.
Big Data Platform: A Foundation for Data Solutions | Guidelines for a Future-proof and Purpose-built Platform
Big data platform have become an essential foundation for organizations to efficiently deploy data solutions.
Generative AI: To stay competitive, companies must combine data science and consciousness
Tribunes GenAI - VVT Hubforum Report | In just two months, ChatGPT has become the world's most downloaded product.
Generative AI: a consumer revolution with high-value business use cases for companies
Tribune Artefact - IMA white paper on generative AI | Since late 2022, the field of generative Artificial Intelligence has been booming.
Make the most out Google Marketing Platform (GMP) with the right partner
Learn how to maximise the potential of your digital marketing campaigns with Google Marketing Platform (GMP) with Artefact. Discover the basics of GMP and how to get the most out of it for your business.
