Migrating to GA4: How to successfully make the move
Migrating to GA4 can be a difficult task but is essential to do. Here are our best practices to succesfully make the move.
Migrating to GA4 can be a difficult task but is essential to do. Here are our best practices to succesfully make the move.
Florian Thiebaut, Partner and Data-Marketing Practice lead, spoke about MROI to the podcast "Les 5 minutes data" created by Intuiti.
CDPs have earned their stripes just several months after the end of third-party cookie collection in browsers - Florian Thiébaut
In this highly competitive market, the ability to win viewers’ attention and drive subscriber acquisition and retention are important...
Reasons why server-side tagging is key for data control and our point of view regarding the different solutions.
Until now, it has been difficult to develop new client acquisitions with Google Ads. Even if the goal is to get a good ROI or CPA...
Why should advertisers launch Google Performance Max campaigns? How can I make the most of Performance Max campaigns?
Netlinking is one of the most used and most effective SEO practices to have a better ranking on Google.
Justine Nerce and Killian Gaumont (Artefact) along with Amine Mokhtari (Google Cloud) conducted a Data Mesh Workshop.
