Migrating to GA4: How to successfully make the move
Migrating to GA4 can be a difficult task but is essential to do. Here are our best practices to succesfully make the move.
Podcast: MROI | A new data-driven approach to measuring on and offline campaigns
Florian Thiebaut, Partner and Data-Marketing Practice lead, spoke about MROI to the podcast "Les 5 minutes data" created by Intuiti.
Interview of Florian Thiébaut “CDPs, platforms used for data centralisation and audience segmentation, become the norm”
CDPs have earned their stripes just several months after the end of third-party cookie collection in browsers - Florian Thiébaut
Boost subscriber acquisition and retention with a consumer-first mindset
In this highly competitive market, the ability to win viewers’ attention and drive subscriber acquisition and retention are important...
Server-Side Tagging
Reasons why server-side tagging is key for data control and our point of view regarding the different solutions.
How Google Ads’ new NCA feature helps manage and measure the acquisition of new clients
Until now, it has been difficult to develop new client acquisitions with Google Ads. Even if the goal is to get a good ROI or CPA...
Our report on Google Performance Max, its advantages, and the opportunities offered by this type of campaign.
Why should advertisers launch Google Performance Max campaigns? How can I make the most of Performance Max campaigns?
In netlinking, what is a natural pace?
Netlinking is one of the most used and most effective SEO practices to have a better ranking on Google.
Data Mesh: Principles, promises and realities of a decentralized data management model
Justine Nerce and Killian Gaumont (Artefact) along with Amine Mokhtari (Google Cloud) conducted a Data Mesh Workshop.
