EN Archives - Page 4 of 56

The Execution Problem: Why Even Flawless Pricing Strategies Fail Between the C-Suite and the Shelf

Margin leakage often hides in complex pricing, promotions, and multi-channel strategies, where list prices rarely match the final pocket price. Promotions can cannibalize sales, and inconsistent channel discounts create arbitrage risks, silently eroding margins. Companies that define clear pricing architectures, analyze demand deeply, and govern execution with real-time monitoring turn pricing into a strategic lever. The result: higher profitability, smarter commercial decisions, and sustainable value capture.

Unlocking Commercial Efficiency: The Transformative Power of AI Agents

AI Agents are revolutionizing commercial operations by automating tasks, enhancing customer relationships, and providing actionable insights. From boosting salesforce efficiency to optimizing pricing strategies, these intelligent systems help businesses achieve measurable growth and competitive advantage.

Artefact publishes its research on AI applied to the identification of atypical customer profiles, developed and tested with a leading French Bank

Artefact, in partnership with Societe Generale and Sorbonne University, presents a new AI approach to identify atypical customer profiles. Tested on real banking data, this open-source algorithm improves scoring accuracy while ensuring interpretability and practical applicability.

Human consultancy is at the core of successful agentic AI implementation

AI is reshaping consulting, but not in the way most companies imagine. In a practical exploration of professional services, we reveal how treating AI agents as full-time teammates rather than mere tools, focusing on scaling rather than headcount reduction, and fostering an internal “open-source” culture transforms project delivery, client relationships, and product discovery—and what this means for the future of human-AI collaboration in consulting.

What Is the Impact of AI Overviews on SEA and SEO?

Google’s new AI Overviews are changing how users find information online. In a practical case from the Dutch sustainability sector, we explore how this shift is affecting SEO and SEA for a client active in boilers, hybrid systems, and heat pumps—and what it means for the future of digital marketing in the sector.

CDP Beyond POC Stage: Why Use Cases Alone Keep You Trapped

Customer Data Platforms (CDPs) promise a truly unified view of your customers, opening doors to hyper-personalization and driving significant ROI. Yet, if you're like many organizations, you might find your CDP initiatives getting stuck right after the initial Proof of Concept (POC) stage. While these early pilots brilliantly demonstrate value, the journey to a fully scaled, integrated CDP often stalls, leaving immense potential locked away.

Smarter Universities: Harnessing AI and Data for Transformation

This paper explores how data and AI can serve as powerful enablers of that transformation. It introduces a strategic framework centered on three key levers: 1.Enrollment & Recruitment, 2.Academic & Teaching Innovation, 3.and Student Success & Experience, supported by foundational enablers like Operational Efficiency and Data Governance.

AI-Driven Digital Twins: Unlocking Exponential Operational Gains

Initially, digital twins were used to study how rockets behaved under varying circumstances. Today, they are widely applied to improve operational performance and are becoming one of the flagship concepts of Industry 4.0, perhaps even a cornerstone for Industry 5.0.

From Retail Cost to Competitive Advantage: 9 Metrics That Drive Loyalty

Retailers are sitting on a gold mine of customer data, but too often, it’s treated like a cost rather than a strategic asset. Retailers who harness customer data insights outperform competitors by 85% in sales growth and 25% in gross margin.