24 March 2021 When a business comes to depend on the data silos that are hurting it, it’s time for brave leadership and a comprehensive strategy for data, writes Hannes Weissensteiner, Managing Director DACH at Artefact.
16 March 2021 The concept of data monetisation has been used everywhere and by everyone… But other than the GAFA, very few companies have successfully monetised their data and created a real income stream from it. Of course, data has been a key driver for the most recent business successes, but it seems that the big promises of data monetisation never really bore fruit for most. That’s because most companies didn’t yet explore second-party data partnerships, says Fabien Cros, Data Consulting Director at Artefact France.
26 February 2021 While audiences are becoming increasingly receptive to personalised advertising, many are still sceptical of its execution and implementation. So, how far are we from delivering truly personalised advertising at scale? Tristan Sanders, Head of Performance Marketing at Artefact, considers how advertisers can move forward.
23 February 2021 Where data was once used only to measure performance, revenue goals and conversion rates, today, companies with solid historical data can also use it as input for content creation. Daniel de Vos, Manager Data & Analytics at Artefact Netherlands explains how.
23 February 2021 Ecommerce is more than an opportunity for brands: it’s a necessity, say Thomas Faure, Senior Consulting Manager – E-Retail Lead and Guillaume BAROIN, e-Retail Consultant at Artefact. They explain how upskilling programmes can accelerate overall business growth.
17 February 2021 In this Q+A, Dév Rishi Sahani, Nissan’s Global Head of Customer Experience Data Analytics & Reporting, chats with Pascal Coggia, Artefact Partner and UK Managing Director, to explain how the Japanese car giant has accelerated its digital transformation over the last few years and is now using data and BI Hubs to drive operational efficiencies and sales around the world.
10 February 2021 Many articles have been written about Apple’s latest iOS 14 update, and the ad restrictions it introduces. Arnaud Marro, Head of Social Media at Artefact, and Cecile Megens, Sr. Paid Media Consultant, analyse the impact on marketing performance and explain how advertisers can respond.
8 February 2021 Collecting user data is easy. However, understanding how to maximise value and respond to real-time behaviour changes is far more challenging. Jenson Jacob, Data & Analytics Manager at Artefact MENA explains why linking Adjust and Google Cloud Platform can improve data-based marketing strategies.
5 February 2021 In this article, Data Scientist Maxime Lutel sums up his learnings from the M5 sales forecasting competition, which consisted in predicting future sales in several Walmart stores. He will walk you through our solution and discuss what machine learning model worked the best for this task.
