The SaaS Panic – When Agents Begin to Bypass the Interface
Something subtle but seismic is happening in enterprise software. For years, SaaS thrived on UX—well-crafted interfaces designed to guide humans through increasingly complex workflows.
From Slideware to Shipping: The Rise of the Agentic Process Owner (APO)
For decades, consulting thrived by delivering polished slide decks filled with frameworks and benchmarks.
When Conversations Become Channels
Brands have long envied the troves of first‑party data sitting inside retailer systems. The average shopper enrols in roughly 13 loyalty programmes but stays active in barely half of them, so the “relationship” often stops at the cash register.
How do you manage the emergence of AI agents in your marketing and communication organization, as well as in your business processes?
Artificial intelligence is rapidly reshaping the business landscape, moving beyond mere promise to become a transformative reality. However, its effective integration within organizations still presents significant challenges. Hanan Ouazan, Managing Partner and Global Lead AI Acceleration at Artefact, recently shed light on how businesses can navigate the emerging wave of AI agents across their marketing, communication, and operational processes. His insights underscored the critical imperatives for successful adoption, highlighting that while many companies are experimenting with AI, very few have achieved true, holistic AI transformation.
The future of marketing in the era of AI Agents: Reimagining organization and processes
Artificial intelligence is no longer just a promise but a reality redefining the contours of business. However, its effective integration within organizations still presents major challenges. During an illuminating discussion with François Bracq, Head of Innovation Partners at Google, Justine Nerce, CEO of Artefact France, shared her insights on how to approach the emergence of AI agents in our marketing, communication, and operational processes. Her intervention highlighted the imperatives for successful adoption.
Scaling creative asset production with Generative AI for optimized media performance
The digital marketing landscape is constantly evolving, driven by technological innovations that continually redefine brand engagement strategies. At the heart of this revolution is Generative Artificial Intelligence (Generative AI), a transformative force promising to reshape how creative assets are conceived, produced, and deployed for media optimization.
How Artificial Intelligence Is Already Transforming S&OP — and the Potential That Still Exists
The Sales and Operations Planning (S&OP) process aims to align sales, operations, and finance departments around an integrated and feasible plan. More than a monthly agenda, S&OP is a continuous cycle that seeks to anticipate the future and prepare the organization to meet it efficiently. Today, Artificial Intelligence (AI) is already a reality in parts of this process — especially in demand planning. But its potential goes further: as we evolve in analytical maturity and in the integration between teams and data, AI can become a central gear for faster, more accurate decisions aligned with business reality.
The Importance of LGBT Pride Month
LGBT Pride Month is a celebration of the diversity, resilience and resistance of the LGBT community. It is a time to remember the struggles of the past, celebrate the achievements of the present and plan for a future where everyone can live free from discrimination. It is also an opportunity to educate society about the issues that still need to be addressed and to promote a more inclusive and equitable world.
Is META trying to make agencies redundant?
Meta's recent announcement to fully automate ad creation using AI by the end of 2025 marks a significant shift in digital advertising. While this move promises efficiency and scalability, it also raises concerns about the alignment of AI-driven campaigns with actual business objectives.
