Clients

Learn how our clients are gaining value from data and AI.

  • <span class="highlight"> CONFORAMA </span> AI-enabled personalization boosts Conforama CRM campaign revenues

    CONFORAMA AI-enabled personalization boosts Conforama CRM campaign revenues

    Conforama successfully transitions to a more streamlined and efficient cross-channel strategy by integrating an AI solution for ..

  • <span class="highlight">DEEZER</span> uses Lifetime Value as a media campaign management KPI with GA4

    DEEZER uses Lifetime Value as a media campaign management KPI with GA4

    Deezer integrates the notion of Lifetime Value into its acquisition campaign management with Google Analytics 4 (GA4)

  • <span class="highlight">ACCOR</span> opens the doors of its loyalty program to Snapchatters

    ACCOR opens the doors of its loyalty program to Snapchatters

    When Accor redesigned “ALL,” its loyalty program, the Group had two objectives in mind: recruit as many new members as possible and...

  • <span class="highlight">RECKITT</span> Optimising media spend and increasing sales at Reckitt with the Artefact Audience Engine

    RECKITT Optimising media spend and increasing sales at Reckitt with the Artefact Audience Engine

    Optimising media spend and increasing sales at Reckitt with the Artefact Audience Engine. Speakers: Stanley Wang, Manuela Mesa, Derek Li.

  • <span class="highlight">ARDIAN</span> A three-day hackathon to enhance a leading investment firm’s value proposition

    ARDIAN A three-day hackathon to enhance a leading investment firm’s value proposition

    Aware that the integration of artificial intelligence is an essential lever for optimizing process efficiency and fostering technological development, Ardian collaborated with Artefact Open Innovation and Microsoft to organize its third AI hackathon, Ardian Startup Studio III.

  • <span class="highlight">ba&sh</span> Navigating eCommerce Transformation

    ba&sh Navigating eCommerce Transformation

    ba&sh, a French women’s clothing brand, experienced a pivotal moment following an unprecedented surge in growth during the COVID-19 pandemic. This growth raised 4 key questions...

  • <span class="highlight">CODEPHENIX</span> Generative AI to help prisoners re-enter the workforce

    CODEPHENIX Generative AI to help prisoners re-enter the workforce

    Brieuc Le Bars, director of the CodePhenix Association, and Vincent Luciani presented their innovative solution.

  • <span class="highlight">NISSAN</span> Visualising customer data in real time with a BI dashboard

    NISSAN Visualising customer data in real time with a BI dashboard

    Nissan client case | Visualising Nissan's customer data in real time through a BI dashboard

  • <span class="highlight"> VAN DE VELDE </span> How to improve sales as a premium brand amidst the sale madness

    VAN DE VELDE How to improve sales as a premium brand amidst the sale madness

    Learn how Van de Velde exceeded our expectations with an increase in conversions of their brand Marie Jo during the Summer Sale with >65%.