Clients
Learn how our clients are gaining value from data and AI.
ACCOR Optimizing Marketing Investments with MMM
Accor is a world-leading hospitality group offering unique and meaningful experiences across more than 5,600 hotels and 45+ brands in over 110 countries. With an unparalleled brand portfolio ranging from luxury to economy, Accor has been delivering hospitality expertise for over 50 years. To refine its marketing strategy and boost topline growth, Accor partnered with Artefact to implement a Marketing Measurement framework relying on Incrementality tests and Marketing Mix Modeling (MMM) enabled by Google models.
ARDIAN Identifying AI use cases and adoption strategies to drive business value and efficiency
Ardian is a world-leading private investment house, managing or advising $177bn of assets on behalf of more than 1,680 clients globally. Specializing in Private Equity, Real Assets and Credit, Ardian offers clients of all types, from individual investors to private banks and wealth managers, a wide range of investment opportunities to meet their specific needs.
DOLCE&GABBANA Capturing emerging beauty trends with data & AI
For Dolce&Gabbana Beauty, intellectual property is sacred. When their legal department was first approached about AI, there was some skepticism. But after working with Artefact's data and artificial intelligence experts, D&G was able to turn what they initially viewed as untrustworthy into a significant competitive advantage over other players in the luxury goods industry.
OVHCLOUD How Artefact successfully supported OVHcloud’s first multichannel branding campaign
Artefact’s digital marketing team leveraged its cross-channel media expertise and data-driven approach to help OVHcloud, a global player and European leader in cloud computing, stand out in a highly competitive and dynamic market. Together with OVHcloud’s marketing team, Artefact designed and launched the brand’s first multichannel branding campaign in the UK: “The world needs different.”
VALEO How a three-day hackathon sparked new GenAI use cases for Valeo, an automotive industry leader
Valeo is an automotive supplier and partner to automakers and new mobility players worldwide. Valeo seeks to make mobility cleaner, safer, and smarter. Artefact Open Innovation, with the support of Google Cloud, launched the first Generative AI hackathon dedicated to Valeo to generate potentially viable new automotive applications, capitalize on participating teams' innovations, and create a "One Valeo" spirit.
SAVENCIA GOURMET Deployment of a Data Governance strategy as an AI transformation accelerator
Artefact’s data strategy and governance experts worked with Savencia Gourmet to help them design and deploy a data governance strategy to serve as an artificial intelligence transformation accelerator for the company. Savencia Gourmet-FSP relied on Artefact for its outside perspective and AI methodology.
ARTE TV Supporting Arte in accelerating their GenAI journey with a Masterclass and a Prompt Challenge
When ARTE TV wanted to accelerate their digital transformation, they called on Artefact’s expertise to help deploy their generative AI strategy. The company's Executive Committee, followed by its 500 employees, attended an interactive Masterclass on generative AI, then experimented with the Prompt Challenge format, during which they learned how to manipulate generative AI tools on use cases specific to their business functions. Each was followed by an intensive ideation period.
CARREFOUR GROUP How to reduce food waste in the Bakery-Pastry department?
Carrefour Group uses AI and data to improve customer satisfaction by fighting food waste in the bakery-pastry department of its supermarkets.
ORANGE France AI solution of visual recognition at the service of Orange France technical intervention quality
Orange, a leading telecommunications company in France and Europe, undertook an Artificial Intelligence-based transformation in 2020.
