Transformation & Data/AI Strategy
Insights
Company
Careers
PIERRE FABRE GROUP Accelerating online growth with a global e-Retail upskilling programme
Thomas Faure (Artefact) and Nicolas Mouton (Pierre Fabre Group) discuss the strategic challenges of online sales today.
PIERRE & VACANCES CENTER PARCS Using Google CRMint platform to target ultra-specific audience segments and predict their propensity to buy
How Google’s CRMint could help Pierre & Vacances Center Parcs in boosting audience scoring, purchase prediction, and ROI.
ENGIE Creating an AI factory to accelerate digital services
Ecommerce is more than an opportunity for brands: it’s a necessity, say Thomas Faure, Senior Consulting Manager – E-Retail Lead and Guillaume BAROIN,
AVENE Video ads help Avène nurture awareness with 51% VTR
Artefact recommended complementing the activation strategy with an awareness & interest campaign on Pinterest. Avène Video ads help
CRUCIAL How content amends to featured snippets resulted in triple-digit growth
Since 2016, Artefact has been working with Micron's brand of Consumer Memory and Storage, Crucial by Micron, to continually optimise their search engine performance.
The Carnot CALYM Institute Fighting against lymphoma with Artificial Intelligence
Artefact, Microsoft and the Carnot CALYM Institute combined their expertise to build a Lymphoma Data Hub enabling researchers to leverage AI.
DEEZER leverages Performance Max automated solution to drive +28% subscriptions
With their agency Artefact, Deezer leverages Performance Max by following a 3-step process with a priority on top Web path markets:
PETIT BATEAU Acquiring qualified traffic in children’s fashion
Acquiring qualified traffic in children’s fashion: How Teads and Artefact are boosting the sales of Petit Bateau ?
MAIF Using Topic Modelling to reduce contact centre bottlenecks.
