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WHO WE ARE

Artefact transforms data Into value and business impact.

Everything we do focuses on capturing value from data.

Artefact is a global service company that sits at the intersection of marketing, consulting and data science.

Our 800-people strong organisation breaks business and IT silos to transform organisations into consumer-centric leaders thanks to digital, data and AI.

Every company talks about data. At Artefact, we don’t talk, we act.

Artefact offers customers a broad range of services – from strategy to operation – to capture the competitive edge of data transformation. We specialise in:

  • Data consulting: We spot data opportunities and translate your business needs into data-driven solutions, which maximise your operations efficiency;
  • Data marketing: We leverage Data, Technology and AI to increase sales and optimise marketing spends;
  • Digital activation: We are the most data-driven digital marketing agency (SEO, SEA, Paid Social, Display / Programmatic, Affiliate Marketing, …).

We partner with 300+ clients around the globe

Our management team believes that data is a catalyst for good – for both people and business

Our Co-founders and Co-CEOs

Guillaume de Roquemaurel and Vincent Luciani studied together at France’s Ecole Polytechnique, one of the most prestigious scientific and engineering schools in the world.

They saw the future written in data: Guillaume, an ex-Googler who saw the potential for data in digital marketing; and Vincent, a former McKinsey manager with a gift for solving major organisational problems.

They merged these talents to create Artefact: data-driven, customer-centric, business-oriented, unique.

United around our founders’ vision, Artefact Partners and Directors are passionate by technology and how it can improve our clients’ successes.

Marketing & Communications
Sophie HUSS
Group Chief Marketing Officer
Marketing & Communications
Finance
Hayette Soltani
Group Deputy CFO
Finance
Finance
Nicolas Benard
Head Of Finance And Administration France
Finance
Consulting & Data
Fabrice Henry
Partner – France
Consulting & Data
Consulting & Data
Jérôme Petit
Partner – France
Consulting & Data
Consulting & Data
Alexandre Thion de la Chaume
Partner – France
Consulting & Data
Consulting & Data
Cyril Fekete
Partner – France
Consulting & Data
Consulting & Data
Justine Nerce
Partner – France
Consulting & Data
Consulting & Data
Florian Thiebaut
Partner – France
Consulting & Data
Consulting & Data
Fabien Cros
Data Consulting Director – France
Consulting & Data
Consulting & Data
Rym Maouassa
Data Consulting Director – France
Consulting & Data
Consulting & Data
Maxime Le Gouvello
Data Consulting Director – France
Consulting & Data
Consulting & Data
Matthieu Myszak
Data Consulting Director – France
Consulting & Data
Consulting & Data
Sebastien Wallet
Data Consulting Director – France
Consulting & Data
Consulting & Data
Hanania Houazan
Data Consulting Director – France
Consulting & Data
Activation
Thomas Quélin
Media Consulting Director – France
Activation
Activation
Thomas Faure
eRetail Lead – France
Activation
Activation
Guillaume Balloy
Managing Director – France
Activation
Activation
Natacha Kocupyr
Media Consulting Director – France
Activation
Creation
François Brogi
Partner – France
Creation
Creation
Jean Allary
Partner – France
Creation
Creation
Romain Pergeaux
Partner – France
Creation
Consulting & Data
Pascal Coggia
Managing Partner – UK
Consulting & Data
Consulting & Data
Bobby Gray
Director – UK
Consulting & Data
Activation
Natasha Davids
Director – UK
Activation
Activation
Tristan Sanders
Director – UK
Activation
Consulting & Data
Hannes Weissensteiner
Managing Partner – Germany
Consulting & Data
Consulting & Data
Joachim Sontag
Director – Germany
Consulting & Data
Activation
Stephanie Fischer
Managing Director – Germany
Activation
Activation
Lennert de Rijk
Managing Director – Netherlands
Activation
Activation
Dirk Melief
Director – Netherlands
Activation
Consulting & Data
Arnold Struik
Managing Partner – Netherlands
Consulting & Data
Activation
Raul Alcazar
Managing Director – Spain
Activation
Activation
Pascal Duriez
Managing Director – APAC
Activation
Activation
Jo Chan Kue
Director – APAC
Activation
Activation
Serene Tan
Director – APAC
Activation
Consulting & Data
Edouard de Mézerac
Managing Partner – APAC
Consulting & Data
Consulting & Data
Xavier Mussard
Partner – APAC
Consulting & Data
Consulting & Data
Florian Muller
Director – APAC
Consulting & Data
Consulting & Data
Yvonne Feng
Director E-Com – APAC
Consulting & Data
Consulting & Data
Arthur du Passage
Director – APAC
Consulting & Data
Consulting & Data
Pengfei Zhang
Data Science Lead – APAC
Consulting & Data
Consulting & Data
Elyse Lee
Manager – APAC
Consulting & Data
Consulting & Data
Kevin Cheung
Director – APAC
Consulting & Data
Consulting & Data
Yidan Weung
Senior – APAC
Consulting & Data
Consulting & Data
Mandy Wang
Senior – APAC
Consulting & Data
Activation
Mike Zhu
Managing Director – China
Activation
Activation
Sammy Xu
Director – China
Activation
Activation
Pacino Shi
Director – China
Activation
Consulting & Data
Christelle Salame
Director – MENA
Consulting & Data
Consulting & Data
Rahul Arya
Partner – MENA
Consulting & Data
Consulting & Data
Oussama Ahmad
Partner – MENA
Consulting & Data
Consulting & Data
Margot de Rouvroy – Bletterie
Manager – MENA
Consulting & Data
Activation
Naguib Toihiri
Director – MENA
Activation
Consulting & Data
André Fonseca
Managing Director – Brazil
Consulting & Data
Consulting & Data
Alexandra Mangeard
Director – Brazil
Consulting & Data

We are inspired by our values and strengthened by our hybrid expertise.

Our multi-disciplinary teams of experts — ‘Pizza Teams’ as we call them — combine data consulting, data science and digital marketing into one comprehensive package. This model breaks silos, supports innovation and produces stronger results.

 

To cement these teams, Artefact has developed a system of core values, shared among our staff across countries & expertise

INNOVATION

We have a passion for creating new things.
  • We live for projects that can impact the future
  • We believe innovation can come from anyone, not just engineers
  • We reach for the stars, but make the journey one step at a time

ACTION

We would rather do than say what to do
  • We have a problem-solving state of mind
  • We act fast. We deliver fast
  • We love scalability. It’s our mental playground

COLLABORATION

We believe in bringing talented people together
  • We would rather win as a team than as individual players
  • We learn new things from each other every day
  • We always speak the truth. It’s the way we’re made

Our Feature Teams are composed of multi-disciplinary data experts

DATENBERATERN

Unsere Mitarbeiter sind Spezialisten in bestimmten Bereichen von Datenlösungen und Industriebranchen.

Sie kombinieren Datenkompetenz mit umfassendem Geschäftswissen und sind echte Fachleute der Datenberatung.

Sie sind keine generalistischen Berater.

DATENANALYSTEN UND DATENWISSENSCHAFTLER

Unsere Datenanalysten und -wissenschaftler haben eine Passion für Daten, stellen sich der Komplexität und lieben es, Probleme zu lösen.

They balance attention to details with speed of delivery and provide data expertise that ensures optimal management of client accounts.

SOFTWARE-INGENIEURE

Mit mehr als 100 Ingenieuren verfügt Artefact über das größte Team von Software-Ingenieuren in Europa.

Wir stellen die besten Informatiker und Doktoranden ein: Menschen, die sich der Datentechnologie und -analyse verschrieben haben.

Unsere Mitarbeiter liefern tiefe Einblicke zum Thema Konsumentenbedürfnisse und Performance und entwickeln intelligente KI-Algorithmen für einen breiten Anwendungsbereich einschließlich Bedarfsvorhersagen und Kundensegmentierung.

DIGITAL MARKETING-EXPERTEN

Wir beschäftigen mehr als 300 Medienexperten mit über 20 Jahren Berufserfahrung.

Unsere Mitarbeiter verfügen über umfängliche Kompetenzen in den Bereichen SEO, PPC, Social, Programmatic, Display, Affiliate und CRM.

Wir arbeiten mit erfahrenen Kreativ-Direktoren, strategischen Planern und Webdesignern.

Dazu haben wir die neueste Partner-MarTech-Zertifizierungeneinschließlich Google, Facebook, Microsoft, Amazon und andere.