At Artefact, we’ve always believed that artificial intelligence isn’t just about algorithms and data—it’s about amplifying human creativity. This conviction is embedded in our DNA (Art and Fact) and through all Artefactors. We don’t just consult on AI; we live and breathe the creative possibilities it unlocks.

Author

Etienne Roure

Senior GenAI Manager at Artefact

Etienne is a Senior Manager for Generative AI topics at Artefact 3000. He created AI-powered solutions to scale marketing asset production for major industry clients. Before joining Artefact, he spent three years at Cartier Hong Kong, where he led Data & AI projects across the South-East Asia Region, successfully driving multiple generative AI transformations. He holds a Master’s degree in Computer Science.

Showcasing our Artefactors’ artistic souls.

What better way to demonstrate this philosophy than by celebrating the artistic talents within Artefact? Our recent “Collective Memory” exhibition at the Artefact Headquarter in Paris showcased the diverse creative pursuits of our Artefactors—from photography and painting to digital art—while exploring how AI can transform, enhance, and reinterpret human creativity. This wasn’t just an art show; it was a live laboratory where our consultants became both artists and AI pioneers.

Our creative convictions in action.

Committed to both digital sobriety and artist privacy, we trained all our models locally, ensuring complete control over the creative process while minimizing our environmental footprint. Through carefully curated collaborations between our internal artists and AI technologies, we explored dozens of groundbreaking concepts. Here  are some of them:

Latent Dialogues merged the distinct artistic styles of Jules Dupont, Senior Data Consultant, and Marie Dambel, Strategic Planning Assistant through AI-mediated style transfer, using LoRAs to fine-tune the base model SDXL and create hybrid works that represented a new form of human-AI collaboration. The AI became a translator, enabling artistic conversations impossible through traditional means.

The Whale of Extraction transformed watercolor whales of Violaine Berland, Data & AI Consulting Director into powerful statements about our digital age’s environmental cost. Using Flux 1.0 and photomosaic techniques, we reconstructed the majestic creature from fragments of lithium, cobalt, and circuit boards—a poetic inventory of AI’s material footprint.

The Second Ark demonstrated AI’s relationship with memory through a cascade of LoRA models trained on animal illustrations of Pauline Ravel, Artistic Director. Each generation deliberately degraded the original forms, revealing how AI both preserves and transforms artistic heritage through algorithmic interpretation—a process we call “AI Inbreeding,” where AI feeds on AI-generated content.

Sunset Machine created an infinite loop of AI-generated sunsets, complete with real-time energy consumption tracking and a user interface designed entirely with AI. This interactive installation is inspired by Senior Consulting Manager Philippe Xu‘s sunset images and questions the boundaries between human appreciation and machine production, making visible the invisible costs of endless generation.

Artefact Gen AI Summer Hit  celebrates summer break with a pop song, produced by Julien Ho-Tong, Managing Partner, written by Julie Legleye, Social Media Manager, and powered by Gen AI. This song was not AI generated but some gen AI tools were used to boost the creativity in a short amount of time: Coproducer for melody inspiration, Chat GPT for rhymes, synonyms and grammar.

Listen to the Artefact Summer GenAI Hit “Ride the waves”

A perfect combination with the Artefact AI Film Festival.

Last year, we launched the first French AI Film Festival to promote AI talent and foster innovation. This exhibition perfectly complements that initiative, reinforcing our commitment to exploring AI’s creative potential across all forms of media. Together, these efforts highlight Artefact’s unique position at the intersection of technology and artistry—a creative identity that sets us apart in the European consulting landscape.

The “Collective Memory” exhibition proved that the most powerful AI applications emerge when technology serves human imagination, not the other way around. As we continue to shape the future of AI, we remain committed to keeping creativity and innovation at the heart of everything we do.

Artefact 3000, our creative AI agency prompted by reality.

At Artefact 3000, we turn facts into creative sparks and transform real insights into work that’s both meaningful and effective. From AI’s frontier to the power of timeless mediums, we’re at home on every creative playground.

The new age of creation has arrived. Dive into our AI showreel—featuring everything from bespoke, one-of-a-kind visuals to large-scale productions. We imagine and produce content by harnessing the full potential of artificial intelligence.

Ready to explore AI’s creative potential for your organization? Discover how Artefact 3000 can transform your creative processes:

  • Custom AI Creation services for unique artistic projects, led by our AI Creative Directors ;
  • GenAI factory for scalable content production across various channels (e-commerce, media, digital marketing, SEO, and more) ;
  • AI training programs tailored specifically for creative professionals.

Contact Etienne Roure, Senior GenAI Manager.