Event

Generative AI Summit Berlin

Artefact Conference: GenAI | A consumer revolution with high-value business use cases for companies

Generative AI to boost your company’s efficiency

We’re at the beginning of a revolution in usage, but also in business applications.
To meet the technical, environmental, and ethical challenges posed by Generative AI, enterprises will need to recruit new functions and acculturate employees, choose the right AI-generating technologies, set up appropriate governance, identify use cases with business units, and ensure the transparency, ethics, and environmental impact of the applications developed.

This is precisely the mission of Artefact, global leader in data & AI consulting, pioneering services in GenAI to accompany enterprises in their strategy and implementation of new AI solutions.

Agenda

Generative AI: booming adoption by everyone, immediately followed by the development of many GenAI technology applications for enterprises
Generative AI: many new opportunities to maximize business performance
Sharing key insights from Artefact’s Generative AI survey of 60 senior executives from large enterprises & opinion leaders
4 categories of concrete use cases already deployed by Artefact for some clients and based on Generative AI to “augment” business operations

Artefact – WHO ARE WE?

Artefact is a new generation consultancy specializing in data-driven services and has been pioneering data and digital marketing for a decade. Our digital marketing experts in SEO, SEA, Paid Social, Affiliate Marketing, Display, Retail Media and CRM always work with the best Data Scientists and Engineers in AI technologies on all projects. Thanks to our 1,300 employees in 20 locations worldwide (leading in Europe with strong growth in Asia, Middle East and Africa, and North and South America), we are able to quickly scale and industrialize our data-driven solutions.

Who We Are

Artefact is a new generation consultancy specializing in data-driven services and has been pioneering data and digital marketing for a decade. Our digital marketing experts in SEO, SEA, Paid Social, Affiliate Marketing, Display, Retail Media and CRM always work with the best Data Scientists and Engineers in AI technologies on all projects. Thanks to our 1,300 employees in 20 locations worldwide (leading in Europe with strong growth in Asia, Middle East and Africa, and North and South America), we are able to quickly scale and industrialize our data-driven solutions.

SPEAKERS

Marcus Lindstrøm, Consulting Director

Artefact Germany

Marcus Lindstrøm, experienced Consulting Director at Artefact Germany, has been in the strategic advisory and IT consultancy for over eight years, specializing in digital transformation and automatization. He has strong experience in cloud solution design and delivery for digital process transformations. His focus has been on the insurance industry, creating business ecosystems, and architecting state-of-the-art digital platforms.

Joachim Sontag, Consulting Partner

Artefact Germany

Joachim Sontag, Consulting Partner at Artefact Germany, has more than 14 years of experience in Marketing Strategy, Project Management and Digital Transformation. Joachim is a highly experienced consultant and project manager in the field of digital transformation and data marketing. A particular focus of his work is supporting organizations on their journey to becoming insight-driven – through both his business and technical expertise.