AFFILIATE MARKETING

Driving growth with Affiliate Marketing.

Grow performance-based and risk-free with Affiliate Marketing

Affiliate Marketing is the oldest online marketing channel and due to the performance-based remuneration model it is risk free. You only pay for the results that you want – be it leads, visits, sign-ups, bookings, orders or sales.

Artefact has been active in the affiliate market since 2004. We currently manage more than 20 advertisers from various industries in over 20 countries. We have a broad network of local and international contacts and we know and master the network and technology standards.

How we excel at Affiliate Marketing

Pre-packaged solutions by department

Affiliate Marketing Services

We offer a full range of services around Affiliate Marketing.

Our 360° handling ranges from strategic consulting over operational execution to affiliate relation management and technology and enables us to execute a fully comprehensive support and targeted expansion of affiliate programs. Regardless of whether the programs are newly setup or already grown and saturated.

Besides the day-to-day handling of affiliate marketing programs, we offer several affiliate-related consulting services or project-based supports. Next to program audits and accompanied setups we also offer workshops or permanent consulting solutions such as for in-housing or pitch supports (network choice and more).

Our Learn

People and technology as base for Affiliate Marketing

Affiliate Marketing is a people business, we’ve built up a strong network of (inter)national publishers and networks to whom we keep a close relationship. To ensure that, we regularly attend networking events and conferences and can refer to a long list of certificates.

In addition to our very close cooperation with all relevant public and private affiliate networks and the cooperation with numerous providers in the areas of tracking, attribution, feed and management, we also offer an own internal tracking and dashboard solution as our agency console called TripeA. It authorises us to keep abreast of the latest developments in the market and supports us in the daily business with practical automatisms and added features.

Independence and Transparency

Transparency is our highest priority in the cooperation with our clients. We have no links to networks or partners and rather act as an independent and neutral agency.

In addition to the materials we provide, such as the dashboard or documentation on publisher pushes and placements carried out, our clients are given access to the tools in place so that they can see and check the status for themselves at any time. These information and defined approval loops ensure that we run the affiliate programs in your interests building a solid and trustworthy cooperation.

Client case – Deutsche Telekom Privatkunden-Vertrieb GmbH

The following case studies demonstrate our successful and long lasting client partnerships. These have been cultivated thanks to our technical expertise and state-of-the-art tools combined with our international footprint, strategic approach and a team of talented and well connected experts.

T-mobile

Since 2007, Artefact has been the supervising affiliate marketing agency of the Deutsche Telekom Privatkunden-Vertrieb GmbH. The main focuses are mobile communications, DSL & internet, television and business customers. In 2013, an adserver was deployed which monitors performance across all online channels. The data generated is analysed and optimised by us.

Our main objective is to maximise sales (contracts, mainly) by increasing the new customer rate. This objective is achieved through the close coordination of performance channels, acquisition and development of partnerships, and close cooperation with our client, networks and partners.

By setting up data-driven partnerships with platforms and publishers, we increased campaign performance by 100% by serving 3.6 billion ad impressions annually Leading to continuous increases in sales and turnover.

Client case – Deutsche Lufthansa Group

Deutsche Lufthansa Group is one of the world’s leading airline groups. Each Airline aimed to increase their online bookings with a global strategy while still respecting local specificities.

To increase global online bookings within the affiliate channel, a dedicated roll-out map was set up. Following this plan, 40 markets have been set up in less than a year within 4 different affiliate networks. The SWISS affiliate program is live in 11 countries and has one international program for “rest of the world”.

The centralised management of numerous affiliate marketing campaigns for the Lufthansa Group, combined with our international know-how, led to:

  • Year on year growth of the affiliate programs
  • Increased net value, booking and paxe
  • 10+ years of client trust
  • Successful long term partnerships with affiliates

→ The internationalisation resulted in about 75,000 connected affiliates