AFFILIATE MARKETING

Driving growth with Affiliate Marketing.

Grow performance-based and risk-free with Affiliate Marketing

Affiliate Marketing is the oldest online marketing channel and due to the performance-based remuneration model it is risk free. You only pay for the results that you want – be it leads, visits, sign-ups, bookings, orders or sales.

Artefact has been active in the affiliate market since 2004. We currently manage more than 20 advertisers from various industries in over 20 countries. We have a broad network of local and international contacts and we know and master the network and technology standards.

How we excel at Affiliate Marketing

Affiliate Marketing Services

We offer a full range of services around Affiliate Marketing.

Our 360° handling ranges from strategic consulting over operational execution to affiliate relation management and technology and enables us to execute a fully comprehensive support and targeted expansion of affiliate programs. Regardless of whether the programs are newly setup or already grown and saturated.

Besides the day-to-day handling of affiliate marketing programs, we offer several affiliate-related consulting services or project-based supports. Next to program audits and accompanied setups we also offer workshops or permanent consulting solutions such as for in-housing or pitch supports (network choice and more).

People and technology as base for Affiliate Marketing

Affiliate Marketing is a people business, we’ve built up a strong network of (inter)national publishers and networks to whom we keep a close relationship. To ensure that, we regularly attend networking events and conferences and can refer to a long list of certificates.

In addition to our very close cooperation with all relevant public and private affiliate networks and the cooperation with numerous providers in the areas of tracking, attribution, feed and management, we also offer an own internal tracking and dashboard solution as our agency console called TripeA. It authorises us to keep abreast of the latest developments in the market and supports us in the daily business with practical automatisms and added features.

Independence and Transparency

Transparency is our highest priority in the cooperation with our clients. We have no links to networks or partners and rather act as an independent and neutral agency.

In addition to the materials we provide, such as the dashboard or documentation on publisher pushes and placements carried out, our clients are given access to the tools in place so that they can see and check the status for themselves at any time. These information and defined approval loops ensure that we run the affiliate programs in your interests building a solid and trustworthy cooperation.

Client case – Deutsche Telekom Privatkunden-Vertrieb GmbH

The following case studies demonstrate our successful and long lasting client partnerships. These have been cultivated thanks to our technical expertise and state-of-the-art tools combined with our international footprint, strategic approach and a team of talented and well connected experts.

T-mobile

Since 2007 Artefact is the supervising affiliate agency of the Deutsche Telekom Privatkunden-Vertrieb GmbH. Our focus is on online advertising of mobile telecommunications, broadband and television tariffs for private and business customers.

Our challenge is to grow the affiliate program – and thus maximise new customer sales – although the Telekom affiliate program has a saturated partner portfolio and there is only little room for the acquisition of new relevant publishers to the target groups.

In order to expand a saturated partner program and increase sales, it is necessary that Artefact does a very precise scouting of new publishers to identify and promote promising niches. For this purpose, we look deeply into new product launches to find the best possible partners for the program.

In addition to gathering a great reach for Telekom Deutschland, we work very closely with modern technology partners from the display advertising sector and implemented a cross-tracking solution to increase sales and the rate of new customers. Another key to success to reach our goals is the adaption to Telekom Deutschland agile way of working. Over the course of time we implemented agile workflows into our successful affiliate cooperation. Of course, this applies not only for our client work, but also for our whole cooperation with each stakeholder.

Despite the long and successful cooperation, Artefact managed to generate new maxims for Telekom Deutschland in the last years.
Thanks to our data-driven partnerships with different platforms and publishers, we were able to serve up to 4 billion ad impressions and nearly 6 million klicks in 2020. Next to this, the Telekom affiliate program is one of the biggest and most successful partner programs in Germany. We are proud of our long term client relationship and the trustful and loyal collaboration with our valued partners. Through our unique partner portfolio which led for example to an increased visibility through display advertising we could generate a year on year growth of sales.

Client case – Deutsche Lufthansa Group

Deutsche Lufthansa Group is one of the world’s leading airline groups. As Artefact has been responsible for the affiliate programs of Lufthansa and SWISS Airlines for more than 10 years, the group has recently decided to further trust Artefact and handed over the responsibility of Austrian Airlines and Eurowings affiliate programs to them as well.

On their extensive route network, based on a multi-hub strategy, they offer their customers premium offers with a high degree of travel flexibility and high-quality service.

In addition to a global strategy to increase the online bookings of every single airline, a central first touchpoint should be found for the metasearcher (flight prices engines).

To increase global online bookings within the affiliate channel, a dedicated roll-out map was set up. Following this plan, several markets had been set up within one year in the past, expanded and optimised. Currently we are running programs for Lufthansa, SWISS Airlines, Austrian Airlines and Eurowings in 17 markets in 4 networks.

In order to efficiently expand the set of different countries, it was essential that both – country specifications and network strategies – were taken into account. Some countries are more efficient if they are serviced from the corresponding country by a local network. Other small markets lack the volume to stand alone as a campaign. For this reason, an international campaign was set up to consolidate all non-stand-alone campaigns.

Taking into account the different country conditions and the goal of working as cost-efficiently as possible, Artefact and the Lufthansa Group decided on a hybrid network strategy – a mixture of public and private network. This has led to a permanent increase in performance as well as a successful long-term partnership with the affiliates.

Utilizing Artefacts own inhouse private network combined with high level of technical knowledge, the Lufthansa Group trusts Artefact being the central first touchpoint for the metasearchers. The open book policy of the Lufthansa Group itself allows the transfer of knowledge between campaigns and airlines to be exchanged and applied without difficulties.

All these aspects form a solid and structured basis between the Lufthansa Group, Artefact, the networks and affiliate partners.

The centralised management of numerous affiliate marketing campaigns for the Lufthansa Group, combined with our international know-how and the metasearcher led to:

  • 10+ years of client trust
  • Year on year growth of the affiliate programs
  • Increased net value, booking and paxe
  • Successful long term partnerships with affiliates
  • Cost-efficient
  • Transfer of knowledge between the Airlines
  • Centralized touchpoint of flight-informations
  • Separation of affiliate and metasearcher but monitored within one supervision