We activate customer data on all channels using machine learning techniques to deliver solutions at scale.
In the modern world, consumers only engage with relevant and personalised messages. So, to reach them successfully, marketers need to gather, analyse and activate more first-party customer data than ever before.
At Artefact, we help companies connect with potential customers across all channels using our multi-layered segmentation and measurement approach using machine learning techniques to deliver solutions at scale.
How we excel at CRM
Using multi-layered customer segmentation for better insights
To target and personalise efficiently, you can’t just focus on transactional data.
We help companies uncover new insights about their consumers by rigorously analysing and combining many different layers of data — including socio-demographic profiling, purchase history and intent, browsing history and channel engagement data.
We use machine learning to train our clustering and scoring models and ensure our insights keep growing and ultimately so does the added value you receive.
Driving customer activation on all channels
The best CRMs don’t just measure results of specific email or SMS campaigns, they track engagement at every stage of the purchase journey.
We help companies set up and automate omnichannel campaigns that track interactions on their website, with their call centre and chatbots, and across their digital advertising campaigns (including social, programmatic, and search).
Monitoring performance with smart customer activation dashboards.
Our customer dashboards provide macro-level database visibility and micro-level campaign reporting.
They also provide smarter cohort monitoring, meaning we can segment audiences into distinct groups — new consumers, those that are of the highest value, inactive ones, loyalists and personas, for example — and measure engagement across channels.
Our approach gives our clients a clear view of their customer database and, importantly, creates a single customer view to help them identify new sales opportunities and growth targets.