We evaluate digital maturity around six core dimensions: Strategy relevance; Technical capabilities and tools; Content; Social and Display; SEO; CRM.
This lets us assess the key competitive advantages of the company in the current or prospective markets and identify where untapped assets can be unlocked and monetised.
Our proprietary analysis framework lets us leverage the expertise of our inhouse specialists and access factual data collected through landmark market solutions, such as Similar Web, SEM Rush, Woorank, PageSpeedInsights, Wappalyzer and Ghostery.
We access an asset’s media accounts (DSP, Amazon DSP, Facebook Ads Manager, Amazon Sponsored Ads, Google Ads/SA 360), to bring additional and more granular insights on all paid media investments and opportunities and increase a campaign’s ROAS (Return On Advertising Spend).
We analyse the Martech/Adtech tool ecosystem and its level of integration (CRM onboarding, DMP/ CDP implementation, Analytics data collection) to assess the current overall performance and recommend structural optimisations.
We compare the Marketing Mix to the competition/our sectorial benchmarks and recommend budget optimisations.