Our services include a complete eBusiness offer.
E-business audit, tools and organisation
E-business strategy:
Auditing brands’ current distribution strategies, competitors and categories.
Identifying e-business opportunities (e.g. DtoC, e-retail, Marketplace) and recommending strategic go-to markets.
Global organisation and profitability.
E-business maturity Audit:
Brand audits on e-retail and e-commerce: organisation, process, partners, tools, data and profitability.
Benchmarking and recommendations of change management.
E-retail measurement and benchmark
E-retail Monitoring:
Bespoke e-commerce dashboard creation and maintenance (e.g. content, visibility, sales).
Artefact Retail Suite – Amazon:
Sales, market share, shelf space, content quality, stock, reviews, EU view, media investment, ROAS, click, format/targeting strategies, etc.
Artefact Amazon Scheduler:
Sponsored Ads hourly bidding management.
Business intelligence:
Sentiment analysis, sell-out/sell-in forecasting, pricing benchmark and sensitivity.
E-retail operations (media, content)
Best-in-class product pages and stores:
We design the most efficient assets (brand pages, stores)to help brands showcase their products across e-retailers.
Product feed management:
We map product data, create advanced and automated product feeds and push them to the adapted e-retail platform/marketing channel.
Retail media activation:
We activate retail search and display advertising solutions (Amazon, Criteo, C-Discount, etc.) leveraging our data-driven budget setting methods and optimisation methodology to help brands get the most from their investments.
Marketplace launch:
Business plan building, account creation and management, Tools setup, logistical setup, reporting.
E-retail category turnaround
E-retail category opportunity
Sizing e-retail opportunities within specific categories.
Identifying relevant e-retailers/marketplaces to launch and build cases and deployment roadmaps.
E-retail category audit
Auditing brand accounts to optimise opportunities and build step-by-step action plans to increase market share within weeks on main actionable pillars (assortment, supply, media, commercial trade terms, etc).
E-retail academy
Workshops and training:
We create bespoke training programmes (eLearning, workshop, case studies, etc) to upskill both operational and C-level teams to e-retail challenges and best practices.
E-retail internalisation:
We support teams to manage operational e-retail activity – from negotiation or assortment definition to marketing channel activation and measurement.
