Global Blog

Get inspired by our latest blog articles.

  • Abdelaziz Benyahya, CTO at AXA AFRICA, at AI for Financial Services NYC – The path to Value Driven AI: A tale from Africa

    Abdelaziz Benyahya, CTO at AXA AFRICA, at AI for Financial Services NYC – The path to Value Driven AI: A tale from Africa

    Abdelaziz Benyahya has extensive experience in management consulting from his time at Accenture and also teaches Business Strategy and Design Thinking at ESSEC Business School. His role at AXA focuses on leading digital transformation and innovation initiatives within the region​.

    2 August 2024

  • Richard Falk-Wallace, Co-Founder & CEO of ARCANA, at AI for Financial Services NYC – Risk Modelling & Performance at the Age of AI / ML

    Richard Falk-Wallace, Co-Founder & CEO of ARCANA, at AI for Financial Services NYC – Risk Modelling & Performance at the Age of AI / ML

    Richard Falk-Wallace is the CEO and co-founder of Arcana, a company focused on enabling institutional investors to understand portfolio risks and optimize performance using sophisticated data analytics. He graduated from Columbia University and has extensive experience in the financial sector.

    2 August 2024

  • Karl Wirth, Chief Product & Technology Officer, and Luma Dahlbacka, Senior Director, Digital Experience Management at TREASURE DATA – Data Driven CX and Personalization in Financial Services

    Karl Wirth, Chief Product & Technology Officer, and Luma Dahlbacka, Senior Director, Digital Experience Management at TREASURE DATA – Data Driven CX and Personalization in Financial Services

    Customer expectations are rapidly evolving due to advancements in digital experiences across various industries. In financial services, customers demand real-time updates and seamless processes. This expectation drives the need for greater transparency and efficiency in financial transactions and services. In addition to that, AI plays a critical role in addressing industry challenges in retail banking, particularly in enhancing customer experience and ensuring regulatory compliance.

    2 August 2024

  • Aditi Subbarao, Global Financial Services Lead at INSTABASE, at AI for Financial Services NYC – GenAI adoption in loan origination

    Aditi Subbarao, Global Financial Services Lead at INSTABASE, at AI for Financial Services NYC – GenAI adoption in loan origination

    Aditi Subbarao's expertise lies in financial services, strategic partnerships, and the application of AI to automate complex business processes. She has a strong background in leveraging advanced technologies to solve complex business problems in the financial sector​.

    2 August 2024

  • Adrien Vesteghem, AI Program Director at BNP Paribas, at the Adopt AI Summit – Under the hood of the Banking Industry: The AI revolution with BNP Paribas

    Adrien Vesteghem, AI Program Director at BNP Paribas, at the Adopt AI Summit – Under the hood of the Banking Industry: The AI revolution with BNP Paribas

    Adrien Vesteghem is the AI Program Director at BNP Paribas, where he has structured and launched a major transformation program for all business lines across the bank. He oversees the delivery of AI engines, from ideation to change management, with initial implementations in fraud detection and inbound management. He also focuses on AI risk management and promotes employee acculturation, especially with a focus on Generative AI.

    30 July 2024

  • Orange France, Orange Spain and Google Cloud at the Adopt AI Summit – Reinventing customer relationships in Telco

    Orange France, Orange Spain and Google Cloud at the Adopt AI Summit – Reinventing customer relationships in Telco

    Orange France handles 70 million customer interactions annually, with 25 million through calls and 5 million through written conversations. The company emphasizes digital channels, with 100 million interactions being digital. They aim to optimize costs, improve customer satisfaction, and increase revenues through specialized internal agents focusing on specific expertise.

    30 July 2024

  • Matthieu Heslouin, Chief Digital Officer at Bpifrance, and Lionel Chaine, CIO at BPIfrance at the Adopt AI Summit – Bank or fintech, how is AI changing things?

    Matthieu Heslouin, Chief Digital Officer at Bpifrance, and Lionel Chaine, CIO at BPIfrance at the Adopt AI Summit – Bank or fintech, how is AI changing things?

    Over the past five years, Bpifrance has evolved from a traditional investment bank into a fintech company. This shift is driven by the need to enhance productivity, streamline operations, and support the French enterprise ecosystem through advanced data management and AI technologies.

    30 July 2024

  • Vincent Wang, Chief Digital Officer at LEGRAND, at the Adopt AI Summit – How to augment the workforce with Gen AI?

    Vincent Wang, Chief Digital Officer at LEGRAND, at the Adopt AI Summit – How to augment the workforce with Gen AI?

    Vincent Wang is the Chief Digital Officer at Legrand since 2022. He oversees digital transformation initiatives and integrates advanced technologies to improve operational efficiency and customer engagement. Prior to this, he worked at Accenture and SFR, focusing on digital strategy and product management. Vincent holds a Master’s degree from HEC Paris and from Mines Paris, completed in 2012. His work at Legrand includes leveraging technologies like generative AI to enhance customer support and product management.

    30 July 2024

  • Frédéric Gimenez, CDO at TotalEnergies, at the Adopt AI Summit – How AI supports digitalization strategy

    Frédéric Gimenez, CDO at TotalEnergies, at the Adopt AI Summit – How AI supports digitalization strategy

    At TotalEnergies, Frédéric leads various digital initiatives, focusing on enhancing operational efficiencies and supporting the company's transition to sustainable energy solutions. His strategic vision and innovative approach have been instrumental in driving technological advancements and fostering impactful digital strategies within the organization.

    30 July 2024

  • Matthieu Grymonprez, Global CDO & CIO of Adeo at the Adopt AI Summit – Foster the development & industrialization of AI within a global group

    Matthieu Grymonprez, Global CDO & CIO of Adeo at the Adopt AI Summit – Foster the development & industrialization of AI within a global group

    Matthieu Grymonprez is an alumnus of the prestigious Ecole Polytechnique, currently CDO & CIO of Adeo. With a strong background in engineering and technology, he led significant projects in software development, cybersecurity, and IT infrastructure. His strategic vision and innovative solutions have enhanced the technological capabilities and operational efficiencies of his organizations, driving impactful advancements and digital strategies at Adeo.

    30 July 2024

  • Pierric Duthoit, CDO at COTY at the Adopt AI Summit – Transforming Beauty Marketing with AI

    Pierric Duthoit, CDO at COTY at the Adopt AI Summit – Transforming Beauty Marketing with AI

    Pierric Duthoit’s career includes significant roles at major tech companies; he was previously the Country Business Director for Meta (formerly Facebook) in France and also held executive positions at Google. He is the Chief Digital Officer at Coty, a leading global beauty company known for pioneering innovations in the fragrance industry, such as marketing novelties and influential scents.

    30 July 2024

  • Mastering Summer 2024 Travel Advertising: Strategies for Success

    Mastering Summer 2024 Travel Advertising: Strategies for Success

    At Artefact, we have been helping travel advertising navigate this crucial period for more than 10 years. Summer 2024 is finally around the corner, and we’ve uncovered some of the important points to consider if you want to succeed in the very competitive environment of digital media.

    17 July 2024

  • Aymeric Augustin, CTO at Qonto, and Gabriel Hubert, CEO & Co-founder of Dust – Gen AI adoption at fast-growing companies

    Aymeric Augustin, CTO at Qonto, and Gabriel Hubert, CEO & Co-founder of Dust – Gen AI adoption at fast-growing companies

    Qonto uses Dust to automate certain tasks, increasing productivity by 20%. For example, AI checks incorporation documents to identify prohibited activities, reducing processing time from 15 to 12 minutes. The development and implementation of these solutions take approximately two weeks, with an immediate return on investment.

    12 July 2024

  • Full-funnel media setup: Combining paid and organic social media strategies

    Full-funnel media setup: Combining paid and organic social media strategies

    To achieve full-funnel marketing success, a company must balance both paid and organic media strategies. Each approach has its own strengths and supports the other: paid social media expands reach to new audiences, while organic social nurtures a loyal following for free. Without an online presence to back up paid ads, brand trust can diminish. Integrating paid ads that align with organic content creates a cohesive consumer experience. Inconsistent messaging across channels can harm the overall marketing strategy and reduce consumer favorability.

    3 July 2024

  • Fierté AI: The open-source GenAI assistant that protects against microaggressions and reduces bias

    Fierté AI: The open-source GenAI assistant that protects against microaggressions and reduces bias

    A series of controversies surrounding the outcomes of GenAI models has increased advocacy for ethical oversight and governance of AI. While explicit bias, violence, and discrimination have advanced, implicit bias and microaggressions have not. On the eve of Pride Month 2024, Artefact released Fierté AI, an ethical open source LLM assistant that can detect and rephrase microaggressions and unconscious bias in all GenAI models. At Artefact, we truly believe that "AI is about people''. This has been our primary motivation in building Fierté AI. "Fierté" means "pride" in French and represents the LGBTQIA+ community's ongoing struggle for equality in society.

    26 June 2024

  • Brune Poirson, Chief Sustainability Officer & Exec. Committee Member at ACCOR at the Adopt AI Summit – How to combine the use of AI and environmental transition

    Brune Poirson, Chief Sustainability Officer & Exec. Committee Member at ACCOR at the Adopt AI Summit – How to combine the use of AI and environmental transition

    Brune Poirson, former Secretary of State for Ecological and Environmental Transition (2017-2020), is now the Chief Sustainability Officer at ACCOR. Poirson’s current mission is to guide ACCOR, a global hospitality company, toward a sustainable model amidst accelerating climate change and social inequalities.

    26 June 2024

  • Hanan Ouazan, Partner & Generative AI Lead at Artefact at the Adopt AI Summit – Generative AI Introduction

    Hanan Ouazan, Partner & Generative AI Lead at Artefact at the Adopt AI Summit – Generative AI Introduction

    Hanan Ouazan has graduated from Ecole Normale Supérieur and Ecole Centrale de Lille in ML and AI. He joined Artefact almost 10 years ago and has been for the past few years the Lead for Generative AI.

    26 June 2024

  • Enrique Martinez, CEO of FNAC DARTY at the Adopt AI Summit – How AI drives a new cycle of innovation and transformation

    Enrique Martinez, CEO of FNAC DARTY at the Adopt AI Summit – How AI drives a new cycle of innovation and transformation

    Enrique Martinez joined the group in 1998 and has been CEO since 2017. He has expanded the company's operations to 13 countries, employing nearly 25,000 people and managing over 1,000 stores. Fnac Darty is a leading European retailer in home appliances and consumer electronics, and the second largest e-commerce player in France. Under his leadership, Fnac Darty has excelled in omnichannel retailing, merging digital and physical sales platforms.

    26 June 2024

  • Stanislas Niox-Chateau, CEO of DOCTOLIB at the Adopt AI Summit – Building the healthcare we all dream of, thanks to AI

    Stanislas Niox-Chateau, CEO of DOCTOLIB at the Adopt AI Summit – Building the healthcare we all dream of, thanks to AI

    Stanislas Niox-Chateau co-founded Doctolib in 2013, which quickly became a leader in e-health across Europe, dramatically improving how patients connect with healthcare providers. Doctolib quickly became a leader in e-health across Europe, dramatically improving how patients connect with healthcare providers. The platform serves 380,000 healthcare professionals and attracts 80 million patient visits each month.

    26 June 2024

  • Christophe Fanichet, CEO of SNCF VOYAGEURS at the Adopt AI Summit – AI Ambition

    Christophe Fanichet, CEO of SNCF VOYAGEURS at the Adopt AI Summit – AI Ambition

    With over 20 years of experience in transportation and technology leadership, Christophe Fanichet has played a pivotal role in transforming SNCF Voyageurs. It is a division of the French national railway company focused on passenger transport, optimizing travel experiences through advanced technologies and extensive rail services.

    26 June 2024

  • Jérôme Bruhat, CEO of ROBERTET at the Adopt AI Summit – How does AI transform a core business

    Jérôme Bruhat, CEO of ROBERTET at the Adopt AI Summit – How does AI transform a core business

    With nearly thirty years of experience at L'Oréal, including roles as Global Director of Maybelline and President of L'Oréal Germany and Japan, Jérôme Bruhat now leads the charge in data and digital transformation at Robertet, enhancing both product development and sustainability. Robertet, a family-owned company since 1850, specialising and a world leader in natural fragrances and flavours, collaborated with Artefact to explore how AI can enhance their creative processes, while keeping the traditionally human-centric nature of their industry.

    26 June 2024

  • Virgine Dominguez, Exec VP Digital, Data & Info Systems at SERVIER at the Adopt AI Summit – How AI is reshaping pharmaceutical companies

    Virgine Dominguez, Exec VP Digital, Data & Info Systems at SERVIER at the Adopt AI Summit – How AI is reshaping pharmaceutical companies

    Virginie Dominguez joined Servier Group in 2020, bringing 20 years of experience from her previous roles, notably as Chief Digital Officer at Orange. Virginie's leadership is integral to Servier’s strategic goal of becoming a digital performer by 2025. Servier is a global pharmaceutical group governed by a Foundation operating in 150 countries, employing 22,000 people. Servier is an independent group that invests over 20% of its revenue in R&D every year. Servier’s ambition is to become a focused and innovative player in oncology by targeting hard-to-treat cancers.

    26 June 2024

  • Aurore Gaspar, Deputy Head of SOCIETE GENERALE French retail banking network at the Adopt AI Summit – AI for finance in retail bank

    Aurore Gaspar, Deputy Head of SOCIETE GENERALE French retail banking network at the Adopt AI Summit – AI for finance in retail bank

    Aurore plays a crucial role in transforming the bank's operational and relationship model of the Société Générale, to offer the most appropriate value proposition to its clients. She supervises the Digital, Distance Banking, Open Banking, Data and AI, Payments, Operations and Transformation departments. She has more than 20 years of experience within Societe Generale group, where she has developed a thorough knowledge of retail banking activities, as well as solid skills in digital technology.

    26 June 2024

  • Alix Boulnois, CDO & Member of the Group Exec Comm at ACCOR, Biljana Kaitovic, Group CIO & CDO at ENGIE, Gilles Morel, Exec VP at WHIRLPOOL at the Adopt AI Summit – How to scale AI in a global context

    Alix Boulnois, CDO & Member of the Group Exec Comm at ACCOR, Biljana Kaitovic, Group CIO & CDO at ENGIE, Gilles Morel, Exec VP at WHIRLPOOL at the Adopt AI Summit – How to scale AI in a global context

    Panel discussion "How to scale AI in a global context" with Alix Boulnois, Chief Digital Officer and Member of the Group Executive Committee at Accor, Biljana Kaitovic, Group CIO and Chief Digital Officer at Engie, Gilles Morel, Executive Vice President at Whirlpool, and Alexandre Thion de la Chaume, Managing Partner at Artefact.

    26 June 2024

  • Hervé Montjotin, CEO of SOCOTEC at the Adopt AI Summit – AI at the heart of business transformation

    Hervé Montjotin, CEO of SOCOTEC at the Adopt AI Summit – AI at the heart of business transformation

    Hervé Montjotin, CEO of Socotec Group since 2016, holds a Master's in Social Sciences from Ecole Normale Supérieure and an MBA from ESCP Europe. He began his career with Bossard Consultants in 1989 and significantly contributed to Norbert Dentressangle's growth from 1995 to 2015.

    26 June 2024

  • Bernard Gavgani, Global CIO, and Su Yang, Head of AI for Transaction Banking at BNP PARIBAS at the Adopt AI Summit – Banking ecosystem

    Bernard Gavgani, Global CIO, and Su Yang, Head of AI for Transaction Banking at BNP PARIBAS at the Adopt AI Summit – Banking ecosystem

    Bernard Gavgani is responsible for overseeing the bank's technological advancements and digital transformation initiatives. He has extensive experience in the financial sector, leading various IT and innovation projects to enhance operational efficiency and customer service. Su Yang leads the development and implementation of AI-driven solutions to optimize banking transactions. With a background in data management and a key role in defining data strategies for the French Ministry of Finance, he brings extensive expertise in leveraging AI to enhance operational performance and customer experience. BNP Paribas is one of the largest banks in Europe, providing a wide range of financial services to individuals, businesses, and institutional clients. The bank is known for its innovative approach and commitment to leveraging advanced technologies like AI to enhance customer service and operational efficiency.

    26 June 2024

  • Christel Heydemann, CEO of ORANGE GROUP – Opening interview at the Adopt AI Summit

    Christel Heydemann, CEO of ORANGE GROUP – Opening interview at the Adopt AI Summit

    As CEO of Orange, Christel Heydemann has dynamically steered the Group’s strategic initiatives, particularly in harnessing AI and digital technologies to redefine telecommunications globally. Her prior experiences at Schneider Electric and Alcatel-Lucent underscore her commitment to transformative leadership and technological innovation. With a 2023 revenue of €44.1 billion and a dedicated workforce of 137,000, Orange serves 298 million customers worldwide, demonstrating its scale and commitment to customer-focused innovations.

    26 June 2024

  • Christophe Périllat, CEO of VALEO at the Adopt AI Summit – The future of the automotive industry, relying on AI integration

    Christophe Périllat, CEO of VALEO at the Adopt AI Summit – The future of the automotive industry, relying on AI integration

    CEO of Valeo since January 2022, Christophe Périllat joined the company in 2000. His leadership is seen as a continuation of Valeo's strategic focus on driving assistance systems and electrification, positioning the company at the forefront of the automotive industry's ongoing revolutions in mobility.

    26 June 2024

  • Vincent Luciani, CEO and cofounder of Artefact – Opening keynote at the Adopt AI Summit

    Vincent Luciani, CEO and cofounder of Artefact – Opening keynote at the Adopt AI Summit

    On June 5th, Vincent Luciani, CEO of Artefact, delivered an insightful speech at the Adopt AI Summit organized by Artefact at Station F in Paris. Vincent shared personal anecdotes and professional observations, illustrating the transformative impact of AI on both individual aspirations and business processes. He emphasized the rapid advancements in AI technology and the significant potential it holds for reshaping industries and improving efficiency in the coming years.

    18 June 2024

  • Evolving to an Intelligent Asset Management Register

    Evolving to an Intelligent Asset Management Register

    Advancements in AI technology have revolutionised the way we manage and maintain property “hard” assets. An emerging application is the Intelligent Asset Register, which optimises the management of critical assets such as lifts, electric gates, alarms, and various machinery across extensive property portfolios.

    18 June 2024

  • Demystifying digital twins: What they are and how your business can benefit

    Demystifying digital twins: What they are and how your business can benefit

    Discover the value of creating digital twins for each sector, bringing increased productivity, reduced time-to-market, and improved customer satisfaction.

    17 June 2024

  • AI for inclusion: Promoting diversity and equity in the technology sector

    AI for inclusion: Promoting diversity and equity in the technology sector

    Technology has the power to transform societies and promote inclusion, and artificial intelligence plays a crucial role in this process. However, for AI to reach its full potential, it is essential that it is designed and implemented with a perspective of diversity and inclusion. This article explores how AI can be an ally in promoting diversity, especially for the LGBTQIAPN+ community, and provides practical examples of how this is being achieved.

    17 June 2024

  • The Impact of LGBTQIAPN+ Representation in Companies

    The Impact of LGBTQIAPN+ Representation in Companies

    It is essential to reflect on the importance of inclusion in the technology sector. According to a recent Google study, "The Impact and Future of Artificial Intelligence in Brazil," there is an alarming lack of diversity in AI companies: 71% do not have LGBTQIAPN+ individuals in leadership positions. In 2024, the inclusion of LGBTQIAPN+ individuals should be a standard practice. Diversity of thought and experiences is vital for progress and innovation in the technology sector. Companies that do not value inclusion are stuck in the past and risk becoming obsolete. True innovation happens when all voices are heard and valued.

    17 June 2024

  • Using GenAI for Lease Interrogation

    Using GenAI for Lease Interrogation

    With today’s advances in AI technology, what was complex and tedious can now be done quickly and efficiently. One of these examples can be found in historical lease interrogation. With a custom generative AI solution, a secure sandboxed environment can be created in which all historical real estate leases are uploaded. This will enable any user within the firm to access a chatbot to ask it natural language questions about any aspects of the leases. This in essence becomes a dynamic lease management tool which delivers incredible instantaneous insights at the fingertips of all users.

    21 May 2024

  • Google I/O Announcements and What They Mean for the Future of Search

    Google I/O Announcements and What They Mean for the Future of Search

    Google I/O 2024 has set the stage for a new era of search, driven by powerful AI technologies, with the announcement that AI Overviews will be launched outside of Google Labs in the US as of 14th May 2024.

    15 May 2024

  • How Artefact managed to develop a fair yet simple career system for software engineers

    How Artefact managed to develop a fair yet simple career system for software engineers

    In today’s dynamic and ever-evolving tech industry, a career track can often feel like a winding path through a dense forest of opportunities. With rapid advancements in technology, the possibilities are endless, but so are the challenges.

    15 May 2024

  • Unveiling the Future of Consumer Engagement: Key Insights from Artefact’s latest breakfast event – “Trailblazing Consumer Engagement with Data, AI, and GenAI”

    Unveiling the Future of Consumer Engagement: Key Insights from Artefact’s latest breakfast event – “Trailblazing Consumer Engagement with Data, AI, and GenAI”

    On 26th April 2024, Artefact Singapore and our Tech Partner, Treasure Data, a leading solutions provider of Customer Data Platform, held a panel discussion where digital and data experts from various industries gathered to delve into the topic of consumer engagement (r)evolution, as well as the key ingredients that go under the surface of such transformation.

    15 May 2024

  • The AI ACT: The Importance of Regulatory Compliance – and what’s at stake for Businesses of every type and size

    The AI ACT: The Importance of Regulatory Compliance – and what’s at stake for Businesses of every type and size

    Nathalie Beslay, CEO and co-founder of Naaia, met with Caroline Goulard, journalist and CEO of data visualization companies Dataveyes and Modality, to discuss the new AI Act, set to enter into force after its April 22nd publication in the European Union’s Official Journal. Their 45’ interview, held in The Bridge by Artefact studio, explores every aspect of this Act designed to ensure safety and compliance with fundamental rights, while boosting innovation.

    29 April 2024

  • Keeping the Promise of AI: The Role of Ethics in developing Responsible, Unbiased Models

    Keeping the Promise of AI: The Role of Ethics in developing Responsible, Unbiased Models

    Jean-Marie John-Mathews, PhD, Co-founder and scientific director of Giskard AI, and Caroline Goulard, journalist and CEO of data visualization companies Dataveyes and Modality, discuss the ethical and political challenges of AI development. They explore how categories are constructed in a society, how they politicize issues, and how AI turned categorization on its head.

    29 April 2024

  • Artefact Benelux achieves 4.5 stars for best Digital Marketing Agency in Emerce100

    Artefact Benelux achieves 4.5 stars for best Digital Marketing Agency in Emerce100

    Artefact Benelux is listed in the top-2 of the Best Digital Marketing Agencies in Emerce 100's list of 2024.

    26 April 2024

  • How can we reinvent the acculturation of data governance projects?

    How can we reinvent the acculturation of data governance projects?

    Data governance has become a critical issue for organizations seeking to unlock the full potential of their data. Artefact brought together industry leaders to explore data democratization and the transformation strategies they are using in their organizations. The discussion focused on gamification, event management, and ways to reinvent acculturation through hackathons, bootcamps, and e-learning.

    22 April 2024

  • Navigating the data governance landscape: Decoding AI governance

    Navigating the data governance landscape: Decoding AI governance

    As interest in and integration of AI solutions surges, there is a pressing need for businesses to embark on initiatives that ensure the proper governance of AI design and use. Inadequate governance of AI puts organizations at risk of non-compliance with regulatory requirements, compromising their decision-making process, and failing to meet customer expectations.

    27 March 2024

  • Navigating the Future of AI for SEO

    Navigating the Future of AI for SEO

    The Friends of Search 2024 program was filled with useful and insightful AI-based learnings. Check out our key takeaways for SEO.

    25 March 2024

  • A(I) day at Friends of Search 2024

    A(I) day at Friends of Search 2024

    The 11th edition of Friends of Search (FOS) proved to be a stimulating forum for exploring the burgeoning role of AI within the field of Search Marketing. This article offers our analysis of the key takeaways and insights gathered from the event.

    22 March 2024

  • 10 AI tools which will evolve UK property businesses in 2024

    10 AI tools which will evolve UK property businesses in 2024

    AI has already dramatically changed how we work, live and interact with others. It will also have a considerable impact on the UK’s property sector. Most of the AI applications in use today are focused on how end customers interact with properties, do searches, visualise floorplans or simply to get more information on a neighbourhood.

    5 March 2024

  • Social housing trends in 2024: leveraging data to improve resident journeys

    Social housing trends in 2024: leveraging data to improve resident journeys

    As advanced data use cases and AI applications increasingly influence how corporations make decisions, we look at what trends are likely to impact the UK social housing sector in 2024.

    5 March 2024

  • Retail Media, GenAI Persona Generator – E-Commerce Berlin Expo 2024 in a nutshell

    Retail Media, GenAI Persona Generator – E-Commerce Berlin Expo 2024 in a nutshell

    It was a blast! First place in the category “Innovation”with our GenAI Persona Generator, talked on stage about Retail Media and how Data Partnerships help scale the business

    28 February 2024

  • Unlocking growth and efficiency: Leveraging Customer Data Platforms in financial organizations

    Unlocking growth and efficiency: Leveraging Customer Data Platforms in financial organizations

    Customer Data Platforms (CDPs) are one of the key technological enablers for staying competitive in a rapidly evolving industry landscape. CDPs aggregate, segment, and leverage data from multiple sources to create a 360-degree view of the customer. As a result, organizations can deliver targeted marketing strategies and seamless, loyalty-building user experiences.

    20 February 2024

  • Google’s Consent Mode update: What does it mean for your business?

    Google’s Consent Mode update: What does it mean for your business?

    Discover what Google's changes in Consent Mode mean for your business and gain practicle advise from our experts.

    11 February 2024

  • Why you need LLMOps

    Why you need LLMOps

    This article introduces LLMOps, a specialised branch merging DevOps and MLOps for managing the challenges posed by Large Language Models (LLMs)...

    8 February 2024

  • Navigating the New Era of Cookieless Advertising

    Navigating the New Era of Cookieless Advertising

    The shift away from cookies doesn't need to feel so chaotic. Dive into the new technologies and first-party data strategies that performance marketers are embracing as the cookie apocalypse begins.

    5 February 2024

  • From CDP to GPT: Building Your Future Consumer Engagement Strategy Now

    From CDP to GPT: Building Your Future Consumer Engagement Strategy Now

    The Artefact Singapore data & AI consulting team, with our Tech Partner, Treasure Data, a leading solutions provider of Customer Data Platform (CDP), took part in the Digital Marketing World Forum (DMWF) - Asia. They shed light on the transformative power of AI and Gen AI in marketing practices, and illustrated some concrete CDP use cases for ultra-personalized consumer targeting to maximise ROI of marketing campaign investments.

    4 February 2024

  • Unleashing the Power of LangChain Expression Language (LCEL): from proof of concept to production

    Unleashing the Power of LangChain Expression Language (LCEL): from proof of concept to production

    LangChain has become one of the most used Python library to interact with LLMs in less than a year, but LangChain was mostly a library for POCs as it lacked the ability to create complex and scalable applications.

    31 January 2024

  • How the strong demand for vacation travel, also makes the metasearch engines boom again. An overview for the travel industry.

    How the strong demand for vacation travel, also makes the metasearch engines boom again. An overview for the travel industry.

    Despite the significant, major price comparison websites and online travel agencies (OTAs) have survived these difficult times.

    15 January 2024

  • Is the dependence on voucher publishers in affiliate marketing a self-made problem?

    Is the dependence on voucher publishers in affiliate marketing a self-made problem?

    Among advertisers, there are always skeptics about affiliate marketing. One of the concerns of advertisers is a predominance of the participation of voucher publishers in the affiliate programme, so that the largest share of the performance within this channel could ultimately and significantly be reduced to these partners. Often, these partners are also seen as mere grabbers, which would not favor incremental sales.

    15 January 2024

  • Uncovering the threats and opportunities from the constant industry evolution for my affiliate program

    Uncovering the threats and opportunities from the constant industry evolution for my affiliate program

    The setup of an affiliate program can shortly not become the best practice anymore. Networks, advertisers and even publishers need to keep an eye on changes in technical realities such as upcoming cookie restrictions in browsers and privacy policies, while simultaneously staying open to new affiliate business models in order to grow their program.

    15 January 2024

  • Where to care: deploying data science to find optimal care home locations

    Where to care: deploying data science to find optimal care home locations

    Advanced data science solutions - combined with experienced land agents - increase the likelihood of acquiring high occupancy care home sites.

    9 January 2024

  • How Generative AI reinvents data sharing for more personalized, secure marketing

    How Generative AI reinvents data sharing for more personalized, secure marketing

    Combining data exchange with generative AI enables banks to manage data more efficiently. This synergy promotes more personalized banking experiences while meeting the trust, legality and data accuracy requirements expected by their clients and stakeholders. Because the marketing sector faces the same challenges, Artefact has built a use case for improving persona creation, utilizing IBM’s Watsonx.ai platform powered by generative AI.

    4 January 2024

  • How we handled profile ID reconciliation using Treasure Data Unification and SQL

    How we handled profile ID reconciliation using Treasure Data Unification and SQL

    In this article we explain the challenges of ID reconciliation and demonstrate our approach to create a unified profile ID in Customer Data Platform, specifically Treasure Data. Data was gathered from an offline Data Warehouse and online web site tracking.

    3 January 2024

  • Pushing the boundaries of experimentation and measurement with innovative new modeling techniques

    Pushing the boundaries of experimentation and measurement with innovative new modeling techniques

    Emmanuel Malherbe, Head of Research Center at Artefact, met recently with Sid Mohan, Director Data Science & Global Lead for Causal AI Research & Marketing Mix Modelling at Artefact, to talk about marketing measurement.

    19 December 2023