Global Blog

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  • Think with Google – How the Egyptian tourism authority used AI to measure the real impact of their ad campaigns

    Think with Google – How the Egyptian tourism authority used AI to measure the real impact of their ad campaigns

    One of the biggest challenges travel marketers face today is measuring the real impact of their ad campaigns. That’s because most travellers book their holidays independently or through online travel agents. At the Egyptian Tourism Authority (ETA), we wanted to gain a clearer understanding of how many visitors actually arrived in Egypt as a result of our marketing campaigns.

    29 August 2024

  • Consumer data collection in China: How can brands learn what they need to know?

    Consumer data collection in China: How can brands learn what they need to know?

    The most common question people ask Edouard de Mézerac, Artefact APAC CEO, is what kind of data a company or brand can access about consumers in China. Many people believe that China is completely closed. But it turns out that this is not the case. If you look at the digital ecosystems and where Chinese consumers actually are, there are three types of ecosystems and three levels of openness.

    26 August 2024

  • AI and Competitiveness: Five Predictions for Retail by 2030

    AI and Competitiveness: Five Predictions for Retail by 2030

    Jérôme Petit, Managing Partner & Global lead Retail at Artefact, examines the uses of AI to see how it will serve retail by the year 2030.

    25 August 2024

  • RENAULT GROUP, EUROPCAR MOBILITY GROUP & GOOGLE CLOUD at AI for Industry by Artefact – AI for Automotive

    RENAULT GROUP, EUROPCAR MOBILITY GROUP & GOOGLE CLOUD at AI for Industry by Artefact – AI for Automotive

    Key learnings from the panel discussion with Rodolphe Gelin, Expert AI and Robotics at Renault Group, Vincent Cadoret, Chief Data and Analytics Officer at Europcar Mobility Group, and Franck Bonnay, Key Account Executive at Google Cloud.

    8 August 2024

  • DELL TECHNOLOGIES, NVIDIA & SODERN at AI for Industry by Artefact – AI in the industry: from challenges to success

    DELL TECHNOLOGIES, NVIDIA & SODERN at AI for Industry by Artefact – AI in the industry: from challenges to success

    Key learnings from the panel discussion with Wojciech Janusz, EMEA Data Science and AI for Industry Specialist at Dell Technologies, Hakim Dridi, Industrial Technical Community Lead - Office of the CTO Ambassador at Dell Technologies, Pierre-Yves Le Morvan, Industrial and Manufacturing Lead for France at Nvidia, and Mickaël Meunier, CTO at Sodern (Ariane Group).

    8 August 2024

  • NAVAL GROUP, GICAN, DELFOX & ÆGIR at AI for Industry by Artefact – AI for operational superiority

    NAVAL GROUP, GICAN, DELFOX & ÆGIR at AI for Industry by Artefact – AI for operational superiority

    Key learnings from the panel discussion with Sébastien Rousset, Chief AI Officer at Naval Group, Alice Memang, Co-founder & COO at Delfox for Autonomy, Mikael Volut, Founder of Aegir, and Timothée Moulinier, Research and Development, Innovation and Digital Delegate at Gican.

    8 August 2024

  • AI for Industry at DECATHLON – AI for Industry Summit by Artefact

    AI for Industry at DECATHLON – AI for Industry Summit by Artefact

    Key learnings from the keynote by Milton Martinez Luaces, Vice-President of Data - Value Chain at Decathlon, at the AI for Industry Summit by Artefact.

    8 August 2024

  • GRDF, SALESFORCE & BACK/FUTURE at AI for Industry by Artefact – AI Energy: Transformation and acceleration

    GRDF, SALESFORCE & BACK/FUTURE at AI for Industry by Artefact – AI Energy: Transformation and acceleration

    Key learnings from the panel discussion with Ronan Tallec, Sales Director Energy & Utilities at Salesforce, Nezar El Hjiri, Data Scientist - DataLab at GRDF, and Severin Duc, Founder of Back/Future & PhD in History.

    8 August 2024

  • AIR LIQUIDE, RENAULT GROUP & SAFRAN at AI for Industry by Artefact – Setting up and adopting trusted AI

    AIR LIQUIDE, RENAULT GROUP & SAFRAN at AI for Industry by Artefact – Setting up and adopting trusted AI

    Key learnings from the panel discussion with Fabien Mangeant, Chief Data & AI Officer at Air Liquide, Rodolphe Gelin, Expert AI and Robotics at Renault Group, and Dabuek Duclos, Scientific Director Digital Sciences and Technologies Department at Safran, at the AI for Industry by Artefact Summit.

    8 August 2024

  • FORVIA, SUEZ & ARIANE GROUP at AI for Industry by Artefact – The importance of IT and OT data convergence in industry

    FORVIA, SUEZ & ARIANE GROUP at AI for Industry by Artefact – The importance of IT and OT data convergence in industry

    Key learnings from the panel discussion with Youssef Benzakour, Operations Digital Transformation VP at Forvia, Bérangère Sixta, Group Head of Data at Suez, and David Rodriguez, Head of Data & AI, Central Data & AI Manager at Ariane Group, at the AI for Industry by Artefact Summit.

    8 August 2024

  • FRAMATOME, VIGINUM & STORMSHIELD at AI for Industry by Artefact – Sovereignty: your competitors are listening. What to do and how?

    FRAMATOME, VIGINUM & STORMSHIELD at AI for Industry by Artefact – Sovereignty: your competitors are listening. What to do and how?

    Key learnings from the panel discussion with Vincent Champain, SEVP Chief IT & Digital Officer at Framatome, Marc-Antoine Brillant, Head of the department for Vigilance and Protection at Viginum, and Franck Bourguet, VP Engineering at Stormshield, at the AI for Industry by Artefact Summit.

    8 August 2024

  • MICHELIN, FORVIA & CELONIS at AI for Industry by Artefact – AI for Automotive: State of the art & use cases

    MICHELIN, FORVIA & CELONIS at AI for Industry by Artefact – AI for Automotive: State of the art & use cases

    Key learnings from the panel discussion with Jean-Vianney Chiron, AI Transformation Manager at Michelin, Caroline Connan, Group Chief Data Officer & Digital Transformation at Forvia, and Prashant Dhanraj, Lead AI Engineer - Automotive at Celonis, at the AI for Industry by Artefact Summit.

    8 August 2024

  • ENGIE, ERAMET & SCHNEIDER ELECTRIC at AI for Industry by Artefact – AI for decarbonization in industry

    ENGIE, ERAMET & SCHNEIDER ELECTRIC at AI for Industry by Artefact – AI for decarbonization in industry

    Key learnings from the panel discussion with with Jean-Loup Loyer, Chief Data & AI Officer at Eramet, Philippe Rambach, SVP, Chief AI Officer at Schneider Electric, and Mihir Sarkar, Head of AI, Engie Research & Innovation at ENGIE.

    8 August 2024

  • Opening Speech: AI in Financial Services: Key Market Trends and Insights for 2024 by ARTEFACT

    Opening Speech: AI in Financial Services: Key Market Trends and Insights for 2024 by ARTEFACT

    Key learnings from the opening speech by Joffrey Martinez, Partner & Global Financial Services Lead at Artefact, on AI in Financial Services: Key Market Trends and Insights for 2024.

    7 August 2024

  • SCOR & SOCIETE GENERALE at AI for Finance by Artefact – Managing Data Management: Challenges in a Fast-Evolving AI Landscape

    SCOR & SOCIETE GENERALE at AI for Finance by Artefact – Managing Data Management: Challenges in a Fast-Evolving AI Landscape

    Key learnings from the panel discussion with Antoine Ly, Chief Data Science Officer at SCOR, Christophe Tummers, Group Chief Data Officer at Société Générale, and Jérémie Cornet-Vuckovic, Directeur Data Consulting, Strategy and AI Projects at Artefact.

    7 August 2024

  • ODDO BHF & INDOSUEZ WEALTH MANAGEMENT at AI for Finance by Artefact – AI for Private banking & financial services

    ODDO BHF & INDOSUEZ WEALTH MANAGEMENT at AI for Finance by Artefact – AI for Private banking & financial services

    Key learnings from the panel discussion with Laure Lesage, Chief Data & Digital Officer at ODDO BHF, Lydie Percier, Chief Innovation Officer at Indosuez Wealth Management, and Alexis Baufine-Ducrocq, Partner at Artefact.

    7 August 2024

  • SOCIETE GENERALE & ARTEFACT at AI for Finance by Artefact – AI Strategy for Société Générale

    SOCIETE GENERALE & ARTEFACT at AI for Finance by Artefact – AI Strategy for Société Générale

    Key learnings from the discussion between Christophe Lattuada, COO of Global Banking & Investor Solutions and Group Executive Sponsor for AI at Société Générale, and Joffrey Martinez, Global Financial Services Lead at Artefact.

    6 August 2024

  • BNP PARIBAS & ARTEFACT at AI for Finance by Artefact – Transforming commercial banking with AI

    BNP PARIBAS & ARTEFACT at AI for Finance by Artefact – Transforming commercial banking with AI

    Key learnings from the discussion between Pierre Ruhlmann, Chief Operating Officer French Retail Banking at BNP Paribas, and Joffrey Martinez, Global Financial Services Lead at Artefact.

    6 August 2024

  • BNP PARIBAS, GISKARD, MISTRAL AI & GOOGLE CLOUD at AI for Finance by Artefact – AI Language Models for businesses across customer support

    BNP PARIBAS, GISKARD, MISTRAL AI & GOOGLE CLOUD at AI for Finance by Artefact – AI Language Models for businesses across customer support

    Key learnings from the panel discussion with Hugues Even, Group Chief Data Officer at BNP Paribas, Matteo Dora, CTO at Giskard, Guillaume Bour, Head of Enterprise EMEA at Mistral AI, Anne-Laure Giret, Head of Google Cloud AI GTM, EMEA South at Google Cloud, and Hanan Ouazan, Partner & Generative AI Lead at Artefact.

    6 August 2024

  • CREDIT AGRICOLE at AI for Finance by Artefact – AI at the Heart of the Group’s Strategy

    CREDIT AGRICOLE at AI for Finance by Artefact – AI at the Heart of the Group’s Strategy

    Key learnings from the discussion between Aldrick Zappellini, Group Data Director & CDO at Crédit Agricole Group and Alexis Baufine-Ducrocq, Partner at Artefact.

    6 August 2024

  • BNP PARIBAS at AI for Finance by Artefact – Unveiling the hidden potential of AI

    BNP PARIBAS at AI for Finance by Artefact – Unveiling the hidden potential of AI

    Key learnings from the keynote by Adrien Vesteghem, AI Program Director at BNP Paribas, on unveiling the hidden potential of AI.

    5 August 2024

  • IBM, CREDIT AGRICOLE & BNP PARIBAS at AI for Finance by Artefact – Generative AI, a new lever for operational performance

    IBM, CREDIT AGRICOLE & BNP PARIBAS at AI for Finance by Artefact – Generative AI, a new lever for operational performance

    Key learnings from the panel discussion with Anne-Gaëlle Chasles, Vice-President IBM and Managing Director Financial Services at IBM, Emmanuel Sardet, Deputy Group CIO, and Group CTO at Groupe Crédit Agricole, Su Yang, Head of AI for transaction banking and head of AI and IT innovation at BNP Paribas, and Jérémie Cornet-Vuckovic, Data Consulting Director - Strategy and AI Project at Artefact.

    5 August 2024

  • JPMC at AI for Finance by Artefact – Pioneering AI in Finance: from Reinforcement Learning to LLMs for Documents & Quantitative Reasoning

    JPMC at AI for Finance by Artefact – Pioneering AI in Finance: from Reinforcement Learning to LLMs for Documents & Quantitative Reasoning

    Key learnings from the discussion between Nelson Vadori, Executive Director, J.P. Morgan AI Research at JP Morgan Chase, and Akhilesh Kale, Partner US Financial Services Leader at Artefact.

    5 August 2024

  • TOTALENERGIES TRADING at AI for Finance by Artefact – LLM for trading

    TOTALENERGIES TRADING at AI for Finance by Artefact – LLM for trading

    Key learnings from the discussion between Pierre Van Ingelandt, Digital Officer - Head of Innovation at TotalEnergies Trading, and Lorenzo Croati, Partner at Artefact, on LLM for trading.

    5 August 2024

  • MAIF & TREASURE DATA at AI for Finance by Artefact – How to improve performance through the deployment of gen AI solutions for businesses, within a sovereign and responsible framework

    MAIF & TREASURE DATA at AI for Finance by Artefact – How to improve performance through the deployment of gen AI solutions for businesses, within a sovereign and responsible framework

    Key learnings from the panel discussion with Ghislain Lefebvre, Senior Strategic Account Executive, South Europe at Treasure Data, Guillaume Rincé, CTO at Maif, and Sophie Huss, Chief Marketing Officer at Artefact.

    5 August 2024

  • IBM & CREDIT MUTUEL at AI for Finance by Artefact – Leveraging machine learning: Innovations, challenges, and future trends in banking

    IBM & CREDIT MUTUEL at AI for Finance by Artefact – Leveraging machine learning: Innovations, challenges, and future trends in banking

    Key learnings from the panel discussion with Jean-Philippe Desbiolles, Managing Director, IBM Financial Services at IBM, Damien Ernst, Deputy CIO and CTO at Crédit Mutuel Alliance Fédérale, and Emma Sezen, Head of AI for Finance at Artefact.

    5 August 2024

  • PASQAL at AI for Finance by Artefact – Quantum computing in finance with neutral atoms

    PASQAL at AI for Finance by Artefact – Quantum computing in finance with neutral atoms

    Key learnings from the keynote by Vincent Martin, Technical Business Developer at Pasqal on Quantum computing in finance with neutral atoms.

    5 August 2024

  • DELL TECHNOLOGIES, NVIDIA & BNP PARIBAS at AI for Finance by Artefact – Driving financial innovation, adopting AI and gen AI

    DELL TECHNOLOGIES, NVIDIA & BNP PARIBAS at AI for Finance by Artefact – Driving financial innovation, adopting AI and gen AI

    Key learnings from the panel discussion with Eric Bezille, Office of CTO - CTO Ambassador - Senior Manager Solution Architects at Dell Technologies, Marco Mengotto, EMEA Financial Services Practice Leader at Dell Technologies, Laetitia Faucon, FSO Lead France at Nvidia, and Andrea Mogini, Head of Language Analytics - Pace, at BNP Paribas.

    4 August 2024

  • Generating impact with AI: The human qualities that can make it work better

    Generating impact with AI: The human qualities that can make it work better

    Despite general agreement that AI will transform most industries in the coming decades, a recent BCG survey of 2,700 companies revealed that only 11% have demonstrated significant value and impact using AI. In fact, few have managed to scale beyond pilots. With modest investments in specific AI use cases, the 11% of successful companies can generate up to 6% more revenue, and as investments increase, the revenue impact from AI can triple to 20% or more. The most advanced companies also outperform on other KPIs. But what about the other 90% of companies that struggle to show any kind of impact? What qualities do successful companies have that the others lack?

    4 August 2024

  • How GenAI is helping to grow China’s wildly popular Little Red Book social platform

    How GenAI is helping to grow China’s wildly popular Little Red Book social platform

    Edouard de Mézerac, Artefact APAC CEO, reveals what’s behind the curtain on Little Red Book, aka Xiaohongshu, China’s social media channel. The app, simply called Red by its users, has become one of the hottest social platforms in China. Founded in 2013 originally as a cross-border shopping hub, the Shanghai-based platform has evolved into a vital part of the Chinese social media landscape, with over 300 million monthly active users. With over 80 million community sharers and 90% user-generated content, the platform's unique blend of social media and e-commerce is designed to inspire lives by enabling users to share experiences through images, video and text.

    4 August 2024

  • AI in Singapore and China: Opportunities and challenges for multinationals

    AI in Singapore and China: Opportunities and challenges for multinationals

    In a recent weekly video update, Edouard de Mézerac, Artefact APAC CEO, reported that Singapore's Deputy Prime Minister announced “a substantial investment of one billion Singapore dollars (approximately 750 million USD) over the next three to five years to bolster the country's AI capabilities.” This initiative isn’t just another push towards AI development; it reflects Singapore’s strategic approach to integrate AI into its core industries. Two aspects stand out in Singapore's AI strategy: business application and regulatory foresight.

    4 August 2024

  • Steve Rosenblum, Founder of Libertify , and Vinit Srivastava, Co-Founder & CEO of MerQube, at AI for Financial Services NYC – Elevate Client Engagement & Boost Revenue

    Steve Rosenblum, Founder of Libertify , and Vinit Srivastava, Co-Founder & CEO of MerQube, at AI for Financial Services NYC – Elevate Client Engagement & Boost Revenue

    In this talk, the founder of Libertify shared insights into their innovative solutions aimed at transforming client engagement in the financial services sector. Libertify, a company with offices in New York, Dubai, and Hong Kong, addresses a significant pain point in the industry: the complexity of lengthy, compliance-heavy documents that clients often overlook or ignore. These documents, essential for regulatory purposes, are frequently unread, leading to compliance risks and missed opportunities for revenue generation.

    2 August 2024

  • Charlie Flanagan, Head of AI at BAM, and Adam Wenchel, CEO & Founder of Arthur AI, at AI for Financial Services NYC – Driving Smarter Investments

    Charlie Flanagan, Head of AI at BAM, and Adam Wenchel, CEO & Founder of Arthur AI, at AI for Financial Services NYC – Driving Smarter Investments

    Adam Wenchel, co-founder and CEO of Arthur, welcomes Charlie Flanigan, head of AI at Balyasny Asset Management. BAM is a large hedge fund managing $21 billion across various markets. Charlie emphasizes the importance of their centralized applied AI team, consisting of six engineers and six researchers, who develop tools to enhance investment efficiency and productivity.

    2 August 2024

  • Johan Bryssinck, Program Lead for AI/ML at Swift, Chalapathy Neti, Head of AI/ML Platform at Swift, & Tobias Hann, CEO Mostly AI – Global Financial Crime Prevention

    Johan Bryssinck, Program Lead for AI/ML at Swift, Chalapathy Neti, Head of AI/ML Platform at Swift, & Tobias Hann, CEO Mostly AI – Global Financial Crime Prevention

    The discussion focuses on the significant challenges within the financial services industry, particularly concerning financial crime, fraud, and anti-money laundering. These issues are estimated to cost around $480 billion globally. Tackling these problems at scale requires collaborative innovation, primarily because data is dispersed across multiple silos.

    2 August 2024

  • Dr. Sai Zeng, Head of AI CoE & Distinguished Engineer at UBS, at AI for Financial Services NYC – AI Successes in Investment Management

    Dr. Sai Zeng, Head of AI CoE & Distinguished Engineer at UBS, at AI for Financial Services NYC – AI Successes in Investment Management

    At UBS Sai Zeng leads the implementation of AI-driven strategies to enhance data management, risk reduction, and operational efficiency across the bank's group functions.

    2 August 2024

  • Abdelaziz Benyahya, CTO at AXA AFRICA, at AI for Financial Services NYC – The path to Value Driven AI: A tale from Africa

    Abdelaziz Benyahya, CTO at AXA AFRICA, at AI for Financial Services NYC – The path to Value Driven AI: A tale from Africa

    Abdelaziz Benyahya has extensive experience in management consulting from his time at Accenture and also teaches Business Strategy and Design Thinking at ESSEC Business School. His role at AXA focuses on leading digital transformation and innovation initiatives within the region​.

    2 August 2024

  • Richard Falk-Wallace, Co-Founder & CEO of ARCANA, at AI for Financial Services NYC – Risk Modelling & Performance at the Age of AI / ML

    Richard Falk-Wallace, Co-Founder & CEO of ARCANA, at AI for Financial Services NYC – Risk Modelling & Performance at the Age of AI / ML

    Richard Falk-Wallace is the CEO and co-founder of Arcana, a company focused on enabling institutional investors to understand portfolio risks and optimize performance using sophisticated data analytics. He graduated from Columbia University and has extensive experience in the financial sector.

    2 August 2024

  • Karl Wirth, Chief Product & Technology Officer, and Luma Dahlbacka, Senior Director, Digital Experience Management at TREASURE DATA – Data Driven CX and Personalization in Financial Services

    Karl Wirth, Chief Product & Technology Officer, and Luma Dahlbacka, Senior Director, Digital Experience Management at TREASURE DATA – Data Driven CX and Personalization in Financial Services

    Customer expectations are rapidly evolving due to advancements in digital experiences across various industries. In financial services, customers demand real-time updates and seamless processes. This expectation drives the need for greater transparency and efficiency in financial transactions and services. In addition to that, AI plays a critical role in addressing industry challenges in retail banking, particularly in enhancing customer experience and ensuring regulatory compliance.

    2 August 2024

  • Aditi Subbarao, Global Financial Services Lead at INSTABASE, at AI for Financial Services NYC – GenAI adoption in loan origination

    Aditi Subbarao, Global Financial Services Lead at INSTABASE, at AI for Financial Services NYC – GenAI adoption in loan origination

    Aditi Subbarao's expertise lies in financial services, strategic partnerships, and the application of AI to automate complex business processes. She has a strong background in leveraging advanced technologies to solve complex business problems in the financial sector​.

    2 August 2024

  • Adrien Vesteghem, AI Program Director at BNP Paribas, at the Adopt AI Summit – Under the hood of the Banking Industry: The AI revolution with BNP Paribas

    Adrien Vesteghem, AI Program Director at BNP Paribas, at the Adopt AI Summit – Under the hood of the Banking Industry: The AI revolution with BNP Paribas

    Adrien Vesteghem is the AI Program Director at BNP Paribas, where he has structured and launched a major transformation program for all business lines across the bank. He oversees the delivery of AI engines, from ideation to change management, with initial implementations in fraud detection and inbound management. He also focuses on AI risk management and promotes employee acculturation, especially with a focus on Generative AI.

    30 July 2024

  • Orange France, Orange Spain and Google Cloud at the Adopt AI Summit – Reinventing customer relationships in Telco

    Orange France, Orange Spain and Google Cloud at the Adopt AI Summit – Reinventing customer relationships in Telco

    Orange France handles 70 million customer interactions annually, with 25 million through calls and 5 million through written conversations. The company emphasizes digital channels, with 100 million interactions being digital. They aim to optimize costs, improve customer satisfaction, and increase revenues through specialized internal agents focusing on specific expertise.

    30 July 2024

  • Matthieu Heslouin, Chief Digital Officer at Bpifrance, and Lionel Chaine, CIO at BPIfrance at the Adopt AI Summit – Bank or fintech, how is AI changing things?

    Matthieu Heslouin, Chief Digital Officer at Bpifrance, and Lionel Chaine, CIO at BPIfrance at the Adopt AI Summit – Bank or fintech, how is AI changing things?

    Over the past five years, Bpifrance has evolved from a traditional investment bank into a fintech company. This shift is driven by the need to enhance productivity, streamline operations, and support the French enterprise ecosystem through advanced data management and AI technologies.

    30 July 2024

  • Vincent Wang, Chief Digital Officer at LEGRAND, at the Adopt AI Summit – How to augment the workforce with Gen AI?

    Vincent Wang, Chief Digital Officer at LEGRAND, at the Adopt AI Summit – How to augment the workforce with Gen AI?

    Vincent Wang is the Chief Digital Officer at Legrand since 2022. He oversees digital transformation initiatives and integrates advanced technologies to improve operational efficiency and customer engagement. Prior to this, he worked at Accenture and SFR, focusing on digital strategy and product management. Vincent holds a Master’s degree from HEC Paris and from Mines Paris, completed in 2012. His work at Legrand includes leveraging technologies like generative AI to enhance customer support and product management.

    30 July 2024

  • Frédéric Gimenez, CDO at TotalEnergies, at the Adopt AI Summit – How AI supports digitalization strategy

    Frédéric Gimenez, CDO at TotalEnergies, at the Adopt AI Summit – How AI supports digitalization strategy

    At TotalEnergies, Frédéric leads various digital initiatives, focusing on enhancing operational efficiencies and supporting the company's transition to sustainable energy solutions. His strategic vision and innovative approach have been instrumental in driving technological advancements and fostering impactful digital strategies within the organization.

    30 July 2024

  • Matthieu Grymonprez, Global CDO & CIO of Adeo at the Adopt AI Summit – Foster the development & industrialization of AI within a global group

    Matthieu Grymonprez, Global CDO & CIO of Adeo at the Adopt AI Summit – Foster the development & industrialization of AI within a global group

    Matthieu Grymonprez is an alumnus of the prestigious Ecole Polytechnique, currently CDO & CIO of Adeo. With a strong background in engineering and technology, he led significant projects in software development, cybersecurity, and IT infrastructure. His strategic vision and innovative solutions have enhanced the technological capabilities and operational efficiencies of his organizations, driving impactful advancements and digital strategies at Adeo.

    30 July 2024

  • Pierric Duthoit, CDO at COTY at the Adopt AI Summit – Transforming Beauty Marketing with AI

    Pierric Duthoit, CDO at COTY at the Adopt AI Summit – Transforming Beauty Marketing with AI

    Pierric Duthoit’s career includes significant roles at major tech companies; he was previously the Country Business Director for Meta (formerly Facebook) in France and also held executive positions at Google. He is the Chief Digital Officer at Coty, a leading global beauty company known for pioneering innovations in the fragrance industry, such as marketing novelties and influential scents.

    30 July 2024

  • Mastering Summer 2024 Travel Advertising: Strategies for Success

    Mastering Summer 2024 Travel Advertising: Strategies for Success

    At Artefact, we have been helping travel advertising navigate this crucial period for more than 10 years. Summer 2024 is finally around the corner, and we’ve uncovered some of the important points to consider if you want to succeed in the very competitive environment of digital media.

    17 July 2024

  • Aymeric Augustin, CTO at Qonto, and Gabriel Hubert, CEO & Co-founder of Dust – Gen AI adoption at fast-growing companies

    Aymeric Augustin, CTO at Qonto, and Gabriel Hubert, CEO & Co-founder of Dust – Gen AI adoption at fast-growing companies

    Qonto uses Dust to automate certain tasks, increasing productivity by 20%. For example, AI checks incorporation documents to identify prohibited activities, reducing processing time from 15 to 12 minutes. The development and implementation of these solutions take approximately two weeks, with an immediate return on investment.

    12 July 2024

  • Full-funnel media setup: Combining paid and organic social media strategies

    Full-funnel media setup: Combining paid and organic social media strategies

    To achieve full-funnel marketing success, a company must balance both paid and organic media strategies. Each approach has its own strengths and supports the other: paid social media expands reach to new audiences, while organic social nurtures a loyal following for free. Without an online presence to back up paid ads, brand trust can diminish. Integrating paid ads that align with organic content creates a cohesive consumer experience. Inconsistent messaging across channels can harm the overall marketing strategy and reduce consumer favorability.

    3 July 2024

  • Fierté AI: The open-source GenAI assistant that protects against microaggressions and reduces bias

    Fierté AI: The open-source GenAI assistant that protects against microaggressions and reduces bias

    A series of controversies surrounding the outcomes of GenAI models has increased advocacy for ethical oversight and governance of AI. While explicit bias, violence, and discrimination have advanced, implicit bias and microaggressions have not. On the eve of Pride Month 2024, Artefact released Fierté AI, an ethical open source LLM assistant that can detect and rephrase microaggressions and unconscious bias in all GenAI models. At Artefact, we truly believe that "AI is about people''. This has been our primary motivation in building Fierté AI. "Fierté" means "pride" in French and represents the LGBTQIA+ community's ongoing struggle for equality in society.

    26 June 2024

  • Brune Poirson, Chief Sustainability Officer & Exec. Committee Member at ACCOR at the Adopt AI Summit – How to combine the use of AI and environmental transition

    Brune Poirson, Chief Sustainability Officer & Exec. Committee Member at ACCOR at the Adopt AI Summit – How to combine the use of AI and environmental transition

    Brune Poirson, former Secretary of State for Ecological and Environmental Transition (2017-2020), is now the Chief Sustainability Officer at ACCOR. Poirson’s current mission is to guide ACCOR, a global hospitality company, toward a sustainable model amidst accelerating climate change and social inequalities.

    26 June 2024

  • Hanan Ouazan, Partner & Generative AI Lead at Artefact at the Adopt AI Summit – Generative AI Introduction

    Hanan Ouazan, Partner & Generative AI Lead at Artefact at the Adopt AI Summit – Generative AI Introduction

    Hanan Ouazan has graduated from Ecole Normale Supérieur and Ecole Centrale de Lille in ML and AI. He joined Artefact almost 10 years ago and has been for the past few years the Lead for Generative AI.

    26 June 2024

  • Enrique Martinez, CEO of FNAC DARTY at the Adopt AI Summit – How AI drives a new cycle of innovation and transformation

    Enrique Martinez, CEO of FNAC DARTY at the Adopt AI Summit – How AI drives a new cycle of innovation and transformation

    Enrique Martinez joined the group in 1998 and has been CEO since 2017. He has expanded the company's operations to 13 countries, employing nearly 25,000 people and managing over 1,000 stores. Fnac Darty is a leading European retailer in home appliances and consumer electronics, and the second largest e-commerce player in France. Under his leadership, Fnac Darty has excelled in omnichannel retailing, merging digital and physical sales platforms.

    26 June 2024

  • Stanislas Niox-Chateau, CEO of DOCTOLIB at the Adopt AI Summit – Building the healthcare we all dream of, thanks to AI

    Stanislas Niox-Chateau, CEO of DOCTOLIB at the Adopt AI Summit – Building the healthcare we all dream of, thanks to AI

    Stanislas Niox-Chateau co-founded Doctolib in 2013, which quickly became a leader in e-health across Europe, dramatically improving how patients connect with healthcare providers. Doctolib quickly became a leader in e-health across Europe, dramatically improving how patients connect with healthcare providers. The platform serves 380,000 healthcare professionals and attracts 80 million patient visits each month.

    26 June 2024

  • Christophe Fanichet, CEO of SNCF VOYAGEURS at the Adopt AI Summit – AI Ambition

    Christophe Fanichet, CEO of SNCF VOYAGEURS at the Adopt AI Summit – AI Ambition

    With over 20 years of experience in transportation and technology leadership, Christophe Fanichet has played a pivotal role in transforming SNCF Voyageurs. It is a division of the French national railway company focused on passenger transport, optimizing travel experiences through advanced technologies and extensive rail services.

    26 June 2024

  • Jérôme Bruhat, CEO of ROBERTET at the Adopt AI Summit – How does AI transform a core business

    Jérôme Bruhat, CEO of ROBERTET at the Adopt AI Summit – How does AI transform a core business

    With nearly thirty years of experience at L'Oréal, including roles as Global Director of Maybelline and President of L'Oréal Germany and Japan, Jérôme Bruhat now leads the charge in data and digital transformation at Robertet, enhancing both product development and sustainability. Robertet, a family-owned company since 1850, specialising and a world leader in natural fragrances and flavours, collaborated with Artefact to explore how AI can enhance their creative processes, while keeping the traditionally human-centric nature of their industry.

    26 June 2024

  • Virgine Dominguez, Exec VP Digital, Data & Info Systems at SERVIER at the Adopt AI Summit – How AI is reshaping pharmaceutical companies

    Virgine Dominguez, Exec VP Digital, Data & Info Systems at SERVIER at the Adopt AI Summit – How AI is reshaping pharmaceutical companies

    Virginie Dominguez joined Servier Group in 2020, bringing 20 years of experience from her previous roles, notably as Chief Digital Officer at Orange. Virginie's leadership is integral to Servier’s strategic goal of becoming a digital performer by 2025. Servier is a global pharmaceutical group governed by a Foundation operating in 150 countries, employing 22,000 people. Servier is an independent group that invests over 20% of its revenue in R&D every year. Servier’s ambition is to become a focused and innovative player in oncology by targeting hard-to-treat cancers.

    26 June 2024

  • Aurore Gaspar, Deputy Head of SOCIETE GENERALE French retail banking network at the Adopt AI Summit – AI for finance in retail bank

    Aurore Gaspar, Deputy Head of SOCIETE GENERALE French retail banking network at the Adopt AI Summit – AI for finance in retail bank

    Aurore plays a crucial role in transforming the bank's operational and relationship model of the Société Générale, to offer the most appropriate value proposition to its clients. She supervises the Digital, Distance Banking, Open Banking, Data and AI, Payments, Operations and Transformation departments. She has more than 20 years of experience within Societe Generale group, where she has developed a thorough knowledge of retail banking activities, as well as solid skills in digital technology.

    26 June 2024

  • Alix Boulnois, CDO & Member of the Group Exec Comm at ACCOR, Biljana Kaitovic, Group CIO & CDO at ENGIE, Gilles Morel, Exec VP at WHIRLPOOL at the Adopt AI Summit – How to scale AI in a global context

    Alix Boulnois, CDO & Member of the Group Exec Comm at ACCOR, Biljana Kaitovic, Group CIO & CDO at ENGIE, Gilles Morel, Exec VP at WHIRLPOOL at the Adopt AI Summit – How to scale AI in a global context

    Panel discussion "How to scale AI in a global context" with Alix Boulnois, Chief Digital Officer and Member of the Group Executive Committee at Accor, Biljana Kaitovic, Group CIO and Chief Digital Officer at Engie, Gilles Morel, Executive Vice President at Whirlpool, and Alexandre Thion de la Chaume, Managing Partner at Artefact.

    26 June 2024

  • Hervé Montjotin, CEO of SOCOTEC at the Adopt AI Summit – AI at the heart of business transformation

    Hervé Montjotin, CEO of SOCOTEC at the Adopt AI Summit – AI at the heart of business transformation

    Hervé Montjotin, CEO of Socotec Group since 2016, holds a Master's in Social Sciences from Ecole Normale Supérieure and an MBA from ESCP Europe. He began his career with Bossard Consultants in 1989 and significantly contributed to Norbert Dentressangle's growth from 1995 to 2015.

    26 June 2024