Global Blog
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The era of generative AI: What’s changing
The abundance and diversity of responses to ChatGPT and other generative AIs, whether skeptical or enthusiastic, demonstrate the changes they're bringing about and the impact they're having far beyond the usual technology circles. This is in stark contrast to previous generations of AI, which were essentially predictive and generally the subject of articles or theses confined to the realm of research and innovation.
21 September 2024
Demystifying brand and long term effect measurement in Marketing Mix Modelling
Did you recently make a significant purchase, like a new phone, car, furniture or even jewellery? If yes, then you are probably not buying them again right now, nor will you for quite a while. According to research performed by the Ehrenberg- Bass Institute for Marketing Science (2021) there is a 95-5 rule in marketing, which means that in general 5% is in-market at any given time. In other words, 5% of consumers are ready to buy at this moment.
20 September 2024
SODEXO, L’OREAL and NAAIA at the Adopt AI Summit by Artefact – The importance of trustworthy AI
The round table highlighted that trust in AI is essential for its implementation and adoption. This includes legal regulation, model reliability, and users' subjective trust. Without this trust, AI adoption cannot materialize.
19 September 2024
Generative AI: companies face the challenge of industrialization
PoCs in generative AI have proliferated, mainly in large companies. But few initiatives have been industrialized due to their complexity. Hanan Ouazan, Partner and Generative AI lead at Artefact, takes stock of the situation and looks at ways to improve in this article by Christophe Auffray, journalist at LeMagIT.
17 September 2024
SAVENCIA GOURMET and ELECTROLUX PROFESSIONAL at the Adopt AI Summit by Artefact – Why does the acculturation of people matter for successful AI adoption
The discussion highlighted the significant challenge of AI adoption, noting that over 70% of digital and AI transformations fail due to poor data governance, quality processes, and cultural adoption. Both companies stressed the importance of embracing AI to stay competitive and ensure long-term survival. AI is essential for all sectors, with 80% of global marketers using it to enhance customer experience. The gap between AI leaders and laggards is expected to be wider than in previous digital transformations.
17 September 2024
Four elements to consider when selecting the right retail media network for your advertising efforts
In today’s rapidly evolving digital landscape, Retail Media Networks (RMNs) have become an essential component of the modern advertiser's strategy. During a recent webinar with mediarithmics, Zitcha, and Artefact, we explored why RMNs are so valuable for advertisers and, crucially, how to select the right RMN to maximize results.
3 September 2024
The holistic measurement puzzle: Navigating the complex landscape of Marketing ROI
Measuring and optimizing marketing ROI is a challenge for many companies, with 70% of marketing executives struggling to do so effectively.
30 August 2024
How does generative AI create more personalized marketing?
Generative AI personalizes and optimizes marketing strategies, signifying a decisive turning point in customer engagement and campaign performance. Here's a look back at what Hanan Ouazan, Partner Data Science & Lead Generative AI at Artefact, had to say at Hubforum 2023.
30 August 2024
Framework Solutions: Empowering Clients for Seamless AI Governance Compliance
Explore our 4-step framework for building a strong AI governance foundation while ensuring compliance and maximize the benefits of AI for your organization. This is the second article in our two-part series on AI data governance. The first article, Navigating the data governance landscape: Decoding AI governance, discussed the importance of designing and deploying compliant AI solutions for enterprises and why business leaders need to be proactive if they are to position their organizations as leaders in responsible AI adoption.
30 August 2024
AI powered pricing strategies in the property sector
Build-to-rent (BTR) buildings represent a fast growing trend in the real estate sector, characterised by properties specifically constructed for long-term rental rather than sale. These developments cater to a growing demographic of renters, including young professionals, families, and downsizing retirees, who prioritise convenience, flexibility, and a professionally managed building.
30 August 2024
Think with Google – How the Egyptian tourism authority used AI to measure the real impact of their ad campaigns
One of the biggest challenges travel marketers face today is measuring the real impact of their ad campaigns. That’s because most travellers book their holidays independently or through online travel agents. At the Egyptian Tourism Authority (ETA), we wanted to gain a clearer understanding of how many visitors actually arrived in Egypt as a result of our marketing campaigns.
29 August 2024
Consumer data collection in China: How can brands learn what they need to know?
The most common question people ask Edouard de Mézerac, Artefact APAC CEO, is what kind of data a company or brand can access about consumers in China. Many people believe that China is completely closed. But it turns out that this is not the case. If you look at the digital ecosystems and where Chinese consumers actually are, there are three types of ecosystems and three levels of openness.
26 August 2024
AI and Competitiveness: Five Predictions for Retail by 2030
Jérôme Petit, Managing Partner & Global lead Retail at Artefact, examines the uses of AI to see how it will serve retail by the year 2030.
25 August 2024
RENAULT GROUP, EUROPCAR MOBILITY GROUP & GOOGLE CLOUD at AI for Industry by Artefact – AI for Automotive
Key learnings from the panel discussion with Rodolphe Gelin, Expert AI and Robotics at Renault Group, Vincent Cadoret, Chief Data and Analytics Officer at Europcar Mobility Group, and Franck Bonnay, Key Account Executive at Google Cloud.
8 August 2024
DELL TECHNOLOGIES, NVIDIA & SODERN at AI for Industry by Artefact – AI in the industry: from challenges to success
Key learnings from the panel discussion with Wojciech Janusz, EMEA Data Science and AI for Industry Specialist at Dell Technologies, Hakim Dridi, Industrial Technical Community Lead - Office of the CTO Ambassador at Dell Technologies, Pierre-Yves Le Morvan, Industrial and Manufacturing Lead for France at Nvidia, and Mickaël Meunier, CTO at Sodern (Ariane Group).
8 August 2024
NAVAL GROUP, GICAN, DELFOX & ÆGIR at AI for Industry by Artefact – AI for operational superiority
Key learnings from the panel discussion with Sébastien Rousset, Chief AI Officer at Naval Group, Alice Memang, Co-founder & COO at Delfox for Autonomy, Mikael Volut, Founder of Aegir, and Timothée Moulinier, Research and Development, Innovation and Digital Delegate at Gican.
8 August 2024
AI for Industry at DECATHLON – AI for Industry Summit by Artefact
Key learnings from the keynote by Milton Martinez Luaces, Vice-President of Data - Value Chain at Decathlon, at the AI for Industry Summit by Artefact.
8 August 2024
GRDF, SALESFORCE & BACK/FUTURE at AI for Industry by Artefact – AI Energy: Transformation and acceleration
Key learnings from the panel discussion with Ronan Tallec, Sales Director Energy & Utilities at Salesforce, Nezar El Hjiri, Data Scientist - DataLab at GRDF, and Severin Duc, Founder of Back/Future & PhD in History.
8 August 2024
AIR LIQUIDE, RENAULT GROUP & SAFRAN at AI for Industry by Artefact – Setting up and adopting trusted AI
Key learnings from the panel discussion with Fabien Mangeant, Chief Data & AI Officer at Air Liquide, Rodolphe Gelin, Expert AI and Robotics at Renault Group, and Dabuek Duclos, Scientific Director Digital Sciences and Technologies Department at Safran, at the AI for Industry by Artefact Summit.
8 August 2024
FORVIA, SUEZ & ARIANE GROUP at AI for Industry by Artefact – The importance of IT and OT data convergence in industry
Key learnings from the panel discussion with Youssef Benzakour, Operations Digital Transformation VP at Forvia, Bérangère Sixta, Group Head of Data at Suez, and David Rodriguez, Head of Data & AI, Central Data & AI Manager at Ariane Group, at the AI for Industry by Artefact Summit.
8 August 2024
FRAMATOME, VIGINUM & STORMSHIELD at AI for Industry by Artefact – Sovereignty: your competitors are listening. What to do and how?
Key learnings from the panel discussion with Vincent Champain, SEVP Chief IT & Digital Officer at Framatome, Marc-Antoine Brillant, Head of the department for Vigilance and Protection at Viginum, and Franck Bourguet, VP Engineering at Stormshield, at the AI for Industry by Artefact Summit.
8 August 2024
MICHELIN, FORVIA & CELONIS at AI for Industry by Artefact – AI for Automotive: State of the art & use cases
Key learnings from the panel discussion with Jean-Vianney Chiron, AI Transformation Manager at Michelin, Caroline Connan, Group Chief Data Officer & Digital Transformation at Forvia, and Prashant Dhanraj, Lead AI Engineer - Automotive at Celonis, at the AI for Industry by Artefact Summit.
8 August 2024
ENGIE, ERAMET & SCHNEIDER ELECTRIC at AI for Industry by Artefact – AI for decarbonization in industry
Key learnings from the panel discussion with with Jean-Loup Loyer, Chief Data & AI Officer at Eramet, Philippe Rambach, SVP, Chief AI Officer at Schneider Electric, and Mihir Sarkar, Head of AI, Engie Research & Innovation at ENGIE.
8 August 2024
Opening Speech: AI in Financial Services: Key Market Trends and Insights for 2024 by ARTEFACT
Key learnings from the opening speech by Joffrey Martinez, Partner & Global Financial Services Lead at Artefact, on AI in Financial Services: Key Market Trends and Insights for 2024.
7 August 2024
SCOR & SOCIETE GENERALE at AI for Finance by Artefact – Managing Data Management: Challenges in a Fast-Evolving AI Landscape
Key learnings from the panel discussion with Antoine Ly, Chief Data Science Officer at SCOR, Christophe Tummers, Group Chief Data Officer at Société Générale, and Jérémie Cornet-Vuckovic, Directeur Data Consulting, Strategy and AI Projects at Artefact.
7 August 2024
ODDO BHF & INDOSUEZ WEALTH MANAGEMENT at AI for Finance by Artefact – AI for Private banking & financial services
Key learnings from the panel discussion with Laure Lesage, Chief Data & Digital Officer at ODDO BHF, Lydie Percier, Chief Innovation Officer at Indosuez Wealth Management, and Alexis Baufine-Ducrocq, Partner at Artefact.
7 August 2024
SOCIETE GENERALE & ARTEFACT at AI for Finance by Artefact – AI Strategy for Société Générale
Key learnings from the discussion between Christophe Lattuada, COO of Global Banking & Investor Solutions and Group Executive Sponsor for AI at Société Générale, and Joffrey Martinez, Global Financial Services Lead at Artefact.
6 August 2024
BNP PARIBAS & ARTEFACT at AI for Finance by Artefact – Transforming commercial banking with AI
Key learnings from the discussion between Pierre Ruhlmann, Chief Operating Officer French Retail Banking at BNP Paribas, and Joffrey Martinez, Global Financial Services Lead at Artefact.
6 August 2024
BNP PARIBAS, GISKARD, MISTRAL AI & GOOGLE CLOUD at AI for Finance by Artefact – AI Language Models for businesses across customer support
Key learnings from the panel discussion with Hugues Even, Group Chief Data Officer at BNP Paribas, Matteo Dora, CTO at Giskard, Guillaume Bour, Head of Enterprise EMEA at Mistral AI, Anne-Laure Giret, Head of Google Cloud AI GTM, EMEA South at Google Cloud, and Hanan Ouazan, Partner & Generative AI Lead at Artefact.
6 August 2024
CREDIT AGRICOLE at AI for Finance by Artefact – AI at the Heart of the Group’s Strategy
Key learnings from the discussion between Aldrick Zappellini, Group Data Director & CDO at Crédit Agricole Group and Alexis Baufine-Ducrocq, Partner at Artefact.
6 August 2024
BNP PARIBAS at AI for Finance by Artefact – Unveiling the hidden potential of AI
Key learnings from the keynote by Adrien Vesteghem, AI Program Director at BNP Paribas, on unveiling the hidden potential of AI.
5 August 2024
IBM, CREDIT AGRICOLE & BNP PARIBAS at AI for Finance by Artefact – Generative AI, a new lever for operational performance
Key learnings from the panel discussion with Anne-Gaëlle Chasles, Vice-President IBM and Managing Director Financial Services at IBM, Emmanuel Sardet, Deputy Group CIO, and Group CTO at Groupe Crédit Agricole, Su Yang, Head of AI for transaction banking and head of AI and IT innovation at BNP Paribas, and Jérémie Cornet-Vuckovic, Data Consulting Director - Strategy and AI Project at Artefact.
5 August 2024
JPMC at AI for Finance by Artefact – Pioneering AI in Finance: from Reinforcement Learning to LLMs for Documents & Quantitative Reasoning
Key learnings from the discussion between Nelson Vadori, Executive Director, J.P. Morgan AI Research at JP Morgan Chase, and Akhilesh Kale, Partner US Financial Services Leader at Artefact.
5 August 2024
TOTALENERGIES TRADING at AI for Finance by Artefact – LLM for trading
Key learnings from the discussion between Pierre Van Ingelandt, Digital Officer - Head of Innovation at TotalEnergies Trading, and Lorenzo Croati, Partner at Artefact, on LLM for trading.
5 August 2024
MAIF & TREASURE DATA at AI for Finance by Artefact – How to improve performance through the deployment of gen AI solutions for businesses, within a sovereign and responsible framework
Key learnings from the panel discussion with Ghislain Lefebvre, Senior Strategic Account Executive, South Europe at Treasure Data, Guillaume Rincé, CTO at Maif, and Sophie Huss, Chief Marketing Officer at Artefact.
5 August 2024
IBM & CREDIT MUTUEL at AI for Finance by Artefact – Leveraging machine learning: Innovations, challenges, and future trends in banking
Key learnings from the panel discussion with Jean-Philippe Desbiolles, Managing Director, IBM Financial Services at IBM, Damien Ernst, Deputy CIO and CTO at Crédit Mutuel Alliance Fédérale, and Emma Sezen, Head of AI for Finance at Artefact.
5 August 2024
PASQAL at AI for Finance by Artefact – Quantum computing in finance with neutral atoms
Key learnings from the keynote by Vincent Martin, Technical Business Developer at Pasqal on Quantum computing in finance with neutral atoms.
5 August 2024
DELL TECHNOLOGIES, NVIDIA & BNP PARIBAS at AI for Finance by Artefact – Driving financial innovation, adopting AI and gen AI
Key learnings from the panel discussion with Eric Bezille, Office of CTO - CTO Ambassador - Senior Manager Solution Architects at Dell Technologies, Marco Mengotto, EMEA Financial Services Practice Leader at Dell Technologies, Laetitia Faucon, FSO Lead France at Nvidia, and Andrea Mogini, Head of Language Analytics - Pace, at BNP Paribas.
4 August 2024
Generating impact with AI: The human qualities that can make it work better
Despite general agreement that AI will transform most industries in the coming decades, a recent BCG survey of 2,700 companies revealed that only 11% have demonstrated significant value and impact using AI. In fact, few have managed to scale beyond pilots. With modest investments in specific AI use cases, the 11% of successful companies can generate up to 6% more revenue, and as investments increase, the revenue impact from AI can triple to 20% or more. The most advanced companies also outperform on other KPIs. But what about the other 90% of companies that struggle to show any kind of impact? What qualities do successful companies have that the others lack?
4 August 2024
How GenAI is helping to grow China’s wildly popular Little Red Book social platform
Edouard de Mézerac, Artefact APAC CEO, reveals what’s behind the curtain on Little Red Book, aka Xiaohongshu, China’s social media channel. The app, simply called Red by its users, has become one of the hottest social platforms in China. Founded in 2013 originally as a cross-border shopping hub, the Shanghai-based platform has evolved into a vital part of the Chinese social media landscape, with over 300 million monthly active users. With over 80 million community sharers and 90% user-generated content, the platform's unique blend of social media and e-commerce is designed to inspire lives by enabling users to share experiences through images, video and text.
4 August 2024
AI in Singapore and China: Opportunities and challenges for multinationals
In a recent weekly video update, Edouard de Mézerac, Artefact APAC CEO, reported that Singapore's Deputy Prime Minister announced “a substantial investment of one billion Singapore dollars (approximately 750 million USD) over the next three to five years to bolster the country's AI capabilities.” This initiative isn’t just another push towards AI development; it reflects Singapore’s strategic approach to integrate AI into its core industries. Two aspects stand out in Singapore's AI strategy: business application and regulatory foresight.
4 August 2024
Steve Rosenblum, Founder of Libertify , and Vinit Srivastava, Co-Founder & CEO of MerQube, at AI for Financial Services NYC – Elevate Client Engagement & Boost Revenue
In this talk, the founder of Libertify shared insights into their innovative solutions aimed at transforming client engagement in the financial services sector. Libertify, a company with offices in New York, Dubai, and Hong Kong, addresses a significant pain point in the industry: the complexity of lengthy, compliance-heavy documents that clients often overlook or ignore. These documents, essential for regulatory purposes, are frequently unread, leading to compliance risks and missed opportunities for revenue generation.
2 August 2024
Charlie Flanagan, Head of AI at BAM, and Adam Wenchel, CEO & Founder of Arthur AI, at AI for Financial Services NYC – Driving Smarter Investments
Adam Wenchel, co-founder and CEO of Arthur, welcomes Charlie Flanigan, head of AI at Balyasny Asset Management. BAM is a large hedge fund managing $21 billion across various markets. Charlie emphasizes the importance of their centralized applied AI team, consisting of six engineers and six researchers, who develop tools to enhance investment efficiency and productivity.
2 August 2024
Johan Bryssinck, Program Lead for AI/ML at Swift, Chalapathy Neti, Head of AI/ML Platform at Swift, & Tobias Hann, CEO Mostly AI – Global Financial Crime Prevention
The discussion focuses on the significant challenges within the financial services industry, particularly concerning financial crime, fraud, and anti-money laundering. These issues are estimated to cost around $480 billion globally. Tackling these problems at scale requires collaborative innovation, primarily because data is dispersed across multiple silos.
2 August 2024
Dr. Sai Zeng, Head of AI CoE & Distinguished Engineer at UBS, at AI for Financial Services NYC – AI Successes in Investment Management
At UBS Sai Zeng leads the implementation of AI-driven strategies to enhance data management, risk reduction, and operational efficiency across the bank's group functions.
2 August 2024
Abdelaziz Benyahya, CTO at AXA AFRICA, at AI for Financial Services NYC – The path to Value Driven AI: A tale from Africa
Abdelaziz Benyahya has extensive experience in management consulting from his time at Accenture and also teaches Business Strategy and Design Thinking at ESSEC Business School. His role at AXA focuses on leading digital transformation and innovation initiatives within the region.
2 August 2024
Richard Falk-Wallace, Co-Founder & CEO of ARCANA, at AI for Financial Services NYC – Risk Modelling & Performance at the Age of AI / ML
Richard Falk-Wallace is the CEO and co-founder of Arcana, a company focused on enabling institutional investors to understand portfolio risks and optimize performance using sophisticated data analytics. He graduated from Columbia University and has extensive experience in the financial sector.
2 August 2024
Karl Wirth, Chief Product & Technology Officer, and Luma Dahlbacka, Senior Director, Digital Experience Management at TREASURE DATA – Data Driven CX and Personalization in Financial Services
Customer expectations are rapidly evolving due to advancements in digital experiences across various industries. In financial services, customers demand real-time updates and seamless processes. This expectation drives the need for greater transparency and efficiency in financial transactions and services. In addition to that, AI plays a critical role in addressing industry challenges in retail banking, particularly in enhancing customer experience and ensuring regulatory compliance.
2 August 2024
Aditi Subbarao, Global Financial Services Lead at INSTABASE, at AI for Financial Services NYC – GenAI adoption in loan origination
Aditi Subbarao's expertise lies in financial services, strategic partnerships, and the application of AI to automate complex business processes. She has a strong background in leveraging advanced technologies to solve complex business problems in the financial sector.
2 August 2024
Adrien Vesteghem, AI Program Director at BNP Paribas, at the Adopt AI Summit – Under the hood of the Banking Industry: The AI revolution with BNP Paribas
Adrien Vesteghem is the AI Program Director at BNP Paribas, where he has structured and launched a major transformation program for all business lines across the bank. He oversees the delivery of AI engines, from ideation to change management, with initial implementations in fraud detection and inbound management. He also focuses on AI risk management and promotes employee acculturation, especially with a focus on Generative AI.
30 July 2024
Orange France, Orange Spain and Google Cloud at the Adopt AI Summit – Reinventing customer relationships in Telco
Orange France handles 70 million customer interactions annually, with 25 million through calls and 5 million through written conversations. The company emphasizes digital channels, with 100 million interactions being digital. They aim to optimize costs, improve customer satisfaction, and increase revenues through specialized internal agents focusing on specific expertise.
30 July 2024
Matthieu Heslouin, Chief Digital Officer at Bpifrance, and Lionel Chaine, CIO at BPIfrance at the Adopt AI Summit – Bank or fintech, how is AI changing things?
Over the past five years, Bpifrance has evolved from a traditional investment bank into a fintech company. This shift is driven by the need to enhance productivity, streamline operations, and support the French enterprise ecosystem through advanced data management and AI technologies.
30 July 2024
Vincent Wang, Chief Digital Officer at LEGRAND, at the Adopt AI Summit – How to augment the workforce with Gen AI?
Vincent Wang is the Chief Digital Officer at Legrand since 2022. He oversees digital transformation initiatives and integrates advanced technologies to improve operational efficiency and customer engagement. Prior to this, he worked at Accenture and SFR, focusing on digital strategy and product management. Vincent holds a Master’s degree from HEC Paris and from Mines Paris, completed in 2012. His work at Legrand includes leveraging technologies like generative AI to enhance customer support and product management.
30 July 2024
Frédéric Gimenez, CDO at TotalEnergies, at the Adopt AI Summit – How AI supports digitalization strategy
At TotalEnergies, Frédéric leads various digital initiatives, focusing on enhancing operational efficiencies and supporting the company's transition to sustainable energy solutions. His strategic vision and innovative approach have been instrumental in driving technological advancements and fostering impactful digital strategies within the organization.
30 July 2024
Matthieu Grymonprez, Global CDO & CIO of Adeo at the Adopt AI Summit – Foster the development & industrialization of AI within a global group
Matthieu Grymonprez is an alumnus of the prestigious Ecole Polytechnique, currently CDO & CIO of Adeo. With a strong background in engineering and technology, he led significant projects in software development, cybersecurity, and IT infrastructure. His strategic vision and innovative solutions have enhanced the technological capabilities and operational efficiencies of his organizations, driving impactful advancements and digital strategies at Adeo.
30 July 2024
Pierric Duthoit, CDO at COTY at the Adopt AI Summit – Transforming Beauty Marketing with AI
Pierric Duthoit’s career includes significant roles at major tech companies; he was previously the Country Business Director for Meta (formerly Facebook) in France and also held executive positions at Google. He is the Chief Digital Officer at Coty, a leading global beauty company known for pioneering innovations in the fragrance industry, such as marketing novelties and influential scents.
30 July 2024
Mastering Summer 2024 Travel Advertising: Strategies for Success
At Artefact, we have been helping travel advertising navigate this crucial period for more than 10 years. Summer 2024 is finally around the corner, and we’ve uncovered some of the important points to consider if you want to succeed in the very competitive environment of digital media.
17 July 2024
Aymeric Augustin, CTO at Qonto, and Gabriel Hubert, CEO & Co-founder of Dust – Gen AI adoption at fast-growing companies
Qonto uses Dust to automate certain tasks, increasing productivity by 20%. For example, AI checks incorporation documents to identify prohibited activities, reducing processing time from 15 to 12 minutes. The development and implementation of these solutions take approximately two weeks, with an immediate return on investment.
12 July 2024
Full-funnel media setup: Combining paid and organic social media strategies
To achieve full-funnel marketing success, a company must balance both paid and organic media strategies. Each approach has its own strengths and supports the other: paid social media expands reach to new audiences, while organic social nurtures a loyal following for free. Without an online presence to back up paid ads, brand trust can diminish. Integrating paid ads that align with organic content creates a cohesive consumer experience. Inconsistent messaging across channels can harm the overall marketing strategy and reduce consumer favorability.
3 July 2024
Fierté AI: The open-source GenAI assistant that protects against microaggressions and reduces bias
A series of controversies surrounding the outcomes of GenAI models has increased advocacy for ethical oversight and governance of AI. While explicit bias, violence, and discrimination have advanced, implicit bias and microaggressions have not. On the eve of Pride Month 2024, Artefact released Fierté AI, an ethical open source LLM assistant that can detect and rephrase microaggressions and unconscious bias in all GenAI models. At Artefact, we truly believe that "AI is about people''. This has been our primary motivation in building Fierté AI. "Fierté" means "pride" in French and represents the LGBTQIA+ community's ongoing struggle for equality in society.
26 June 2024


































































