As Artefact’s Lead Data Scientist, Pengfei Zhang leverages data and AI technologies to provide end-to-end modeling products for a wide range of clients, such as luxury brands, global beauty brands, FMCG and retail companies to enable data marketing and supply chain optimization.

Prior to joining Artefact, Pengfei Zhang was recognized by the Shanghai government for his achievements in data and artificial intelligence. He became a senior engineer and industry mentor at Shanghai Jiao Tong University and Fudan University, where he led a team of talented data scientists, unlocked data potential for their clients and was responsible for artificial intelligence projects.

As an industry leader, Pengfei Zhang is dedicated to researching the development of technologies in the field of data potential and artificial intelligence, as well as the dissemination of knowledge in the field. Additionally, he has conducted several courses on data and artificial intelligence for undergraduate and master students at Shanghai Jiaotong University and Fudan University.

Currently, Pengfei Zhang leads a team of data scientists and engineers who make up more than 15% of Artefact’s China workforce, achieving 7% of the company’s revenue in 2021. The team also became the winner of AIWIN 2021 (Artificial Intelligence World Innovation Competition) for their innovative solutions in the field of AI and business.

Among the many products developed by Pengfei Zhang, the “Second Purchase Propensity Score” is an artificial intelligence model that uses first-party consumer profiles, transaction records and behavioural data from brands to better predict existing customers’ propensity to return and help brands further improve their second purchase rates. For luxury cosmetic brands, the model can drive a 20% conversion rate compared to traditional conservative options, and allows for continuous monitoring of daily business performance.

As one of the most important and influential media outlets in the Asia Pacific region, Campaign Asia has strict criteria for award selection. The rules for Tech MVP 2022 were developed by Campaign Asia in conjunction with industry technology leaders to ensure the legitimacy and authority of the winners.

With his keen insight and unique approach to data, Pengfei Zhang successfully developed and practiced the “Secondary Purchase Propensity Score” artificial intelligence model, which impressed the judges at Tech MVP.

Thank you to Campaign Asia and the industry experts for this recognition. Furthermore, thank you to Pengfei Zhang for his contributions and efforts in transforming Artefact from a small digital agency into a unique end-to-end data services company.

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