Marketing Analytics
Unlock actionable insights from your marketing data to enhance campaign performance, optimize spending, and drive ROI.
We help companies measure, automate repetitive tasks and launch advanced use cases.
In the fast-paced digital landscape, businesses must leverage data to stay competitive. Artefact’s Marketing Analytics services help brands harness the power of data to optimize marketing performance, improve customer engagement, and increase return on investment (ROI).
We use data, technology and artificial intelligence to improve brands’ marketing measurement, automate repetitive tasks and launch advanced data-science use cases.
From advanced customer segmentation to predictive analytics, we enable marketing teams to make informed, data-driven decisions that fuel growth. Whether you want to streamline campaigns, optimize budget allocation, or improve personalization, our analytics solutions are tailored to your specific business needs.
Marketing ROI Measurement
Using the latest developments in machine learning technologies (CausalNex), our marketing measurement tool goes further than all existing solutions.
Artefact MROI provides a single source of truth which accurately measures the incrementality of all marketing activities and other factors impacting business goals, for the first time.
Dashboarding & Automation
We use data, technology and AI to automate repetitive tasks and focus on business value.
Our services include:
- Dashboarding.
- Transforming data into insights.
- Media plan building and forecasting.
- Tool API connection.
- Audience building.
- Optimisation recommendations.
- Adserver Trafficking.
- Data monitoring.
Bid 0ptimisation
Using media buying tools, raw data and AI, we are experts in helping brands optimise their media bidding strategies.
Measurement & Attribution Strategy
We help brands define and implement their marketing measurement strategies in order to answer key business question with data. This includes (but is not limited to):
- Tracking online/offline sales attributing them to marketing activities.
- Analysing the contribution of each touchpoint with multi-touch attribution tools (e.g. Google, Facebook) and custom data-driven attribution.
- Marketing Mix modelling.
- Defining campaign optimisation methodology through control groups.
Algorithmic Segmentation (scoring, CLV, recos)
We use data and AI to algorithmically segment customers and prospects in order to:
- Find high-value segments.
- Build RFM segmentation and look-alike audiences.
- Recommend the next best product.
- Recommend the best creative/channels.
- Increase customer lifetime value.
Feed & Business Data Integration
We leverage data feeds (related to product information and price, for example) and business data to make the most of media partner technology and algorithms. We work across Google Marketing Platform (GMP — including Google Ads), Facebook and Demand Side Platforms (DSPs).
Unlock Advanced Insights with Artefact, an Amazon Marketing Cloud Service Provider
What is Amazon Marketing Cloud? Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and cloud-based data clean room that allows advertisers to analyze and optimize their Amazon Ads campaigns with unprecedented depth. With AMC, brands can integrate and analyze cross-channel signals, uncover audience insights, and refine their media strategy—all within a dedicated, pseudonymized environment.
Artefact, as an Amazon Marketing Cloud Service Provider, helps brands leverage AMC’s full potential, providing custom analytics solutions, audience segmentation, and advanced measurement frameworks.
How Artefact Helps You Leverage AMC
We enable brands to:
- Unify their data – Seamlessly combine Amazon Ads signals with first-party data for a holistic view of performance.
- Enhance audience insights – Identify and activate high-value segments based on engagement trends.
- Refine media strategy – Analyze the impact of different ad formats and optimize cross-channel effectiveness.
- Improve measurement and attribution – Build custom attribution models to understand media contribution.
- Boost campaign effectiveness – Develop tailored reports and recommendations to maximize advertising ROI.
Key Capabilities of AMC with Artefact
• Advanced Analytics & Reporting – Our expertise in AMC queries and SQL scripting allows us to generate in-depth reports tailored to your KPIs.
- Full-Funnel Performance Analysis – Measure ad effectiveness across all stages of the customer journey, from awareness to conversion.
- Audience Segmentation & Activation – Create granular audience cohorts for precision targeting and improved ad personalization.
- Cross-Channel Impact Measurement – Evaluate how Amazon Ads interact with other media channels to optimize spend allocation.
- Predictive Modeling & Data Science – Utilize machine learning models within AMC to forecast trends and improve decision-making.
Artefact’s AMC Consulting Services
We provide end-to-end AMC consulting, from initial setup and onboarding to custom dashboard development and ongoing strategic insights. Whether you’re looking to refine your attribution models, enhance audience targeting, or optimize cross-media measurement, we have the expertise to elevate your Amazon Ads performance.
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