营销分析
Unlock actionable insights from your marketing data to enhance campaign performance, optimize spending, and drive ROI.
We help companies measure, automate repetitive tasks and launch advanced use cases.
In the fast-paced digital landscape, businesses must leverage data to stay competitive. Artefact’s Marketing Analytics services help brands harness the power of data to optimize marketing performance, improve customer engagement, and increase return on investment (ROI).
我们利用数据、技术和人工智能来改善品牌的营销测量，使重复性任务自动化，并推出先进的数据科学用例。
从先进的客户细分到预测分析，我们使营销团队能够做出以数据为导向的明智决策，从而推动业务增长。无论您是想简化营销活动、优化预算分配还是提高个性化水平，我们的分析解决方案都能满足您的特定业务需求。
仪表盘和自动化
我们利用数据、技术和人工智能来实现重复性工作的自动化，并关注商业价值。
我们的服务包括：
- Dashboarding.
- Transforming data into insights.
- Media plan building and forecasting.
- Tool API connection.
- Audience building.
- Optimisation recommendations.
- Adserver Trafficking.
- Data monitoring.
Bid 0ptimisation
利用媒体购买工具、原始数据和人工智能，我们是帮助品牌优化其媒体竞价策略的专家。
测量和归因策略
我们帮助品牌定义和实施他们的营销测量策略，以便用数据回答关键的商业问题。这包括（但不限于）。
- Tracking online/offline sales attributing them to marketing activities.
- Analysing the contribution of each touchpoint with multi-touch attribution tools (e.g. Google, Facebook) and custom data-driven attribution.
- Marketing Mix modelling.
- Defining campaign optimisation methodology through control groups.
Algorithmic Segmentation (scoring, CLV, recos)
我们利用数据和人工智能对客户和潜在客户进行算法细分，以便：
- Find high-value segments.
- Build RFM segmentation and look-alike audiences.
- Recommend the next best product.
- Recommend the best creative/channels.
- Increase customer lifetime value.
流广告和商业数据整合
我们利用数据反馈（例如与产品信息和价格有关）和商业数据，充分利用媒体合作伙伴的技术和算法。我们在谷歌营销平台（GMP--包括谷歌广告）、Facebook和需求方平台（DSP）上工作。
Unlock Advanced Insights with Artefact, an Amazon Marketing Cloud Service Provider
What is Amazon Marketing Cloud? Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and cloud-based data clean room that allows advertisers to analyze and optimize their Amazon Ads campaigns with unprecedented depth. With AMC, brands can integrate and analyze cross-channel signals, uncover audience insights, and refine their media strategy—all within a dedicated, pseudonymized environment.
Artefact, as an Amazon Marketing Cloud Service Provider, helps brands leverage AMC’s full potential, providing custom analytics solutions, audience segmentation, and advanced measurement frameworks.
How Artefact Helps You Leverage AMC
We enable brands to:
- Unify their data – Seamlessly combine Amazon Ads signals with first-party data for a holistic view of performance.
- Enhance audience insights – Identify and activate high-value segments based on engagement trends.
- Refine media strategy – Analyze the impact of different ad formats and optimize cross-channel effectiveness.
- Improve measurement and attribution – Build custom attribution models to understand media contribution.
- Boost campaign effectiveness – Develop tailored reports and recommendations to maximize advertising ROI.
Key Capabilities of AMC with Artefact
• Advanced Analytics & Reporting – Our expertise in AMC queries and SQL scripting allows us to generate in-depth reports tailored to your KPIs.
- Full-Funnel Performance Analysis – Measure ad effectiveness across all stages of the customer journey, from awareness to conversion.
- Audience Segmentation & Activation – Create granular audience cohorts for precision targeting and improved ad personalization.
- Cross-Channel Impact Measurement – Evaluate how Amazon Ads interact with other media channels to optimize spend allocation.
- Predictive Modeling & Data Science – Utilize machine learning models within AMC to forecast trends and improve decision-making.
Artefact’s AMC Consulting Services
We provide end-to-end AMC consulting, from initial setup and onboarding to custom dashboard development and ongoing strategic insights. Whether you’re looking to refine your attribution models, enhance audience targeting, or optimize cross-media measurement, we have the expertise to elevate your Amazon Ads performance.
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