营销分析
Unlock actionable insights from your marketing data to enhance campaign performance, optimize spending, and drive ROI.
We help companies measure, automate repetitive tasks and launch advanced use cases.
In the fast-paced digital landscape, businesses must leverage data to stay competitive. Artefact’s Marketing Analytics services help brands harness the power of data to optimize marketing performance, improve customer engagement, and increase return on investment (ROI).
我们利用数据、技术和人工智能来改善品牌的营销测量，使重复性任务自动化，并推出先进的数据科学用例。
从先进的客户细分到预测分析，我们使营销团队能够做出以数据为导向的明智决策，从而推动业务增长。无论您是想简化营销活动、优化预算分配还是提高个性化水平，我们的分析解决方案都能满足您的特定业务需求。
仪表盘和自动化
我们利用数据、技术和人工智能来实现重复性工作的自动化，并关注商业价值。
我们的服务包括：
- Dashboarding.
- Transforming data into insights.
- Media plan building and forecasting.
- Tool API connection.
- Audience building.
- Optimisation recommendations.
- Adserver Trafficking.
- Data monitoring.
Bid 0ptimisation
利用媒体购买工具、原始数据和人工智能，我们是帮助品牌优化其媒体竞价策略的专家。
测量和归因策略
我们帮助品牌定义和实施他们的营销测量策略，以便用数据回答关键的商业问题。这包括（但不限于）。
- Tracking online/offline sales attributing them to marketing activities.
- Analysing the contribution of each touchpoint with multi-touch attribution tools (e.g. Google, Facebook) and custom data-driven attribution.
- Marketing Mix modelling.
- Defining campaign optimisation methodology through control groups.
Algorithmic Segmentation (scoring, CLV, recos)
我们利用数据和人工智能对客户和潜在客户进行算法细分，以便：
- Find high-value segments.
- Build RFM segmentation and look-alike audiences.
- Recommend the next best product.
- Recommend the best creative/channels.
- Increase customer lifetime value.
流广告和商业数据整合
我们利用数据反馈（例如与产品信息和价格有关）和商业数据，充分利用媒体合作伙伴的技术和算法。我们在谷歌营销平台（GMP--包括谷歌广告）、Facebook和需求方平台（DSP）上工作。
Our expert content about Data Marketing
解密营销组合模型中的品牌和长期效应测量
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The holistic measurement puzzle: Navigating the complex landscape of Marketing ROI
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生成式AI如何创造更加个性化的营销？
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