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Die zielgerichtete Datennutzung der Zukunft – Der Weg von «Daten» zu «Mehrwerten»
Welche Chancen und Möglichkeiten sind durch die aktuellen Entwicklungen in der Technologie rund um Data und AI für Marken und Unternehmen möglich?
An expert’s view of data governance
Our Consulting Director Benelux Ties Carbo, recently discovered that Funnel's views on data governance needed some extra polishing and clarification. In an interview with Funnel he dives into the key strategies of data governance to consider.
Six weeks to define a data strategy: How Artefact helped a wellness tech leader articulate and align with a company’s data vision.
In the data world, the concept of "data for data's sake" is meaningless. At Artefact, our philosophy has always been that data strategy...
Affiliate Marketing: From Fundamentals to Innovations
Boost your growth with affiliate marketing through international partnerships and performance-driven tactics. Leveraging our in-house solutions, Artefact affiliate marketing offers real-time tracking and targeted engagement to enhance brand visibility and conversions.
“AI & agencies” Google Guide | AI at each stage of the customer journey | on Think with Google blog
You’re reading the second chapter of the six-part guide, "AI at every stage of the customer journey".
“AI & agencies” Google Guide | Adding value with AI | on Think with Google blog
You’re reading the first chapter of the six-part guide, "How agencies use AI to increase their impact and develop new areas of expertise".
General Terms
General Terms Download EN Télécharger FR ARTICLE 1: DEFINITIONS For the purposes of these General Terms and Conditions, the following terms, whether in the singular or plural, shall be understood, when used with a capital letter, to have the meanings set forth below: “Anomaly(-ies)”: any non-conformity, possibly reproducible, in the context of an IT Deliverable appearing on the Services and independent of misuse or use not in accordance with the contractual documentation, in particular the Proposal; “Artefact”: means the company Artefact, registered in the Paris Trade and Companies Register under the number B [...]
CDP is the Key: Unlocking the Value of Customer Data in Banking and Insurance
In today's data-driven world, customer data has become a strategic asset for businesses across various industries. Retail banks and...
Unlock revenue growth with data-driven digital marketing maturity?
Artefact's approach included developing a comprehensive maturity assessment, identifying opportunities for advanced use cases, and...
MENA data experts: 3 mindset shifts to help your brand build a stronger personalisation foundation
About one-third of chief marketing officers in the Middle East and North Africa (MENA) say they’re investing in personalisation this year.
Co-leadership committed to business success accompanied by 80 talented people in AI, data & digital.
Co-leadership of Artefact DACH with 4 top managers Joachim Sontag, Partner in Data & AI consulting, Valentina Piol & Christopher Wilhems, both VP Digital Marketing, and Olivier Verwilghen, MD and COO.
User Experience Optimisation
USER EXPERIENCE OPTIMISATION We help you improve user satisfaction and boost your business success. DATA MARKETING The quality of the user experience is the first driver of retention, conversion and profitability. User Experience (UX) refers to the overall experience of a user when inserting, using, visiting, or applying a product, an application, a website or software and is part of the overall customer experience (CX) of a user. This is the sum of all sales and marketing touch points a user might experience. As behavioral changes have led to a shift [...]
Encoding categorical features in forecasting: are we all doing it wrong?
We propose a novel method for encoding categorical features specifically tailored for forecasting applications.
Succesful implementations of first-party data solutions in paid search (SEA): how to overcome obstacles
Overcome the obstacles of first-party data solutions with our article and checklist.
Big Data Platform: A Foundation for Data Solutions | Guidelines for a Future-proof and Purpose-built Platform
Big data platform have become an essential foundation for organizations to efficiently deploy data solutions.
Digitalisation at China Speed: Racing Towards Data and AI Dominance
Xavier Mussard, consulting partner at Artefact Asia invited by EICN and joined a panel discussion on AI and digitalisation.
Generative AI: To stay competitive, companies must combine data science and consciousness
Tribunes GenAI - VVT Hubforum Report | In just two months, ChatGPT has become the world's most downloaded product.
Data in Action: Empowering Le Refuge and Confronting Biases.
Artefact is proud to collaborate with Le Refuge, a distinguished French NGO dedicated to providing shelter and support for young individuals facing discrimination based on their sexual orientation or gender identity.
Generative AI: a consumer revolution with high-value business use cases for companies
Tribune Artefact - IMA white paper on generative AI | Since late 2022, the field of generative Artificial Intelligence has been booming.
Make the most out Google Marketing Platform (GMP) with the right partner
Learn how to maximise the potential of your digital marketing campaigns with Google Marketing Platform (GMP) with Artefact. Discover the basics of GMP and how to get the most out of it for your business.
Empowering Diversity: Artefactors, Embodied by Victoria Metzger.
Artefact, a leading organization in the tech and data industry, takes immense pride in its commitment to diversity and inclusion.
