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Measurement, the key to a successful AI strategy
No strategy is effective without measurement! Choosing projects, evaluating the performance of AI agents or the hallucinations of the machine: detailed explanations of the governance you need to put in place to stand out from the crowd thanks to artificial intelligence.
Artefact Benelux debuts in Best Analytics with 4.5 stars in Emerce 100
Artefact Benelux debuts with 4.5 stars in Best Analytics in Emerce 100's list of 2025. Additionally, we've been awarded 4 stars in “Best Digital Marketing Agency”.
Artefact Data & AI Summit, Dubai
We are excited to welcome you to the Artefact Data & AI Summit – Dubai, gathering industry leaders, innovators, and decision-makers who are driving the evolution of data and AI. This exclusive event will explore cutting-edge trends, real-world applications,
The State of Cross-Channel Marketing in BFSI
Mindsets are shifting fast in financial services. To uncover how, we partnered with MoEngage and Treasure Data to survey 150+ marketers at Bank of America, Deutsche Bank, TD Bank, RBC, and more. T he result? The 2025 State of Cross-Channel Marketing: Financial Services Edition.
Les Cahiers de la Fintech – Compliance 2025 | Avec Artefact
Contribution d’Artefact à la nouvelle édition des "Cahiers de la Fintech Compliance 2025", signée par l’L'Observatoire de la Fintech, en partenariat avec Treezor, qui décrypte les grandes tendances en matière de réglementation et de conformité dans l’univers des Fintechs et des Services Financiers.
How BFSI Brands Can Win with Cross-Channel Engagement
Everyone’s investing in CX tech. But here’s the truth—technology alone doesn’t build trust. In the 2025 State of Cross-Channel Marketing: Financial Services Edition, based on a survey of 150+ financial marketers, 81.1% said they’re investing heavily in customer experience
Driving HCP Engagement & Sales Performance for Healthcare in China
Our HCP Engagement Mix Modeling offering is designed to address these challenges head-on, providing a comprehensive framework to enhance HCP engagement and drive sales performance.
Artefact à la Matinée Genesys x Helpine – Paris
Artefact participera à la conférence organisée par Genesys le 29 avril sur le thème “EX et CX : Industrialiser une nouvelle génération de services avec l’IA générative”. Cet événement explorera les meilleures pratiques de l’IA Générative en optimisant les
The Bridge interview with Robin Doumerc, Artefact’s new CTO: turning a large entity of engineers and developers into a unified, productive, innovative team.
In July 2024, Robin was promoted to CTO of Artefact France for his deep technology expertise and management skills. He now leads a large team of data scientists, software engineers and frontend developers, ensuring that his team is at the forefront of technology, with training and curiosity at the heart of his approach.
Rapport Tech Minds Morning avec Synthèses & Replays – Artefact x Scaleway
Le jeudi 20 mars, Scaleway, fournisseur cloud européen, et Artefact, leader international du conseil en data et transformation IA, ont organisé la première édition des Tech Minds Mornings, un événement dédié aux CTO, CIO, CDO et à l’ensemble des décideurs tech, issus aussi bien de grandes entreprises que de scale-ups et startups, dans les bureaux d’Iliad, à Paris 8e.
Justine Nerce – 2025
Justine Nerce, Partner Data Consulting chez Artefact, accompagne des CDOs et CTO - principalement télécoms et pharma - dans leur transformation data. Ses principaux domaines d'expertise sont le déploiement des enablers data transverses (data gouvernance, data platform) et
