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Embracing Diversity and Ethics: Unleashing the Power of Inclusion!
At Artefact, we firmly believe that data is all about people, all people. Every decision we take and data-driven service we deliver aim at eliminating biases, enhancing accuracy, and ensuring relevancy, reflecting the unique populations we serve, so that we stand for diversity and foster an inclusive culture in every act, today and for the future we shape.
Why you need a cross-department first-party data strategy before you use customer match solutions
First-party data has become a crucial asset for businesses seeking to understand and engage with their customers effectively.
Accelerate your global first-party data strategy by standardising data measurement and consent
Learn how to effectively collect and utilise first-party data at scale and unlock the full potential of your organisation's data.
What CxOs Need to Know: Generative AI Impact on Daily Business
Michael (Minchun) ZHOU, Qingyi WANG, give a brief introduction to AIGC, and delivered hands-on use cases for CxOs about analytical...
What does Generative AI mean for the future of search?
On Thursday 18th May, Artefact hosted their London AI Summit, in collaboration with Google and Microsoft. Here, experts and thought leaders on both artificial intelligence, digital marketing and data science discussed the emerging trends in the industry. Artefact's Heads of SEO and PPC presented the following speech on what Generative AI will mean to the future of search.
NISSAN Visualising customer data in real time with a BI dashboard
Nissan client case | Visualising Nissan's customer data in real time through a BI dashboard
Data & Diversity Unleashed: The Secret Formula for Unstoppable Success!
Get ready for a data-driven extravaganza where diversity reigns supreme and inclusion is the name of the game! Today, we're diving deep into the vibrant intersection of data and diversity, uncovering the remarkable impact it has on businesses and beyond.
Data for Tourism Report – Using data intelligence to build global presence
Artefact's team of experts, specialized in data for tourism, share their field experience and precise observations through this well-documented report, rich in lessons learned and concrete use cases.
Artefact is an exhibitor at Viva Technology 2023
Conferences and demonstrations at the Artefact booth at Viva Technology will illustrate the impact of data, AI and open innovation...
Artefact data transformation toolkit: use cases & enablers.
Artefact has developed a bespoke library of data use cases for emerging tourism destinations that address the focus areas discussed above.
Data intelligence for tourism destinations.
Tourism boards or destination authorities must first know which phase the destination is in, and understand the strategic imperatives needed to evolve to the next phase. They should then identify the data use cases required to address each strategic imperative and select which data use cases to prioritize for each phase, as indicated in the chart above.
The four phases of tourism destinations.
An emerging destination must secure a critical mass to be recognized as a “must-visit” destination. The diagram below illustrates the four phases of such tourism destinations. This evolution represents the ideal growth pathway; while not all destinations are able to reach the advanced phases, this should be their objective.
The growth deadlock of emerging tourism destinations.
As several countries in MENA strive to strengthen their positions as global tourism destinations and travel hubs, data analytics and intelligence have become crucial to establishing global presence and gaining competitive edge. In fact, data can help these countries break the growth deadlock of emerging destinations by fueling marketing excellence, stimulating supply creation and improving visitor experience.
Les grandes mutations de l’achat média en 2023
Quelles sont les grandes mutations du secteur de l’achat média ? Comment les agences et l’écosystème s’adaptent-ils ? Le retail media sera-t-elle la nouvelle figure de proue du média digital ? Notre panel d’experts issus des agences médias et acteurs du secteur de l’achat média nous livrent leurs observations et intuitions pour 2023.
A perspective on Data & AI for shopping malls
This article explores how malls can meet consumer demands by implementing holistic data and AI strategies to remain competitive...
A Practical Approach to Business Impact from Data & AI | Ten Proven Tactics from the Battlefield.
In this article, Oussama Ahmad and Karim Hayek present ten Proven Tactics from the Battlefield.
Artefact and Dataiku join forces to empower ‘Everyday AI’ for data-driven decision making across the organisation.
Global data consulting services specialist Artefact has formalised its partnership with Dataiku, the platform for Everyday AI. Leveraging the platform, Artefact enables customers to adopt AI in all areas of their business in order to perform data-driven decision-making that delivers return on investment (ROI) throughout the organisation.
Optimiser l’utilisation de Google Analytics 4 dans le respect des réglementations : l’importance d’un accompagnement professionnel pour la proxyfication.
Proxyfication - Google Analytics 4 : Le Guide Complet et nos avis d'expert
Accelerating Data Literacy Using Machine Learning Data Catalogs
Before exploring machine learning (ML) data catalogs, let's define what a basic data catalog is: a central repository that stores metadata.
ARTEFACT × DECATHLON | Data Intelligence Deepens Retail Brands’ Digitalisation Journey
Decathlon has been in the Chinese market for 20 years and has a strong digital foundation with a large amount of industry data.
Artefact welcomes two new faces to its executive team in Germany
ARTEFACT is pleased to welcome Valentina Piol and Christopher Wilhelms to the DACH management team as Vice Presidents Digital Marketing.
WEBHELP ENTERPRISE How Webhelp Enterprise optimized and automated quality lead generation in the B2B sector
WEBHELP ENTERPRISE client case | How Webhelp Enterprise optimized and automated quality lead generation in the B2B sector?
